News Archives

Millennials are vital to Champagne’s future

“Millennials are vital to Champagne’s future… because they are willing to look beyond the ‘just for celebrations’ mantra,” states Françoise Peretti, Director of the UK’s Champagne Information Bureau.

Millennials are deemed to be more digitally connected and open-minded than baby boomers.

Peretti further stressed the need to attract a younger generation of drinkers, and the potential demand among “open-minded” millennials.

“Unlike the Baby Boomers, they are open-minded consumers, willing to look beyond the ‘just for celebrations’ mantra,” she said of the age group, which covers those people from their early 20s to late 30s.

“This is their most important attribute: a desire to embrace the idea that Champagne can be a drink for the weekend, not simply New Year.”

Mentzendorff’s Andrew Hawes, who is the current chairman of the Champagne Agents Association believes that grower Champagnes are the key to unlocking the millennial market.

Hawes states “A quiet revolution has been building in the independent sector over the past few years.” He further adds, “Independents are selling more and more grower Champagne to millennials – they are naturally drawn to the ‘craft’ credentials of smaller brands.”

In the US, Chicago-based sommelier Zach Jones recorded a similar development, and he goes on to say, “Grower Champagne has had a huge surge in popularity with younger drinkers in the US, because there is a great story to tell and it gives younger consumers the sense that they are supporting a small family winery, not a massive machine.”

Sources:
Drinks Ontario
Champagne Information Bureau – UK

Wines of Argentina appoints Maximiliano Hernández Toso as new president

The Wines of Argentina has recently appointed Maximiliano Hernández Toso as its new president for the next two-year period.

Toso will serve a two-year term as president, supported by Guillermo Barzi, who will continue as acting vice president of the institution.

Tosco was appointed during an Ordinary General Assembly of Wines of Argentina yesterday, held over videoconference.

Hernández Toso is the co-founder and director of WHT Partners, an Argentine venture group that invests in high-end wine and owns Riglos and Huarpe wineries. He has been on Wines of Argentina’s board of directors since 2015, and previously occupying the role of treasurer.

He has an MBA from IDEA and the London Business School and a Master’s in public policy from Carnegie Mellon University, where he studied as a Fulbright fellow. Toso has also taught and directed the wine management programme at ADEN Business School and has also spent time working as a private and independent consultant to entrepreneurs, investors and multi-lateral organizations.

Commenting on his new role, Hernández Toso said: “It is a privilege for me to lead this institution, which I respect and admire for the great work it has done since its inception. We have many challenges ahead, but also great opportunities to innovate and continue bringing Vino Argentino closer to the world and raising the perception of Argentina as a modern winemaking country thanks to the enormous wealth and diversity of our terroirs.”

Vice president Guillermo Barzi, added: “Over the years, Argentina has shown that it is capable of surprising and competing internationally with great wines of the world. The goal is challenging, but we will keep the focus on collaboration agreements and education as a way to reach new audiences.”

Wines of Argentina website: https://www.winesofargentina.org/en

Wines of South Africa (WoSA) launches ‘Spectacular South Africa’ Campaign

Wines of South Africa (WoSA) just announced they are launching monthly social media campaigns and an online campaign to promote “Spectacular South Africa” wines.

Building towards a virtual tasting of South African wines on Friday 22 May, the campaigns will run across all export markets, encouraging producers and their importers to become involved and support the hard-hit industry.

“In each market we will be encouraging importers, retailers and trade and to come together and get involved in the campaign and supporting the South African category, firstly on May 22, by hosting a tasting, opening a bottle of wine and sharing it on any of their social media channels, video and photos,” says WoSA’s UK market manager, Jo Wehring.

WoSA is keen to build upon the outpouring of support for the country’s producers at a time when lockdown has also been accompanied by a ban on alcohol consumption across the nation, plus a (now lifted) ban on exports of wine.

Dates and themes for the campaigns:

May 22 – Spectacular South Africa (all SA wines)

June 20 – Drink Chenin

July 24 – rosé

August 28 – sustainability (IPW seal, WWF Champion)

September 25 – MCC

October 10 – Pinotage

The social hastags include:

#SpectacularSouthAfrica #SupportSouthAfrica #DrinkSouthAfrican #southafricanwine #tastingtogether #lockdownwine

The 2020 Sommelier Wine Awards celebrates wines from across the globe

The results of the Sommelier Wine Awards 2020 are in, revealing the competition’s most diverse line-up of winning wines to date. The UK’s leading on-trade wine competition has seen some of the fastest-growing trends in the industry come to light, with stand-out entries from categories including orange wines, Semillon and Japanese wines, with a record year for Ribera del Duero and less prominent sparkling wines.

Stand-out regions in this year’s competition included Spain’s Ribera del Duero, with a record-year of 37 awards and 80% of entrants taking home a medal. Chilean Sauvignon Blanc producers, namely from Leyda Valley, were unexpected stars amongst the judges, commended for their refined style, which stood head and shoulders above the other Sauvignon Blancs tasted from Chile.

As well as Chilean wine, many other New World wines enjoyed the spotlight. This year saw Japanese wine represented for a second year, with even more entries this year, and every Koshu taking home a medal, including one Gold. Red wines from Australia and Argentina made a name for themselves by experimenting with different grape varietals and blends, regarded highly amongst the judges for moving away from oak and often high price points. As a result, they received more Gold medals than ever before.

