Category: Influencer Marketing

Judging for the Canadian Marketing Awards 2023 “Engagement Discipline”

I’m very proud and thrilled to have been selected by the Canadian Marketing Association this year to participate as a judge for the “CMA Awards 2023 “in the Engagement Discipline!

I’ve finished evaluating and assessing campaigns from across the Country, and found some creative, bold, and outstanding examples of “Engagement!”

What is Engagement?

Engagement is about the dialogue between brands and people – B2B, B2C, partners, or employees. To manage long-term relationships (quarterly or annually) or lifetime value-driven (as opposed to one-off tactics), the dialogue can use personalization, experiential techniques, content driven, or target a community.

Social media is used to spark continued exposure (earned media, impressions, and interactions) with:

  • current news items
  • public interest topics
  • influencer marketing
  • product promotions or organizational updates

I wish everyone Good Luck !

Liz Palmer

I’m thrilled and honored to be selected as a Senior Judge for the 2023 Canadian Marketing Awards

I’m thrilled and honored to be selected as a Senior Judge for the 2023 CMA Awards and will be judging “Engagement” entries!

Looking forward to reviewing the best in #CanadianMarketing alongside leading marketing professionals in Canada. Submit your entries by July 21, 2023 https://thecma.awardsplatform.com/

Liz Palmer
Wine Journalist, Author, and Global Influencer

Liz-palmer.com named one of the “22 Best Wine Blogs and Influencers to follow in 2022”

Absolute Winery “THANK YOU” for including me [www.liz-palmer.com] as one of the

“22 Best Wine Blogs and Influencers To Follow In 2022”

Full list here: https://www.absolutewinery.com/best-wine-blogs/

#absolutewinery #winewebsite #wineblogs #winejournalist #wineinfluencer #thankful #winetravels #winelover #sundayvibes #winelife #wine #winetime #grateful #womeninwinebusiness #womeninwine #winenews

Divino 2ed “Wine Hospitality and Travel “ Round Table – Villa Artimino, Tuscany

I am so thrilled and honored to participate in a Round Table [Divino – Wine Hospitality and Travel Round Table, Villa Artimino, Tuscany] Sunday, November 14th with these distinguished panelists:

Filippo Magnani (fufluns.com), Philip Goodband MW (philipgoodband.com), William Goodacre – Tastes of Italy (tastesofitaly.co.uk), J.C. Viens (grandepassione.com), Cristina Mascanzoni Kaiser (wineho.it), Matteo Lunelli, President, Ferrari Trento

I will be sharing my views on “Wine Investors & Collectors: The New Trend of Luxury Travel” with global wine journalists, tour operators, luxury hotel operators, Italian wineries (owners, marketing teams), and representatives of Italian tourist boards.

 

 

#DivinoRoundTable #winetourism #luxurywinetourism #italy #roundtable #Divino #lizpalmer #winedestination #luxurytourism #divino2021 #wineinvestors #wineinvestment #winecollectors #traveltrends #winelover #winecollector #wineenthusiast #winecollection #finewines #winelife #luxurywine #womeninwine #womeninwinetalks #womeninwinebusiness #italianartofliving #winehospitality

What we can do to help California Wine Country?

Since the beginning of 2020, there have been over 8,100 wildfires in California, alone.   August 15 when fire activity increased extensively, there have been over 26 fatalities and 7,000 homes and businesses destroyed. This week, the California wine country was affected by the “Glass Fire”, which burned parts of Sonoma and Napa. The images are disturbing and the wine industry, as a whole, is with heavy-heart!

Here’s how you can help:

1. Donate to charitable organizations – see list below;
2. Book a trip in advance: support the wine country by visiting them;
3. Shop California wines: search for local shops, DTC winery shipments, order California wines in restaurants and bars; and
4. Show your support by using #WineCountryStrong on social media.

American Red Cross
California Community Foundation’s Wildlife Relief Fund
California Fire Foundation
Google (Scroll down and click “Yes, Donate”)
Humane Society of Ventura County
Salvation Army
United Way of Greater Los Angeles

Stay safe and show your support!

Liz Palmer