ProWein 2022 Starts Online Registrations

Preparations for ProWein 2022, the world’s largest wine and spirits trade fair, has commenced online registrations.

ProWein 2019 had over 6,900 exhibitors from 64 countries and 61,500 visitors from 143 nations taking part in the show.

Taking place in Düsseldorf from 27-29 March 2022, registrations for the ‘Same but Different’ event within the show will be open from the end of May. Registrations for exhibitors can sign up through the website: http://www.prowein.de/2330

“Our focus is on looking forward and going back to business. Physical events with real tastings and personal networking are indispensable to the international wines and spirits industry.

Digital formats such as online tastings or virtual panel discussions are important building blocks but cannot replace the real thing – trade fairs,” said Bastian Mingers, project director of ProWein.

“This has been an unmistakeable statement made by our partners and exhibitors from throughout the world. In the interest of the industry, we will look to blended events with a combination of physical and virtual formats while falling back on the experience we have gathered over the past few years.

In this extraordinary year we will open our international database with our Matchmaking Tool earlier than usual, to bring exhibitors and visitors together most efficiently,” Mingers added.

The hall concept with its clear segmentation according to product ranges and groups will also be developed next year.

The hall layout at ProWein 2022 will be as follows: Hall 9: New World; Hall 10: Spain; Halls 11 and 12: France; Hall 12: Spirits; Halls 13 and 14: Germany; Hall 13: Organic Wines/Packaging; Hall 15: Italy; Hall 16: Italy and Europe; Hall 17: Austria and Greece; Hall 7.0: ‘Same but Different’.

The masterclass and tastings program for the show will be announced shortly.

 

#ProWein2022 #wineevent #inperson #prowein #wine #winelovers #winetastings #wein #vin #winenews #backtobusiness #winetourism #vino #instawine #samebutdifferent #winebusiness #wineimporter

Digital Wine Marketing for Wine Journalists

It was an honour and a privilege to participate as a speaker today for FIJEV [Journalistes et Ecrivains des Vins et Spiritueux] members on the topic “Digital Wine Marketing for Wine Journalists”.  

                       Wine Journalists Represent a Global Community

It was wonderful to see members from the United Kingdom, Lithuania, Roemenië, France, Hungary, Netherlands, Russia, Italy, Mexico, Portugal, Hong Kong, and Spain!  

Topics:  Social Media Users (Globally) – by the numbers; What happens in a social media minute; Why YOU must hit the ground running; Start with LinkedIn; What are the other top platforms to use?  Tips on how to write your bio for various social platforms; how to use hashtags; content writing for posts; how to stay relevant in the industry; and what are the trends for 2021

Testimonials:  

“Thank you Liz, great!! It’s something that is well over due in our community” – Paul Howard (UK) 

“Very good!  Thank you Liz – Filippo Magnani (IT)

#winelovers #winetrade #winewriters #winejournalists #winemarketing #winenews #instawine #socialmedia #digitalmedia #FIJEV #FIJEVwinetalk #winetalk #vin #vino #digitalmarketing #wineindustry #journalists #international

Errazuriz Wine Photographer of the Year Announced

Oscar Oliveras has won the prestigious “Errazuriz Wine Photographer of the Year” award for “Grape View” which is a stunning image of Semillon grapes being gathered in Saussignac, France. The Spanish photographer captured this image on the first day of the harvest at Château des Ganfard.

Some other winners include:

The winner of the Errázuriz Wine Photographer of the Year” is Victor Pugatschew with “People Pressing the Pinot Noir.”

The winner of the “Errázuriz Wine Photographer of the Year Places” is Lana Svitankova with “The Vanishing Craft.”

Judges include Vitalie Taittinger, Errazuriz’s Magui Chadwick, and other well-known photographers and wine trade insiders.

Further details on winners https://www.pinkladyfoodphotographeroftheyear.com/

#pinkladyawards #winephotoawards #winephotography #winetrade #winelovers #wineart #LanaSvitankova #errazurizwines #oliverasoscar #vicpug #TheExpertsChoice #ViñaErrazuriz #ErrazurizWines #ErrazurizPhotographer #PinkLady #FoodPhotoAward #wine #winephotography #vine #redwine #whitewine #wineforcelebration #sommelier #vinyard@taittinger_uk @oliverasoscar @vicpug @errazurizwines @pinkladyeurope @pinkladyapplesnz @worldfoodprogramme @pinkladychile @foodphotoaward @foodphotoaward

The Top 10 Countries That Drank The Most Wine In 2020

Paris-based International Organization of Vine and Wine (OIV) has just revealed stats of the top ten countries that drank the most wine in 2020.

Global Consumption has fallen to its lowest point since 2002. OIV reports that that overall wine consumption had fallen three percent to 234 million hectolitres in 2020 – around 6.2 billion gallons. In terms of market value, OIV puts the total exports of wine-producing countries at an estimated 29.6 billion euros ($35.6 billion), a figure that would represent a fall of nearly seven percent.

OIV maintains that these numbers are an estimate.

“With the exception of Prosecco, sparkling wine is the category of wines that suffered the most in 2020,” the organization states.

So, which countries drank the most wine in 2020?

Here are the top 10 by consumption according to OIV.

  1. 1.US – 33mhl
  2. France– 24.7mhl
  3. Italy– 24.5mhl
  4. Germany– 19.8mhl
  5. UK– 13.3mhl
  6. China– 12.4mhl
  7. Russia– 10.3mhl
  8. Spain– 9.6mhl
  9. Argentina– 9.4mhl
  10. Australia– 5.7mhl

#wine #winelovers #winetasting #instawine #redwine #whitewine #sparklingwine #oiv #winenews #wineconsumption #winemarketing

The Consejo Regulador DOCa of Rioja unveils strategic five-year plan

The Consejo Regulador DOCa of Rioja has unveiled a five-year strategic plan aimed at boosting the region’s sustainability credentials, driving wine tourism and increasing exports.

The aim is to boost total sales from 230 million litres in 2020 to 312 million litres by 2025, with export to account for 44% at 137 million litres, in addition to increased turnover of the Rioja brand by 23%, said the regional body.

White Rioja is set to grow to a total of 12% of volume and rosado to 5% of volume, a projection which aligns with current trends in the UK – still the most important export market for Rioja, the DOCa added.

Referred to as “a blueprint” for Rioja to establish itself as a global leader in wine production, the new strategy was developed following a year-long review carried out in collaboration with all key regional stakeholders, and in consultation with experts from each of the region’s 12 key export markets.

Central to the DOCa’s plans will be a focus on establishing Rioja as a leader in sustainability to help safeguard the future of the region, with key metrics having been developed to measure progress in this area, including the reduction of pesticide use by 50% and carbon footprint by 10%.

Another key pillar of the new strategy will be a focus on increasing wine tourism, with a target of reaching 1.3 million visitors by 2025, compared to the 343,000 visitors counted in 2020. The DOCa said it expected the number of wineries able to offer visitor experiences to rise to 250, just over a third of the region’s total.

Moreover, it said that digitalization would also play a prominent role in driving sales from the region with a target to quadruple online sales.

“The new strategic plan exemplifies Rioja’s pioneering character and aims to increase the value of the region and raise awareness of our wines, particularly in key export markets,” said President Fernando Salamero.

#RiojaWine #Rioja #WineLovers #Wine #winetasting #Vineyard #tempranillo #instawine #redwine #vinotinto #winetime #winestagram #spain #spanishwine #winery #enoturismo #vinos #vinho #winenews #winetourism