“Unlock Chablis” merges a historic wine region with modern digital technology. “Nowadays, so much of the world is focused on the digital, and the wine world is no exception. The Unlock Chablis game allows us to communicate our key messages to wine professionals in an entertaining, modern way; yet still remain educational,” says Paul Espitalié, Chablis Commission of BIVB president.
“Digital-heavy contexts allow us to increase the accessibility of Chablis wines, and gives us innovative ways to talk and learn about these, removing any barriers.”
The visually stunning interactive game involves 4 chapters in which participants will have in-depth knowledge about:
- History and background of Chablis and the unique quality of Burgundy;
- Wine making – from fermentation to bottle; and
- Different types of Chablis and their food pairing.
“The idea originally came about as the world moved out of the Covid-19 pandemic, during which everyone – including the wine industry – saw an increased digital presence: whether this was online events, new ways of connecting with each other, or for research and educational purposes,” says Espitalié.
Unlock Chablis has been designed with wine professionals, taking them “on a journey to discover the history, terroirs, and versatility of Chablis wines in a fun and relaxing way”, in turn allowing them to learn more efficiently.
The multiplayer function of the game also allows groups of players to bond together while learning about the exciting world of Chablis.