My Interview with: Olga Bussinello, Director, Consorzio Valpolicella – Italy [Women in Wine Business]

March 8th is International Women’s Day and is a day to celebrate women’s achievements, past and present. March is also women’s history month, a time to note women in history, but also women making history.

Here is my interview with one such woman, Ms Olga Bussinello, the Managing Director of the Consortium of Valpolicella wine region.

The Consortium of Valpolicella was founded in 1924 and includes the growers, producers and bottlers and regulates every aspect of cultivation and winemaking, up to promotion. This great red wine from Verona has shown a positive trend at the guidance of Ms. Bussinello. At year end 2015 it reached a turnover of 310 million euros (a 6% increase over the previous year); and where six out of ten bottles are exported.

Q   How has your life experience made you the leader you are today?

A   I have had very diverse yet complementary life and work experiences. After graduating in law I worked in both public bodies and in private companies, changing workplaces and cities up until six years ago when I began my adventure as Director of the Consorzio per la Tutela dei Vini Valpolicella. The flexibility and courage to understand when my career path had to change direction are what have made me grow.

Q   How has your previous employment experience aided your position at Consorzio Valpolicella?

A   Mainly the period I spent working in the world of agricultural associations in Rome where I got to comprehend the complexity of the relations among the various players in a production chain. Even if there are common goals, drawing together the farming world and the industrial sector is extremely difficult.

Q   What have the highlights and challenges been during your tenure at Consorzio Valpolicella?

A   While the wines have become famous by now, instead, Valpolicella—as in the production area—is not very well known as a rural landscape. Having people get to know its genuine beauty and the history of its places is a very important challenge. Naturally, even for that which concerns the wines you have to work to keep the demand and the appeal of Amarone and the other products of the Valpolicella high.

Q   How do you maintain a work/life balance?

A   You have to reserve the same amount of attention and sensibility to work and family to establish your daily priorities. Work, just like family, is a creature and in a certain sense we have to take care of it. I do owe a lot to my husband who has always supported me and taken my place with my daughters so that I could be relaxed as I dealt with more difficult engagements.

Q   What do you think are the biggest issues for women in the wine industry?

A   The same as in the other industries: the difficulty of covering roles that historically belong to men, the stress of having to demonstrate that you’re always perfect, the inability to form a team with other women. This is the generation which, first and foremost, has to fight stereotypes and ancestral insecurities to prepare the way for the generations to come.

Q   Which other female leaders do you admire and why?

A   Many, citing just a few would be doing a disservice to the others. I like women who focus in well on their role and therefore manage to work in a team. The individualism that has to do with being used to facing many things alone can become a limitation in one’s personal and career growth path.

Q   What do you want Consorzio Valpolicella to accomplish over the next year?

A   I would like to fine-tune a format of wine and territory presentation that I am already working on, which brings out the differences between the terroirs and company styles.

Q   What do you love most about your position as Director for Consorzio Valpolicella?

A   The relationship with the member companies, going to the vineyards and the wineries, understanding the history of each and building new projects with them.

Q   What is your advice for other women entrepreneurs?

A   Don’t ever lose your enthusiasm for your work and think of each difficulty as a challenge that will help you grow

——

The 13th Edition of Anteprima Amarone – Verona

IMG_5933 The 13th Edition of Anteprima Amarone was held in Verona on January 30 and 31st when 74 producers revealed their wines from the 2012 harvest to international press, industry insiders and general public.

This preview was promoted by the Consortium of Valpolicella and was held at the beautiful historical Palazzo della Gran Guardia, Verona.

In addition to tasting, the program included a conference on opening day, moderated by journalist Andrea Scanzi who, together with Christian Marchesini, President of the Consorzio Valpolicella, discussed the Consortium. There was also a technical presentation of the vintage curated by Dr. Diego Tommasi of Cra di Conegliano, along with the performance of the denomination on foreign markets was presented by Denis Pantini of Nomisma Observatory.

