“Tastry” uses Chemistry + AI to Analyze Wine and Generate Flavor Profiles

A California startup that taught a computer to “taste” wine is using technology to help winemakers improve their wines and attract new customers.

Founder Katerina Axelsson says Tastry uses artificial intelligence (AI) to analyze “tens of thousands of wines a year,” generating vast reams of data to help winemakers and retailers target their products more effectively.

Ms Axelsson formed her idea as a chemistry student working at a winery, where she noticed “idiosyncrasies” in how wine was evaluated. A 100,000-gallon tank of wine would be divided in two and sold to two different brands, where it would end up in different bottles, sold at different prices and receive different scores from critics, she states

She began analyzing wine samples, identifying thousands of compounds. Using AI, she could see how these compounds interacted with each other, creating the wine’s flavor profile. She then took that profile and used machine learning to compare its flavor, aroma, texture and color with other wines in the database.

The method allowed Axelsson to develop a wine recommendation app, which was launched on screens in the wine aisles of retailers in 2019. Through a quiz, consumers could input their flavor preferences, and the software would recommend a suitable wine with 80-90% accuracy at the first attempt, she says, rising to 95% with additional input form the user. Tastry’s system now powers its BottleBird wine recommendation app.

Tastry has also begun working directly with winemakers in the United States. Brands pay to have their bottle analyzed “and in exchange they would have access to what we call an insights dashboard, where they can identify how their wine is perceived in their market of opportunity, on a store, local or regional level,” says Axelsson.

One client is O’Neill Vintners and Distillers, one of the largest wine producers in California. To produce some blends, it combines wine from “upwards of 30 different tanks” to create the desired flavor profile, according to Marty Spate, vice president of winemaking and winegrowing.

The company is using Tastry’s AI to “streamline” the blending process by suggesting which tanks to use. “[Tastry is] not a replacement for the modern winemaking team,” he says, however, “that data can be pretty powerful.”

But in an industry steeped in artisan tradition, there are some critics of its algorithmic approach.  “It’s like having a computer analyze a piece of art,” says Ronan Sayburn, master sommelier and head of wine at 67 Pall Mall, a private members club for wine lovers in London.

“I don’t know how keen people would be on following what a computer tells them to drink, based on what they had previously,” he says. “I think part of the appeal of wine is forming your own opinions.”

Sayburn concedes technology can be useful to the amateur, for recommending serving temperature, aeration time and food pairings. “But when it comes to something which is a very emotive subject, I think there’s got to be human contact,” he argues.

Axelsson agrees that Tastry is not a substitute for a sommelier. But she says the scalability of her product makes it possible to analyze more wines per year than a human could ever taste.

Her company will start offering services in Europe later this year in collaboration with an online retailer, and is already thinking beyond wine, having conducted tests for beers, spirits, coffee and fragrances.

In the meantime, she’s happy to spend time winning over the naysayers.

“It takes time to educate any industry about AI and its benefits,” she says. “But if the use case is there and the value proposition is there, I think it’s just a matter of time before people really embrace it.”

Source :CNN Business London

#Womeninwine #womeninwinebusiness #womenintech #womeninscience #womenwholead #winetrends #winenews #winelovers #wine #winelovers  #tastry#wine #wineapp #tastryai #winetasting #artificialintelligence #ai #tech #technology #science #sensoryscience #senses

Les Dames d’Escoffier and Crafting for a Cure Foster a Unique Fundraising Wine and Gift Basket Auction

Crafting For a Cure is pleased to introduce, “Uncorked a wine and gift basket silent auction taking place from June 15th to June 24th, 2021 in support of 2 critically important causes.

“We are delighted to partner with Crafting For a Cure and to contribute to the success of Uncorked,” said Liz Palmer, President, Les Dames d’Escoffier (Ontario) 

https://www.newswire.ca/news-releases/ontario-non-profit-partnership-fosters-a-unique-fundraising-wine-and-gift-basket-auction-890461509.html

#pressrelease #news #canadiannews #womeninwine #womeninhospitality #womeninfood #womensupportingwomen #womenledauction #wineauction #wineauctionontario 

#redwine #whitewine #wine #winetasting #winetime #winestagram #vino #instawine #winelovers #CraftingForACure #charity #makeadifference #donate #craftkits #philanthropy #inspiration #funding #donations #beinspired #giveback #notforprofit #torontoevents #torontowineevent #womenwholead @crafting4acureca @lesdamesontario

Help Us Give Back This Holiday Season with Les Dames d’Escoffier Ontario 2020 “Festive Gift Basket” Fundraiser-Auction

Les Dames d’Escoffier Ontario 2020 “Festive Gift Basket” Fundraiser-Auction  @ 32 Auctions

We have 23 “Holiday Gift Baskets” to be auctioned off !!

Auction dates:
December 3, 2020 at 09:00 AM EST to December 12, 2020 at 05:00 PM

Auction Link https://www.32auctions.com/LesDamesON

Items have been donated by members, partners, and Women in Wine Talks participants.

Donors

http://www.tenutasanguido.com/

www.antinori.it

www.chateau-lalagune.com

https://www.warwickwine.com/

https://www.cactusclubcafe.com/

https://www.frenchporium.com/

https://www.linkedin.com/company/womeninwinetalks/

https://www.liz-palmer.com/

Donna Lee-Rosen

Jenny Ratcliffe Wright

Heather Zordel

Shari Mogk Edwards

Doris Miculan Bradley

Anonymous

Les Dames d’Escoffier Ontario is a not-for-profit corporation and an affiliate chapter of Les Dames d’Escoffier International.

