Wine Paris & Vinexpo Paris 2021 Focuses on ‘Bouncing Back’ in Digital Format

Wine Paris & Vinexpo Paris 2021 has moved to digital format for this year, it will be providing live sessions focusing on the recovery of the wine and spirits industry called ‘Bouncing Back’ – the dates are June 8, 2021 – June 29, 2021.

Webinars, roundtable debates and exclusive interviews will go live every Tuesday on 8, 15, 22 and June 29.  Sessions will be dedicated to the new major trends in the sector including online sales and the digital sprint, the tasting revolution and sustainability.

New on-demand content will also feed into Vinexposium Connect every Thursday in June.

The International Organisation of Vine and Wine (OIV) will host a webinar on the guiding principles of sustainability and its environmental, social, economic and cultural aspects, while the IWSR will present the results of its latest report on trends and outlook to 2025 for wine and spirits consumption.

There will also be virtual tastings with Marc Almert, ASI (International Sommeliers’ Association) 2019 World’s Best Sommelier, focusing on ideas and tips for remotely stimulating the senses.

Heini Zachariassen, CEO of Vivino, will also take the floor to explain how his business tackled the health crisis and outline his strategic ambitions.

Vinocamp & La WineTech will provide an overview of solutions for improving online sales, featuring good practice to make a success of e-commerce sales.

At the end of last year Vinexposium made major changes to its schedule for 2021 due to the pandemic. In addition to moving Wine Paris & Vinexpo Paris, Vinexpo New York, Vinexpo Hong Kong and Vinexpo Bordeaux have all been postponed until 2022.

Registration and further details https://bit.ly/VinexposiumConnect

#wineevent #winetasting #vinexpo #wineparis #vinexpoparis2021 #winenews #winetrade #instawine #wine #sommelier #winemarketing #onlinewineevent #recovery #winelovers #wineeducation #digital

 

 

 

ProWein 2022 Starts Online Registrations

Preparations for ProWein 2022, the world’s largest wine and spirits trade fair, has commenced online registrations.

ProWein 2019 had over 6,900 exhibitors from 64 countries and 61,500 visitors from 143 nations taking part in the show.

Taking place in Düsseldorf from 27-29 March 2022, registrations for the ‘Same but Different’ event within the show will be open from the end of May. Registrations for exhibitors can sign up through the website: http://www.prowein.de/2330

“Our focus is on looking forward and going back to business. Physical events with real tastings and personal networking are indispensable to the international wines and spirits industry.

Digital formats such as online tastings or virtual panel discussions are important building blocks but cannot replace the real thing – trade fairs,” said Bastian Mingers, project director of ProWein.

“This has been an unmistakeable statement made by our partners and exhibitors from throughout the world. In the interest of the industry, we will look to blended events with a combination of physical and virtual formats while falling back on the experience we have gathered over the past few years.

In this extraordinary year we will open our international database with our Matchmaking Tool earlier than usual, to bring exhibitors and visitors together most efficiently,” Mingers added.

The hall concept with its clear segmentation according to product ranges and groups will also be developed next year.

The hall layout at ProWein 2022 will be as follows: Hall 9: New World; Hall 10: Spain; Halls 11 and 12: France; Hall 12: Spirits; Halls 13 and 14: Germany; Hall 13: Organic Wines/Packaging; Hall 15: Italy; Hall 16: Italy and Europe; Hall 17: Austria and Greece; Hall 7.0: ‘Same but Different’.

The masterclass and tastings program for the show will be announced shortly.

 

#ProWein2022 #wineevent #inperson #prowein #wine #winelovers #winetastings #wein #vin #winenews #backtobusiness #winetourism #vino #instawine #samebutdifferent #winebusiness #wineimporter

Oregon Wine Month Starts Now…. with “Pour It Forward”

Commencing May 1, 2021 Oregon wine lovers are set to celebrate Oregon Wine Month.  This month-long celebration showcases the best in Oregon’s rapidly growing wine industry.

This is the 9th year for Oregon Wine Month – it gives wine lovers different ways to celebrate including in-person and virtual events.

It kicks off with a social media campaign hosted on their Instagram and Facebook channels “Pour It Forward” (#pouritfORward), which serves as a chain of appreciation between Oregon winemakers across the state and globally.

