Jameson enters flavored spirits market with “Cold Brew” coffee-infused Whiskey

Earlier this week Jameson unveiled Jameson Cold Brew, an Irish Whiskey infused with natural cold brew coffee.

“By combining the smooth taste of triple-distilled Jameson and the richness of natural cold brew coffee flavor into one bottle, Jameson Cold Brew celebrates a passion for whiskey and coffee,” explains Matt Foley, Jameson brand director at Pernod Ricard USA. “When we started researching our next innovation, we didn’t need to go far, as it had been under our nose all along.”

As the Jameson community has a passion for Irish Whiskey and craft coffee, the brand says it listened to what Jameson fans had been requesting for years. The result is Jameson Cold Brew.

“The spirits category is constantly evolving, with consumers seeking new tastes and ways to enjoy a drink,” adds Foley. “Jameson Cold Brew is a delicious option for any occasion from brunch to happy hour. Enjoy Jameson Cold Brew chilled, on the rocks, mixed with cola, or in a cocktail. My personal favorite is on the rocks.”

Tasting Notes:
Jameson Cold Brew has a nose of coffee bean combined with the vanilla nuttiness of Irish whiskey, the company says. On the palate, you’ll find coffee and charred wood from the pot still, plus notes of toasted oak and dark chocolate.

Jameson Cold Brew is 60 proof, 30% ABV. It retails for a suggested price of $24.99 per 750-ml. bottle.

Website – for further details: https://www.jamesonwhiskey.com/en-CA/

Powers Irish Whiskey Rebrands

Pernod Ricard targets “new generation” with a redesign of its Powers Irish whiskey brand.

The group’s Irish Distillers unit, which handles Powers, said last week that the design will “inspire a new generation” of Irish whiskey consumers. The overhaul includes a squatter bottle and a new label incorporating the diamond ‘P’ trademark, one of the first registered in Ireland.

Following the official launch of the rebranding Powers Gold Label in March, the update will be introduced across Powers Three Swallow and Powers John’s Lane from mid-2020 in the US and the rest of the world towards the end of the year. In Ireland, Powers Three Swallow and Powers John’s Lane will roll out in March. Powers Gold Label will be reviewed “in due course”, Irish Distillers said.

Conor McQuaid, CEO of the division, said: “Powers has been famous for its bold taste profile and character since the family distillery was established in 1791. We are excited to introduce this new look to the world and inspire a new generation with the unique history and personality of Powers.”

 

2019 Irish Whiskey Awards

The Irish whiskey industry celebrated the 2019 Irish Whiskey Awards a few weeks ago.

Historic producers, emerging producers, and bars were honoured and celebrated October 17th at the Dingle Distillery, County Kerry. The keynote speaker was Colum Egan, Master Distiller for Bushmills Distillery, previous chairman of the Irish Whiskey Association.

According to the Irish Whiskey Association, there are 25 whiskey distilleries in operation in Ireland, the largest number of Irish whiskey distilleries since the late 19th century. Yearly shipments are now over 20 million cases.

The biggest winner, taking the overall prize for Best Irish Whiskey of the Year, was The Irishman 17-year-old. Though The Irishman offers a number of expressions, the 17-year-old ages the longest; a single malt that spends 17 years in a single Sherry cask. This whiskey also claimed the top prize for the Best Irish Single Cask Whiskey.

Other winners include Jameson for the Best Irish Blended Whiskey Under $66 for its Jameson Black Barrel, and the Best Irish Blended Whiskey Over $66 for its Jameson 18-Year-Old Bow Street.

Awards were handed out in 19 categories, which included one winner and two gold medal runners up in each category.  The event also named the best Irish whiskey bars for all four Irish provinces.

The winner for Best Irish Whiskey Bar of the Year (International) is a name any American fan of Irish whiskey is sure to recognize New York City’s The Dead Rabbit.

Here is the complete list of winners on the Irish Whiskey Awards website:
https://www.irishwhiskeyawards.com/news/82-2017-winners-of-the-irish-whiskey-awards.html

 

The Irish Whiskey Masters 2019 results are in

The resurgent Irish whiskey industry has come on leaps and bounds in recent years.

The figures tell you all you need to know – global sales have increased over 300% in the past decade, according to the Department for International Trade. Distilleries in Northern Ireland were singled out as being an important factor in boosting the category’s growth earlier this year, which the Irish Whiskey Association forecasts will hit 12 million nine-liter cases by 2020.

A few weeks ago a group of expert tasters attended Mayfair, London to taste and rate a selection of Irish Whiskeys. Some of the judges included: Mark Jennings, founder of Drinks Galore, Joe Harper, assistant bars manager at The Savoy hotel, Jamie Matthewson, Waitrose buying manager – wine, Derek Millar, retired whiskey retailer, Amy Hopkins, editor of The Spirits Business magazine and Billy Abbott, Ambassador for The Whisky Exchange.

Reflecting on this year’s tasting:

“The variety of styles was broad. There were a couple of standout, exceptional whiskeys.” Joe Harper

“There were some real differences in terms of character and quality.” Jamie Matthewson

“perfume, violets, Turkish Delight” Midleton Barry Crockett Legacy
Single Pot Still – Ultra Premium

“The worst whiskeys today were still incredibly well made. There was nothing I disliked in this competition and some really interesting examples that are worth seeking out.” Jamie Matthewson

Here is a list of the results for: Blended – Standard; Blended – Premium; Blended – Super Premium; Blended – Ultra Premium; Single Grain – Premium; Single Malt – Standard; Single Malt – Premium; Single Malt – Super Premium; Single Malt – Ultra Premium; Single Pot Still – Premium; Single Pot Still – Super Premium; and Single Pot Still – Ultra Premium:

https://www.thespiritsbusiness.com/2019/08/the-irish-whiskey-masters-2019-results/2/

Source: The Spirits Business