Trivento is named the world’s best-selling Argentine wine

Concha y Toro’s Trivento is celebrating becoming the leading Argentine wine brand in the world, with sales of over US$256.2m a year according to a new report from the IWSR.

Over the past five years, the winery has doubled sales around the world thanks to a long-term business plan and successful marketing campaigns such as 20” TV campaign in the UK and a sponsorship deal with Major League Soccer (MLS) in the US.

“We are very proud of this achievement, and it is the result of the efforts of so many people, from our workers in the vineyards to those who represent our wines in international markets,” said CEO Marcos Jofré, Trivento.

Trivento’s top-dog status emerged from the 2020 report from global consulting firm IWSR Drinks Market Analysis, which delves into the alcoholic beverage market and its trends.

Trivento has been on an upward curve in key markets over the past 10 years. In 2013, it became a leader in the category of Argentine wines in the Caribbean and Europe. In 2020, it consolidated this position at a global level with an international strategy which focuses on value, expanding distribution channels at the right moment and strong moves into top retailers both online and in store.

The brand has been particularly successful in the UK, where Trivento Reserve Malbec is the number one red wine brand, according to NielsenIQ. It is also in the Top 10 of all wine brands in the UK.

In the US, in 2020, the winery became one of the top three selling Malbecs in the country (IRI). The US is Trivento’s second most important export destination in terms of volume, with Florida representing 30% of sales in market.

South Korea meanwhile saw huge uplift in 2020, with sales up 935%. Brazil also recorded strong increases in sales up 88%, with great expansion in online and retail channels.

“This is the result of a clear and precise commercial strategy that’s made Trivento grow into a premium brand that’s focussed on key markets,” said Felipe Rossel, global marketing director.

#Wine #Vinos #WineLovers #Winestagram #InstaWine #InstaWineLovers #Argentina #Vinos #ArgentinaWines #Bodega #WineTime #Drinks #Gastronomy #TriventoArgentina #winesofargentina #winenews  #Malbec #DiscoverMalbec #DiscoverTrivento #Winefrommendoza #Winefromargentina #redwine @triventous #triventous

 

 

Moët Hennessy and Campari team up for joint venture ecomms business

Moët Hennessy has teamed up with Italian company Campari to launch a joint venture ecommerce business to sell premium wines and spirits across Europe.

The new business venture will see both companies invest in the pure-play digital retailer, which will be based on Campari’s existing ecommerce channel Tannico, which was launched by the Italian drinks producer. Tannico also owns a majority stake in the e-commerce platform Ventealapropriete.com, which sells premium wines and spirits in France. Together, the two platforms generated pro-forma aggregated sales of over €70 million in 2020.

Under the terms of the agreement, Campari is to transfer its stake in Tannico into the newly set up joint venture.  Under the terms of the agreement, Campari  is to sell half of the joint-venture’s equity capital to Moët Hennessy for 25.6 million euros ($30 million) in cash,  the company said.

The combined business will be headed up by Marco Magnocavallo, CEO of Tannico, who remains a key minority shareholder in the business, along with his management team.

Philippe Schaus, President & CEO, Moët Hennessy says “The partnership represented a significant step forward in the company’s global ecommerce development strategy.”

“While e-commerce was already a growing channel for wines and spirits, the global pandemic has triggered a significant acceleration,” he noted.

Bob Kunze-Concewitz, CEO of Campari Group says “It would allow Tannico to grow and further strengthen its footprint and expertise in the online retailing of spirits & wines.”

Magnocavallo agreed, saying that with the backing of the two companies, the new business would have the “firepower” to consolidate the fragmented European e-commerce sector and “offer a qualitative, sizeable and integrated route to market option catering to the needs of all its wines and spirits suppliers”.

 

The Results are in from the 2021 Concours Mondial de Bruxelles

The results of the 28th Concours Mondial have now been released. Although the pandemic continues and organizing large-scale events remains challenging, the competition has chosen to reinvent itself in the interests of the wine industry, whilst at the same time maintaining its impeccable standards. Over nine days, over 300 international judges took turns to taste and score the wines.

This year’s Concours Mondial de Bruxelles was held in Luxembourg June 17 to 27; there was 10,000 wines entered by 46 producer countries.

The organizers hosted the nine-day tastings with irreproachable professionalism, and fully complying with safety measures. Medals were awarded to wines from 40 different countries. France leads the way for the number of accolades (672), followed by Spain (507), Italy (389) and Portugal (335).

The full list of results is available here:  https://resultats.concoursmondial.com/en/results

In addition to the silver, gold and grand gold medals, the competition also awarded ‘Revelation’ trophies to wines that achieved the highest score in each category.

Revelation White Wine 2021

Welschriesling Reserva

BV vinarstvi a.s. , République tchèque

 

Revelation Red Wine 2021

Cassiopeia Merlot

Wunderlich Borászati Kft., Hongrie

 

Revelation Organic Wine 2021

Ghiaie della Furba

Tenuta di Capezzana, Italy Tuscany

 

Revelation Sweet Wine 2021

Cai Long Lin Icewine Jinding

Liao ning SanHe Wine Co. Ltd, China

 

Revelation Sparkling Wine 2021

Champagne Collard-Picard Archives

Champagne Collard-Picard, France Champagne

#Concours #Mondial #CMB2021 #wine #winetasting #winejudging #winenews #instawine #redwine #whitewine #sparklingwine #wineevent #winewinewine #rosewine #winelover

House Bill 1409 Makes Indiana Rye Whiskey Official

A new bill passed today declared Indiana Rye to be a legally-binding, regional designation whiskey from today.

