I’m very proud and thrilled to have been selected by the Canadian Marketing Association this year to participate as a judge for the “CMA Awards 2023 “in the Engagement Discipline!
I’ve finished evaluating and assessing campaigns from across the Country, and found some creative, bold, and outstanding examples of “Engagement!”
What is Engagement?
Engagement is about the dialogue between brands and people – B2B, B2C, partners, or employees. To manage long-term relationships (quarterly or annually) or lifetime value-driven (as opposed to one-off tactics), the dialogue can use personalization, experiential techniques, content driven, or target a community.
Social media is used to spark continued exposure (earned media, impressions, and interactions) with:
- current news items
- public interest topics
- influencer marketing
- product promotions or organizational updates
I wish everyone Good Luck !