Christian Marchesini confirms “the role of the brand Ambassador of the territory in the world of the Great Red Veronese, but mainly is the driving force for the local economy and its tourist exploitation.” He goes onto say: “Unique – Amarone is a wine-icon, a seductive wine”, “fruit of the earth, where 97% of the vines were indigenous. The discovery in recent years of the Oseleta variety and the return to Guyot, is raising more the gap between modernity and tradition, between different styles and corporate philosophies”

Denis Pantini also points out that “According to 35% of the producers, the denomination of origin is the main factor of Amarone success abroad, even before the reputation of the corporate brand (I think 21%) and Italian origin (15% ), In fact, nearly 1 out of 2 producers believe this.”

He goes on to say –

“The leading export markets for Amarone include: USA, China, Russia and Canada. These countries, together with the Northern Europe export 60% of Amarone della Valpolicella.”

“Going into detail of the placement and the Amarone market share abroad, Germany (18%), Switzerland (14%) and Canada (13%) constitute the main countries of destination, followed by the United States (10%), Scandinavia (mostly with Denmark and Sweden) and the United Kingdom.”

In light of the importance that these markets hold, a study on the Canadian consumer was conducted. From this survey by the Wine Monitor Nomisma on 1,200 purchasing managers of households, showed a rate of penetration of Italian red wines of 44%, with a 25% share of red Valpolicella with Amarone 19%.

This study has also shown the the demographics of the Amarone Canadian consumer has a household income of more than $75,000 CDN/YR, has a high level of education and has traveled to Italy. An element that confirms the strategic importance of the enhancement of the Valpolicella area.

“It’s been a difficult year for 2012” said Tomasi

He goes on to say: “It’s the first vintage that marked the real climate change, followed by 2013, 2014, 2015 with an unpredictable climate change and a seasonal change characterized by water stress, so these conditions there will always bring more to the September stage – he concluded – to create the true quality. The Amarone 2012 vintage, with softer wines, fruity, gave great results especially for the last stage of maturation.”

In 2015 Amarone has reached 310 million Euros (a 6% increase over the previous year), calculating that a bottle in six was ​​exported to foreign markets, and will pay a close attention to the Canada market.

IMG_5933
Amarone 2012 Preview
74 wineries represented, with 78 labels, 32 of which were bottled and 46 from the barrel

Some that stood out:

Accordini Stefano Acinatico Amarone Classico 2012 (B) – very promising

Albino Armani Cuslanus Amarone Classico 2012 (C) – beautiful transparency, acidity and elegance – lots of potential

Bertani Amarone Valpantena 2012 (B) – elegance, some high acidity

Cantina Negrar Domini Veneti Amarone Classico 2012 (B) – elegant, classic

Massimago Amarone 2012 (B) – elegant, long finish

Novaya Amarone Classico 2012 (C) – a classic

Peter Zanoni Zovo Amarone 2012 (B) – very dry, great balance with fruit, acidity and taste

Rubinelli Vajol Amarone Classico 2012 (C) – balanced

Zymè Amarone Classico 2012 (C) – some sweetness, yet elegant

 

B = bottle, C = barrel sample

http://anteprimaamarone.it.

liz-palmer.com

Anteprima Amarone 2012

The preview of Amarone 2012 commences this Saturday January 30 through to Sunday January 31 2016 and is being in Verona, Italy at the historical Gran Guardia Palace in Piazza Brà. This two-day event is open to international press and winelovers.
.
For any further information visit: http://anteprimaamarone.it/

Here is the list of all the participating wineries:

Albino Armani 1607
Cantine Aldegheri
Blessed court ancient
Winery Bennati
Cantine Bertani
Boscaini Carlo Azienda Agricola
Cantine-Bolla
Cantina Buglioni
Ca’botta Vini
Ca’ dei Frati
Azienda Agricola Cà La Bionda
Ca’ Rugate
Cantina Di Soave
Cantina Valpantena
Cantina Valpolicella Negrar
Cesari Winery
Azienda Vitivinicola Corte Archi
Corte Figaretto
Court lonardi
Corte Rugolin
Corte San Benedetto
Corte Sant’alda
Dal Bosco Giulietta Azienda Agricola Le Guaite
Damoli Vini-Amarone Winery in Valpolicella
Degani
Amarone & Ripasso Falezze_DE
Azienda Vinicola Farina
Fasoli Gino
Fidora Wines
Vini Flatio di Flavio Fraccaroli
Vini Gamba
Clementi-Vini Della Valpolicella
Cantina Giovanni Ederle
Latium Morini
La Collina dei Ciliegi
La Dama Vini Valpolicella
La Giuva La Giuva Fanpage
Le Bignele-Soc. Agr. Aldrighetti Luigi, Angelo e Nicola
Le Marognole Vini
Azienda Agricola Marco Mosconi
Massimago
Monte Del Frà
Montecariano
Monte Zovo
Cantine Giacomo Montresor Spa
Novaia
Pasqua Vigneti e Cantine
Recchia Vini
Vigneti Di Ettore
Cantine Riondo
Roccolo Grassi
Azienda Agricola RUBINELLI VAJOL
San Cassiano Azienda Agricola
Santa Sofia.: I Classici Vini Veronesi dal 1811 :.
Casa Vinicola Sartori
Saints
Scriani Vinicola
According to Marco
Tenuta Chiccheri
Tenute Falezza
Tenute Salvaterra
Tenuta Santa Maria Valverde
Tezza Viticoltori in Valpantena
Casa Vitivinicola Tinazzi-Italians Inside
Valentina Cubi
Villa Crine
Villa Canestrari, Museo del Vino
Viviani
Vini Zanoni
Zonin 1821
Zýmē

360° Champagne Experience

capture_campagne_unesco-1

The Comité Champagne has launched a global communications campaign which focuses on a 360° film. This immersive film offers the viewer a virtual reality tour of the Champagne hillsides, houses and cellars.

It was announced on July 4th 2015 that the Champagne region was granted world heritage status by UNESCO:

“hillsides, houses, and cellars” of the Champagne wine region in northeastern France deserve recognition. “The property encompasses sites where the method of producing sparkling wines was developed on the principle of secondary fermentation in the bottle since the early 17th century to its early industrialization in the 19th century.”

Enjoy this 360° or virtual reality experience by visiting www.360.champagne.fr.

Three ways to experience this 360° unique experience is by smartphone, tablet or PC, or 3D using Google Cardboard goggles or virtual reality headset.

Liz Palmer
www.liz-palmer.com

Rosé Champagne Report – Liz Palmer Wine Picker Magazine, Milan, Italy

images-1

The Champagne production zone (AOC) is defined and delimited by a law since 1927, stretching over 34,286 hectares of vineyards. It lies 150 kilometres East / North-East of Paris, and is made-up of plots from 320 villages in five departments: Marne (66%), Aube (23%), Aisne (10%) – also shared by Haute-Marne and Seine-et-Marne. The vineyards are also divided by “crus”, a qualitative division of the appellation. Of the 320 villages, 17 are Grand Cru and 42 are Premier Cru.

Champagne terroir has two major distinguishing features: northerly latitude and a dual climate that is subject to oceanic and continental influences. The Champagne region is located near the northern limits of the wine world along the 49th parallel, with the coordinates of 49°5 and 49° North – this means cold climate and harsh weather conditions. The oceanic influence brings steady rainfall and the continental influence ensures ideal levels of summer sunlight, but often causes devastating winter frosts.
The average annual temperature in Reims and Epernay) is 11°C. This complex weather pattern distinguishes the Champagne viticultural zone from the other terroirs in the same group.

The subsoil in Champagne is predominantly limestone –including the outcrops, which consist of sedimentary rock (75% limestone), chalk, marl and limestone proper. This type of subsoil provides good drainage and also imparts that particular mineral flavour found in certain Champagne wines.

These regional differences lead to different styles of wines, different and aromas developing in the fruits.

On 4 July 2015, in Bonn, Germany the UNESCO World Heritage Committee delivered a decision to include the “Champagne hillsides, houses and cellars” on its World Heritage list.
“The property encompasses sites where the method of producing sparkling wines was developed on the principle of secondary fermentation in the bottle since the early 17th century to its early industrialization in the 19th century. The property is made up of three distinct ensembles: the historic vineyards of Hautvilliers, Aÿ and Mareuil-sur-Aÿ, Saint-Nicaise Hill in Reims, and the Avenue de Champagne and Fort Chabrol in Epernay. These three components – the supply basin formed by the historic hillsides, the production sites (with their underground cellars) and the sales and distribution centres (the Champagne Houses) – illustrate the entire champagne production process. The property bears clear testimony to the development of a very specialized artisan activity that has become an agro-industrial enterprise.”