“July 1, 2021, is a moment of history in the world of whiskey and the world of Indiana Whiskey,” says Hard Truth Distilling Co Master Distiller Bryan Smith.

Craft distillers in Indiana scored a big win this week when a new bill was passed allowing distillers to label their product with the term “Indiana Rye” whiskey.

With more than 30 distilleries currently producing rye whiskey in the state, Indiana provides the lion’s share of the rye whiskey consumed on today’s market, with its famous MGP distillery alone knocking out ryes for Bulleit, WhistlePig, Angel’s Envy, High West, Redemption, and more.

From the start of July, almost 174 years since MGP first opened its doors, Indiana distillers have finally won the right to own and regulate their unique style of whiskey. The aim is to establish Indiana Rye in a similar way to how the state of Kentucky has promoted Bourbon.

According to the new bill, in order for a whiskey to be called an “Indiana Rye,” it must be either a sour or sweet mash with at least 51% rye as the base ingredient. The juice has to come off the stills at 80% ABV or less, go into the barrel at no more than 62.5% ABV, and be bottled at 40% ABV and above. The whiskey must be aged for a minimum of two years in new white American oak barrels.

Crucially, the bill allows local distillers to label their product with the term “Indiana Rye” whiskey and have it be a legally binding regional designation.

The move is also a play to transform Indiana into a whiskey tourist destination, with state rep Chris May, who spearheaded the legislation, saying: “We want Indiana to become as popular for its rye whiskey as it is for its basketball and racing. Establishing that market, both in sales and tourism, might one day put the success of our state’s distilleries on par with that of the Kentucky Bourbon Trail.”

#Rye #RyeWhiskey #distillerytrail #indiana #indianaryewhiskey #whiskey#craftspirits

Wine-Based Cocktails Drive Interest, As Wine Looks To Expand Its Audience

As the summer-selling season began in earnest and the demand for pre-packaged drinks continues to trend up, leading wine marketers have been busy maneuvering amidst a tricky economic landscape—trying to bridge the gap between the general market and craft cocktail enthusiasts. Buoyed by last year’s off-premise surge, a slew of wine-based ready-to-drink cocktails have thrived, even though they’re still dwarfed by much bigger malt-based counterparts—especially in the hard seltzer and iced tea arenas. Spirits-based RTDs have also had a big headstart and offer stiff competition for shelf space. Most wine industry players haven’t yet fully participated in the wine-based cocktail category, but that could soon change.

The biggest label in the category is Patco Brands’ Rancho La Gloria, a line of wine-based RTD Margaritas at 13.9% abv. Launched in 2011, it skyrocketed to 1.3 million 9-liter cases last year—up more than 200% from 2019—according to Impact Databank. Gluten-free and made with 100% Blue Weber agave wine, Rancho La Gloria is also sold in canned and popsicle packaging formats, aside from the traditional 750-ml. bottle. Southern Champion’s Buzzballz Chillers is a wine-based offshoot from its larger spirits-based cousin, BuzzBallz. Featuring a lineup of flavors such as Horchata, Lotta Colada, and Hazelnut Latte, Buzzballz Chillers debuted in 2019 and depleted 375,000 cases last year.

The biggest industry player investing in the wine-based cocktail arena is E.&J. Gallo, with its launch of Barefoot Hard Seltzer—which depleted over half-a-million cases in 2020, according to Impact Databank. The line includes Pineapple & Passion Fruit, Cherry & Cranberry, Peach & Nectarine, and Strawberry & Guava flavors that are at 4% abv and retail at $8 a 4-pack and $20 for a variety 12-pack. Aside from seltzer, Gallo also previously introduced Barefoot Spritzer in the canned RTD category—retailing at $3 a 250-ml. can or $9 a four-pack, the spritzer range has an abv of 5.5% and comes in Moscato, Rosé, Summer Red, Crisp White, Red Sangria and Pinot Grigio expressions.

Wine-based cocktails more than doubled in size last year to over 5 million cases overall—according to Impact Databank—and in a space of less than 10 years have already begun to outsell the entire dessert/fortified wine and vermouth/aperitif segments combined. Wine RTDs continue to do well in 2021 as off-premise volumes surged 72% in the half-year ending May 22 in Nielsen channels.

Retail dollars grew even faster, soaring 86% to $161.3 million the past 26 weeks, as higher-priced cocktails profited from drinkers trading up from flavored malt beverages. And although wine-based RTDs have undoubtedly benefited from the off-premise boom during the pandemic, further investment from other major players is expected to keep the category on the rise even after the economy fully recovers.

Leading Wine-Based RTDs In The U.S.
(thousands of 9-liter case depletions)
Brand Company 2019 2020 Percent
Change
1
Rancho La Gloria Patco Brands 427 1,300 204.5%
Barefoot Seltzer E.&J. Gallo Winery 525 +
BuzzBallz Chillers Southern Champion 233 414 77.3%
Beatbox Future Proof Brands 100 198 98.5%
Uptown Southern Champion 8 142 +
Flybird Don Sebastiani & Sons 1 107 +
Total Top Five2 769 2,685 249.2%
1 Based on unrounded data.
Source: IMPACT DATABANK © 2021

Sources:
Shanken News
Impact DataBank

#wine #winenews #wineeconomics #instawine #winebasedcocktails #winebased #winecocktail #cocktails #summer #summervibes #summer2021 #summercocktails#winetrends #rtd #cocktailgram #winegram