Thirty-one Oregon winemakers are featured in this campaign and are featured daily by video. To see the campaign, go to the Wine Board’s Instagram and Facebook channels during the month of May. Videos will also be posted on the Oregon Wine Month site.

(May 1), features winemaker John Grochau of Grochau Cellars in the Eola-Amity Hills AVA tasting and sharing his thoughts on a Vermentino from winemaker Nate Wall of Troon Vineyard in the Applegate Valley AVA.  On May 2nd Nate Wall discusses a Mencia from Analemma Wines in the Columbia Gorge AVA – videos are featured here clicking here.

The month-long campaign will also feature wineries from all corners of Oregon’s rich and varied winemaking landscape – from The Rocks District of Milton-Freewater to the Chehalem Mountains in the Willamette Valley.

These short videos provide a window into the collaborative Oregon wine industry and give a platform for winemakers to praise wines made by their talented peers. As well as on social media platforms, the videos will also be housed on the Oregon Wine Month site.

Other episodes in the “Pour It Forward” series include winemakers like Master of Wine Billo Naravane from Rasa in The Rocks District and Walla Walla Valley, fellow Willamette Valley alums Doug Tunnell of Brick House, Grant Coulter and Renée St. Amour from Hundred Sons Wine.

The Oregon Wine Month sweepstakes returns for 2021, with an even bigger prize package for those eager to visit Oregon wine country. This year the stakes feature two spectacular prizes with two grand prizes – one trip to the Rogue Valley in partnership with Rogue Valley Vintners and one trip to the Willamette Valley in partnership with the Willamette Valley Wineries Association – Oregon Wine Month sweepstakes

Oregon Wine Month also includes a series of free educational seminars led by Master of Wine Bree Stock. Stock is a leading authority on the Oregon wine industry.

#OregonWineMonth #Oregonwine #wineevent #uswine #pouritfORward @oregonwineboard #oregonwineboard #oregonwines #oregonwinecountry #winemaking #winelover #winelovers #winetime #winecommunity #winestagram #winestory #winereview #winetasting #orwine #instawine

The “Old Vine Conference” The First Series Launches March 23

A new initiative has just been launched to support the global group of winemakers and viticulturists engaged and working with the world’s oldest vines.

The “Old Vine Conference” in March is the first in a series which will take place throughout 2021, bringing industry professionals together to share knowledge, build alliances and develop new tools to preserve, protect and nurture old vine vineyards.

Leo Austin, Sarah Abbott MW and Alun Griffiths MW have launched The Old Vine Conference – a non-profit organization that seeks to highlight the work of old vine pioneers, advocate the scientific and oenological case for old vines, help build old vine wines into a recognized category amongst consumers and slow the loss of important old-vine vineyards worldwide.

The first event will take place on March 23 and 24, hosted and moderated by Tim Atkin MW, Dr Jamie Goode and Sarah Abbott MW. It is free to attend. The conference will bring together some of the most respected old vine advocates from around the world to share their experiences and views.

Speakers include:

Rosa Kruger (founder) & André Morgenthal (project manager), the South African Old Vines Project. The project grew out of a commitment to raise the living standards of vine workers through recognizing the value of their work. It has become a benchmark for the national protection, certification and marketing of old vine wines.

Faouzi Issa, co-owner and winemaker, Domaine des Tourelles, Lebanon. Faouzi has championed a return to native and regional varieties in the Bekaa Valley, using indigenous old vine Merwah and Cinsault brought to the area by Jesuits in the 1800s. His 70-year-old bush vines demonstrate immense affinity for the region’s terroir and climate and reveal a practical path forward for local winemakers.

Salvo & Simone Foti, I Vigneri, Etna – Salvo and Simone have successfully created a collective of 30 growers with a mission to preserve the ancient vineyards of Etna and Eastern Sicily. In the process they have reinvigorated a community and once again made vine growing into a realistic vocation for the region’s youth.

Elias Lopez Montero, winemaker and co-owner of Bodegas Verum, the family winery and distillery near Ciudad Real.  Elias has nurtured their ancient bush vine Airen and makes acclaimed wines in the original clay tinajas installed by his grandfather.

Following the conference, a global schedule of old vine tastings and vineyard visits will be developed, together with a crowdfunding project to support viticulture heritage sites in danger.

