Judging for the Canadian Marketing Awards 2022: MarTech

I’m very proud and thrilled to have been selected by the Canadian Marketing Association to participate as a judge for the “CMA Awards 2022 “in the MarTech Discipline! I’m looking forward to evaluating and assessing the campaigns to determine the best in Canadian Marketing!

What is MarTech
Marketing Technology (MarTech) increasingly enables companies to run effective marketing operations at scale. Martech is a powerful business and brand-building tool and organizations that leverage the power of Martech grow faster and improve their revenue. Whether it takes the form of engaging content, mobile, websites, apps, tech-builds, digital messaging, or organization-wide technology stacks. Martech can help reach consumers in the right moment at the right time and with the right message.

Successful campaigns should demonstrate:
Quantifiable results against their brand/ business goals as it relates to the use of MarTech.
Results should be a mix of strategic and tactical, also should include customer acquisition or retention, accelerated brand growth and overall customer experience.
The use of new innovative technology (ex: customer data platforms, segmentation, visualization tools, AI) or use of existing technology platforms, to meet brand/campaign goals.
Use of marketing automation across multiple technology partners/tools to deliver highly successful campaign and how it worked in synergy with other marketing channels.
Activity that is data/analytics triggered and part of an always-on communications strategy.

I wish everyone Good Luck !

#canadianmarketing #CMAgala #marketingleadership #marketingawards #martech #marketingtechnology #judging #awards #marketingstrategist #AI #innovativetechnology #digitalmarketing #canadianmarketingawards

Les Dames d’Escoffier Ontario’s 1st “Annual White Party” with Helen Morrison, Senior Winemaker, Villa Maria Wines NZ – July 21st [Toronto Event]

Les Dames d’Escoffier Ontario is thrilled to announce that their first “Annual White Party” will be held July 21st from 7 p.m. – 10 p.m. Guests are encouraged to dress up in their favorite all-white attire for this premier event.  The evening will be filled with music, gourmet food, and wine tasting led by Helen Morrison, Senior Winemaker, Villa Maria Wines, one of New Zealand’s prominent wine producers.

Helen will also be presented the “2022 Riedel Winemaker of the Year Award” by Professor Leo Chan from the Cambridge Food and Wine Society of Canada.

White Party tickets ($63.61 each) Eventbrite https://bit.ly/3IuFNNM

“Les Dames d’Escoffier Ontario is thrilled to have Helen Morrison, Senior Winemaker of Villa Maria Wines, at our first “Annual White Party Event” said Liz Palmer, President of Les Dames d’Escoffier Ontario. “We can’t think of a more photo-op-worthy way to gather with friends and colleagues, nibble on some great food and taste some wonderful Villa Maria wines!”

All proceeds go towards “Les Dames d’Escoffier Ontario Student Bursary Program”

#savethedate #event #womeninwine #womenwinemakers #torontoevent #toronto #torontolife #womeninwinebusiness #womenleaders #Lesdames #LesdamesOntario #LDON #lesdamesdescoffier #fundraiser #LesDamesON #womenwholift #womeninwinetalks #womensupportingwomen #nzwine #villamariawines #madeforthemoment #summerinthecity #whiteparty #fêteblanche #fete @villamariawines

Save the date for another “Premier Event by Les Dames d’Escoffier Ontario ….

It’s a “White Party” with Senior Winemaker from New Zealand “Helen Morrison” of Villa Maria Estate, one of New Zealand’s prominent wine producers.

Helen Morrison is responsible for producing some of the country’s best Sauvignon Blancs, and other wines.

Please mark this amazing event on your calendar … further details to follow!

July 21 – 7:00 pm Toronto Event

All proceeds benefit Les Dames d’Escoffier Ontario Student Bursary Program.

#savethedate #event #womeninwine #womeninfood #womeninhospitality #womenwinemakers #torontoevent #toronto #torontolife #womeninwinebusiness #womenleaders  #Lesdames #LesdamesOntario #LDON #lesdamesdescoffier #fundraiser  #LesDamesON  #womenwholift #womeninwinetalks #womenwinemakers #womensupportingwomen #nzwine #villamariawines #madeforthemoment #summerinthecity #whiteparty #fêteblanche #fete @villamariawines

Les Dames d’Escoffier Ontario Celebrates “The Queen’s Platinum Jubilee”

About last night….

Another successful event for Les Dames d’Escoffier Ontario!!  It was a great turnout at our newly designed Wine and Cookbook Library La Bibliothèque d’Escoffier (Ontario) Toronto.

“Hats were on!” for the ladies.

Rory Sinclair, Piper for Earl of Caithness started the event with some lovely Scottish and Irish tunes ending with God Save the Queen!  The Gin Cocktail was one of Queen Elizabeth’s favorited cocktails – “Queen’s Refreshing Lemonade”

Some notable speakers included:  Hans Bathija, Master of the Honourable Company of Freemen of the City of London of North America, Rosemary Sadlier, Chair Royal Commonwealth Society Americas, and been appointed to the Order of Ontario, Professor Leo Chan, President of The Cambridge Food and Wine Society Canada, and Liz Palmer, President of Les Dames d’Escoffier Ontario.

Guests included Les Dames d’Escoffier members, British Canadian Chamber of Trade and Commerce members, as well as previous recipient of one of Les Dames d’Escoffier Ontario student bursaries, and other invited guests.

#queensjubilee #queensjubilee2022 #torontoevent #womeninwine #queensjubileecelebrations #womeninwinebusiness #womenleaders #queensjubileetoronto #queensjubilee #britishintoronto #Lesdames #LesdamesOntario #LDON #lesdamesdescoffier #fundraiser #womeninhospitality #torontolife #nonprofit #englishsparklingwine #britishmonarchy #queenelizabeth #LesDamesON #LDON #Lesdamesdescoffier #womeninhospitality

Les Dames d’Escoffier Ontario – About Last Night

Last night Les Dames d’Escoffier Ontario members (and guests) celebrated their first in-person event for 2022.

“There was a great turnout last night for our Spring Member’s Reception which was held at the beautiful women’s club Verity on Queen, Toronto” – “It was so nice to see and catchup with everyone over some wonderful wine and cheese” said, President Liz Palmer 

#happyhour #torontolife #verityclub #verityonqueen #womenleaders #wine #nonprofit #lesdames #lesdamesdescoffier #ldei #lesdamesON #womensupportingwomen #womeninwine #womeninhospitality #womeninwinebusiness #womensupportingwomen #torontoevent

@verityonqueen