Although quality Prosecco and Champagne continue to perform well, this year saw less prominent fizzes on the rise, with Crémants, frizzantes, Franciacortas, Cavas and New World sparkling wines, all performing extremely well.

Sicilian wines were praised by judges for their quality and affordability, with a third of the red wines entered at under £10. Greek reds have increased considerably in quality according to the judges, with the country receiving almost 50% more Gold medals since 2019. Wine entries from Alsace and Germany were applauded for their compatibility with food. These two categories are always big hits amongst the judges, leaving them thirsty for even more entries.

Grapes performing fantastically well at this year’s awards included New World Semillon, with over 85% of entries receiving a medal. Many other unique trends emerged from the awards this year and are expected to grow in the coming months, including orange wine, now a category in its own rights for a second year, was very warmly welcomed by the judges, paving the way for modern and interesting wines that have not previously been frequently represented in the on-trade. A huge trend across beer and spirits, the no and low category has begun to gain traction within wine, with the competition showing that it is moving in the right direction and the trend expected to see further growth in response to consumer appetite.

Speaking about the 2020 awards, Micaela Martins Ferreira, Competition Director, commented: “A huge congratulations to all our medal winners. Year-on-year there is such a high standard of wines, it’s so fantastic to see entries spanning all corners of the globe, and with diversity, this year, really shining through.

“Covid-19 has had a huge impact on the industry, and when it bounces back, which I’m sure it will, there is an incredibly strong line up of wines available to the hospitality sector. I look forward to seeing these trends develop over the next 12 months and in particular, can’t wait to see some of the exceptional wines tasted during this year’s SWA appearing on wine lists across the UK.”

SWA, now in its fourteenth year, is judged by Master Sommeliers, Masters of Wines and some of the best names in the world of wine, including Director of Wine at Ten Trinity Square, Jan Konetzki; Wine Development Manager at Le Cordon Bleu, Matthieu Longuère MS; and Director at Vinoteca, Charlie Young.

In light of the worldwide pandemic, the Sommelier Wine Awards will be donating £5,000 to The Drinks Trust – a charity which provides support, care and assistance to the drinks industry workforce, who need support now, more than ever.

All winning wines from the Sommelier Wine Awards 2020 can be found on www.sommelierwineawards.com

US Drinkers Have Increased Wine Consumption During Lockdown

America’s 77 million regular wine drinkers upped their frequency of wine consumption during the pandemic lockdown, despite the closure of many on-premise establishments, according to new consumer research out this week.

The new Wine Intelligence US COVID-19 Impact Report polled a nationally representative sample of 2,000 monthly US wine drinkers during March and April 2020 to understand how their wine drinking behavior was changing as a result of the restrictions due to the coronavirus. The findings paint a picture of a nation finding new occasions for wine drinking – at lunchtime, or catching up with friends online, or replacing the trip to the restaurant with a more indulgent evening meal.

The growing volume of wine purchased was tempered by a small decline in the average price per bottle paid overall, according to the research. However, within this average were significant variations by consumer type. More involved and committed wine drinkers, who mainly spend between $15 and $20 per bottle normally, tended to spend a bit more than usual, while less frequent wine drinkers tended to spend a bit less.

There was significant growth in online shopping across all age groups, with the most likely users of online channels being younger, urban, affluent consumers. This same demographic, who in normal times are more likely to drink wine in social settings such as bars and restaurants, also tended to spend more on take-home purchases.

While the majority of respondents said the origin of wine they bought during this period stayed the same, there was a notable shift in purchase preferences towards domestic wines and away from imports. Some 18% of respondents reported buying more wine from California and other US regions during this time, while 20% said they were buying less wine from France, Italy and Spain. Additionally, US wine drinkers increased their trust in California wines and conversely, lost trust most among old world wines, particularly those from Italy.

Looking to the future, US wine drinkers, on the whole, expressed caution about going out to bars and restaurants immediately after lockdown restrictions were ended – around 40% said they would be less likely to visit a restaurant, while 27% said they would be more likely.

Analysis of this data suggests there is a distinct attitudinal contrast at work among consumers. At one extreme is an optimistic and active group who have made minimal changes to their lifestyle and are less nervous about returning to the on-premise – they tend to be younger, more affluent and city-based, and comprise about 17% of monthly wine drinkers. At the other extreme, 20% of monthly wine drinkers have reacted strongly to the lockdown, and have significantly cut down on spending and wine consumption, and are very reluctant to return to an active social life.

The Wine Intelligence US COVID-19 Impact Report will be published on the 6th of May 2020. It includes latest insights pre, during and predicted post-COVID-19 restrictions, including beverage repertoire, wine buying and consumption behaviors, brand health and lifestyle behavior changes.

Commenting on the report, Wine Intelligence CEO Lulie Halstead said: “Our data supports other evidence that shows that US wine drinking is holding up and that sales will continue to be solid once lockdown ends. In fact, there are clear opportunities with certain consumer segments right now and also in the medium term as we move to post-lockdown behavior. Looking ahead, the US wine drinker is understandably quite cautious about their household finances and the idea of getting on a plane. Thankfully for the wine category, their intention seems to be replacing big treats like vacations and big events with small treats like a nicer bottle of wine.”

Source: Wine Intelligence