Sarah Abbott said: “In recent years, a group of old vine pioneers around the world have made immense efforts to preserve viticultural heritage, highlight the science of old vines and re-invigorate local communities of small growers. These are some of the most important initiatives in our industry. Our research has shown that many otherwise passionate wine lovers still don’t understand or value old vines, often dismissing the term as a marketing gimmick.”

“The result is unbalanced industry economics and the loss of irreplaceable old vines year after year. If you are passionate about heritage, science and taste, please work with us to create a new wine category and sustain the world’s most valuable old vines.”

Leo Austin said: “We can change the economics of old vines and through that change the lives of grower communities around the world. It requires us to build a credible old vine category and develop consumer demand – but it can be done. We hope to build support and together we’ll make a difference.”

To reserve https://www.oldvines.org/program-speakers

23rd March 2021 – 11:00 – 14:00 GMT

24th March 2021 – 17:00 – 20:00 GMT

 

 

WINEGB ANNOUNCES ITS CALENDAR OF ACTIVITIES FOR 2021

WineGB has just released its 2021 calendar of activities as part of its UK market development strategy. This year there will be a strong focus on wine tourism and the retail sector, underpinned by industry values including sustainability, product excellence and innovation.

Activities kick off with a virtual three-day wine tourism conference next month. ‘Wine Tourism in the UK: the route to success’ will run 2nd – 4th March, 10 am-12 pm each day. Whilst aimed primarily at industry members, many of whom are actively engaged in wine tourism, the calibre and line up of speakers will be instructive and inspiring for anyone working within the wider tourism and hospitality industry.

English Wine Week is moving to June, taking place Saturday 19th – Sunday 27th June. Celebrating English vineyards and wines in a week that includes Summer Solstice and Midsummers Day as well as the beginning of flowering seemed a timely and seasonal move for both vineyards and the many retailers selling English wines. With the range of wines now readily accessible and reported record sales of English wines in the last year, the Week provides the perfect opportunity to team up with retailers to spread the strong message of availability, together with encouraging more people to visit the many vineyards that are open to the public (in times without lockdown restrictions). More information about how WineGB will be proposing to work with retailers will be released shortly.

There will be a separate Welsh Wine Week, scheduled to take place Friday 4th – Sunday 13th June. Supported by the Welsh Government’s Drinks Cluster, there will be a veritable toast to the growing number of vineyards across Wales. Further information will be available from https://drinkwelsh.co.uk

The pandemic last year meant that the annual WineGB Trade & Press tasting was cancelled. This year’s tasting is scheduled to take place on Tuesday 7th September (subject to any restrictions of course) and promises to be the key showcase event for GB wines and the recent excellent vintages and releases.

The WineGB Awards will see judging taking place over the week of 7th June at Ashling Park Wine Estate, Sussex. Led by Co-Chairs Susie Barrie MW and Oz Clarke, the wines will go through a rigorous tasting process with the highest calibre of judges. The aim of the Awards is not only to celebrate excellence but to provide significant promotional opportunities for all the winners through an extensive social media campaign and supporting all stockists and resellers. The medal wins will be announced on Thursday 24th June (during English Wine Week). A trophy announcement and awards ceremony is planned and further details will be released in due course.

A number of dedicated social campaigns will also be rolled out over the year. Upcoming is a Valentine’s focus with a difference: #WineMyHeartAway is running in association with Susie Barrie MW and Peter Richards MW together with Majestic and encouraging followers and industry alike across their social channels (Instagram and Twitter) to share the first time they fell in love with wine. To celebrate International Women’s Day on 8th March, WineGB is teaming with Women in Wine London to run a series of Instagram Live interviews across that week until 15th March, featuring women from some of the many different areas of the Great British wine industry.

Comments Julia Trustram Eve, WineGB’s Marketing Manager: “Whilst last year was incredibly challenging for many of our members, the rise in retail and direct to consumer sales demonstrated that consumers are more clearly focussed on provenance, sustainability, buying from local producers – all of which our industry is proud to provide. Above all we want to set out a calendar of events and projects that focus on key consumer drivers and allows them and the trade to engage with this wonderful industry of ours, which is going through remarkable growth and bursting with confidence.

“We sincerely hope that the many tourism operations and our own trade tasting will be able to take place in person – we cannot wait to see everyone again and give the trade a chance to connect with our wines. Here’s to a great 2021.”

Further information – visit https://www.winegb.co.uk/trade/