We are part of a philanthropic organization of women leaders in the multifaceted fields of gastronomy, fine beverage and hospitality. Our by-invitation membership is composed of over 2,400 members in 43 chapters including: United States, Canada, the United Kingdom, France and Mexico.  We create a supportive culture in our communities by sharing knowledge, supporting members, and providing leadership, educational opportunities and philanthropic events for the community-at-large.

 About Our Auction

All proceeds raised at our Les Dames d’Escoffier Ontario 2020 “Festive Gift Basket” Fundraiser-Auction will fund 2020/2021 educational scholarships, bursaries and assist in operations.

Thank you for your support – It’s time for Holiday shopping!

Auction Link https://www.32auctions.com/LesDamesON

#wine #winelover #fundraiser #womeninfood #fundraising #giftbaskets #Toronto #Torontoevent #onlineevent #auction #womenwhoauction #donate #nonprofit #community #giveback #philanthropy #instagood #socialgood #nonprofitorganization #luxurygiftbaskets #giftideas #holidaygift #christmasgift #onlineauction #corporategifts #givingtuesday #Torontolife

 

LVMH appoints Berta de Pablos-Barbier and new CEO for Moët & Chandon, Dom Pérignon and Mercier

French luxury group Louis Vuitton Moët Hennessy (LVMH) has appointed Berta de Pablos-Barbier as its CEO for its Champagne houses Moët & Chandon, Dom Pérignon and Mercier.

With current CEO Stephane Baschiera stepping down in the New Year, his place will be taken by Berta de Pablos-Barbier, currently an executive at Mars Wrigley.

Pablos-Barbier will take on her new role on January 1st, with Baschiera staying on until the end of that month to aid the handover.

Baschiera has spent 24 years at Moët Hennessy, the last eight as head of Moët & Chandon, Dom Pérignon and Mercier. Pablos-Barbier meanwhile has degrees in agricultural engineering and food sciences from the University of Valencia and the IFM’s executive MBA in Global Fashion Management. She is currently chief growth officer at Mars having previously held senior positions at Boucheron and Lacoste.

Philippe Schaus, chief executive and CEO of Moët Hennessy said: “I am delighted to welcome Berta de Pablos-Barbier to the management of Moët & Chandon, Dom Pérignon and Mercier. Thanks to her initial training in agronomy, Berta will be able to understand the field of viticulture and winemaking.

“Alongside Stéphane Baschiera, she will devote the whole month of January to this integration in order to ensure perfect continuity in the management of our three houses. I am convinced that, with the support of her teams, she will play a decisive role in the development of Moët & Chandon, Dom Pérignon and Mercier.”

The group’s other Champagne houses, Krug, Ruinart and Veuve Clicquot, all have their own CEOs, with Pablos-Barbier now the second female CEO alongside Krug’s Maggie Henríquez.

Women in Wine Talks with Chile and Argentina [October 20, 2020] Another Successful Sold Out Event!

I would like to thank our Women of Wine Talks panel members today who hail from Chile and Argentina. Each discussed their wineries, terroir, and other conditions that make their wines unique. During the last 15 minutes of the talk, there was a Q and A discussion period on sustainability, vineyards 1,000 meters above sea level, the wide variety of climates and valleys, in particular a cold climate valley in Chile, and the wine varieties that are emerging.

 Panel Members:

CHILE

Viviana Navarrete – Chief Winemaker of Viña Leyda

Viña Leyda was a pioneer in the development of cold climate coastal vineyards in Chile. Located just 4km from the sea, the marine influence sustains temperatures around 13°C. This allows the grapes to ripen very slowly, enhancing and improving its flavors, aromas and natural acidity, whilst providing a saline character to the wines. As such, Viña Leyda requested the creation of a new ” Leyda Valley” Appellation of Origin, which became official in 2002 giving rise to a new style of wine.  The Pinot Noirs and Sauvignon Blancs by Viña Leyda enjoy great international prestige.

ARGENTINA

Susana Balbo  Owner & Chief Winemaker of Susana Balbo Winery

After more than 30 years offering her talent to the service of national and international wineries, in 1999 Susana Balbo decided to make her dream come true, to have her own winery. It was at this point in time that she started the construction of Susana Balbo Wines, which is in the heart of Lujan de Cuyo in Mendoza.

Also, after over 10 years of sustained growth in the international wine trade, another dream of Susana´s came true: her children, José, a winemaker from UC Davis University (California) and Ana, Business Administration major from San Andrés University, joined the Susana Balbo Wines team.

Susana and her team comply with the highest international quality standards in all their processes, including Sustainability and Corporate Social responsibility platforms. Their philosophy is to produce terroir-driven wines to express the unique characteristics of each varietal. Susana Balbo Wines are amongst the most recognized and awarded wines in Argentina.

Andrea Ferreyra, Chief Winemaker Finca La Celia

A Pioneer is someone that leaves behind a unique legacy. Eugenio Bustos was one of them. When he arrived to Uco Valley, Argentina, more than 100 years ago, he sold his best horses to purchase land and planted a varietal grape from France, giving birth to Finca La Celia, named after his daughter. La Celia is the oldest winery in the Uco Valley in Mendoza, Argentina. This vineyard was the first one to plant Malbec in the region, which currently is the most iconic varietal from Argentina. La Celia has 400 hectares planted and ever since its first production, Finca La Celia has never stopped innovating. Their committed team of professionals, pursue their dream of producing excellent wines recognized worldwide, pushing the envelope always a little bit further, constantly innovating.

This group of formidable women leaders have been and are committed to the development of wine in their countries and internationally.

They have demonstrated through their life and work, and their leadership in their fields, that women make a difference. They have become incredible role models for their countrywomen and women internationally — and serve as an inspiration across countries, regions, and generations.

Thank you!