R O S É C H A M P A G N E

Rosé Champagnes are distinct from brut and blanc de noirs in that they are noticeably and intentionally colored, with hues that span from light pink to copper salmon. There are two main methods of creating this style:

Blended or Rosé d’assemblage

This method is most common – it allows the producer to obtain colour and density identical year to year. It consists of blending still white wine (before its second fermentation) with 5 – 20% of red wine, vinified to be non tannic.

Macerated or Rosé de saignée

This process consists of allowing the grape must to remain in contact with the skins of black grapes (Pinot noir and Pinot Meunier) for a few hours. The natural pigments in the skins begin to colour the juice and at the same time enrich the juice with their aromatic components. Rosé de saignée champagnes are generally richer in taste and have a vinous character, which makes them particularly suitable to be served with food.

Rosé Champagne is produced in both vintage/millesimé and non-vintage versions. Although there is variation in the sweetness levels, the wines are most often dry (brut or sec) in style.
Rosé Champagne account for 3-5% of Champagne’s yearly production. Most of the Champagne houses have this style their portfolios, including: Krug, Laurent-Perrier, Billecart-Salmon, Dom Pérignon, Cristal Veuve-Clicquot. With Billecart-Salmon and Laurent-Perrier’s leading the pack in making Rosé champagne a speciality.
UK is Champagne’s largest export market – sales increased by 6.1% in 2014 reaching 32,675,232 bottles. While US is the second largest export market – sales grew slightly, up 7.3% to 19,152,709 bottles, with rose up 14.4% to 2,758,364 bottles.

US figures 2010-2014

Total Export Rosés % export
2010 134,364,880 11,437,497 8.51%
2011 141,328,649 12,699,146 8.99%
2012 137,349,432 13,004,384 9.47%
2013 137,639,340 13,371,939 9.72%
2014 144,870,262 13,731,634 9.48%

Rosé Top Ten Markets 2014

2014 Country

1 ETATS-UNIS
2 ROYAUME-UNI
3 ALLEMAGNE
4 JAPON
5 SUISSE
6 ITALIE
7 BELGIQUE
8 ESPAGNE
9 NIGÉRIA
10 RUSSIE

Some salient characteristics of our favourite Rosé Champagnes:

IMG_4060

Dom Pérignon Metamorphosis Rose 2003
Exquisite soft rose-colour with nose of cherry and soft citrus; creamy textured and precise with flavours that are complex and rich; focused and elegant with subtlety and depth; graceful and well balanced with a long echoing finish.
96 Points

Roederer Cristal Rosé 2002
Medium pink hue with lively effervescence; soft aromas of strawberry, cherry and blood orange with some notes of butter and dried flowers; crisp Chardonnay -underlay pinot fruit on the palate with a very silky, long finish.
93 Points

Krug Rosé – NV
Pale salmon colour (with some subtle hint of pink) and fine bubbles; aromas of rose hips, ham, mulberries, redcurrant, peony, pepper & pink grapefruit; mouthfilling but refilled and elegant layers of honey, citrus and dried fruit with long finish.
96 Points

Delamotte Brut Rosé NV
Very pale, delicate rose hue; fresh berry fruit and blood orange come through on the nose and palate, with some chalky mineral notes – medium finish.
92 Points

Pascal Doquet Brut Rosé Premier Cru NV
Pale salmon colour; aromas of red fruit, flowers, and minerals lead to a palate with hints of strawberry, toast, and minerals – fresh and ample mouthfeel.
92 Points

Perrier-Jouet Rose Belle Epoque 2004
Light salmon pink; with delicate aromas of floral, strawberry, raspberry, orange and pink grapefruit; fresh, refined attack with subtly crisp notes of pomegranate and pink grapefruit; full-bodied with a long, silky finish.
94 Points

Charles Heidsieck, Brut Rosé Réserve
Very pale pink, rich toasty aromas with creamy texture; finely honed acidity lending a mouthwatering impression to flavors of crème de cassis, toasted brioche, lemon curd and roasted almond; long, spicey finish.
93 Points

Liz Palmer