Silicon Valley Bank: The US wine industry will bound back in 2021

The US wine industry is poised to bounce back in 2021, according to a report by Rob McMillan, Founder, Silicon Valley Bank, with a consumer desire to celebrate set to help drive wine sales this year.

Silicon Valley Bank’s 20th annual review of wine industry prospects predicts that temporary gains will yield to long-term declines. The report raises doubts that this year’s expected sales momentum will carry very far into 2022.

Wineries that have established strong direct-to-consumer sales during the Covid-19 pandemic, as well as online retailers, can expect more gains in 2021, the report says, while bricks-and-mortar retailers, urban-based grocers and restaurants will take years to recover.

Restaurants will drastically need new investment to survive or to re-appear. Yet, the report predicts a quick recovery for the industry as a whole, although the relative importance of individual sales channels will shift dramatically.

Online wine retailers had major growth in sales during 2020, and that is expected to continue into 2021. This channel, and wineries’ own online efforts, “will represent 20% of an average winery’s sales within five years,” the report predicts.

McMillan stressed that wineries, in spite of the loss of tasting room sales, are not in the same financial straits as restaurants. “Wineries seldom go bankrupt,” he said, “even if they are over-leveraged. If they have financial problems, there’s always a willing buyer.”

One problem that was lurking in the US at this time last year, according to the report, was an over-supply of wine. But damage to crops from last year’s fires and smoke, as well as diminished tasting room sales, resulted in supply now being back in balance with demand.

However, one problem that has not gone away is the changing ages of wine drinkers. As Baby Boomers continue to retire, they are being replaced by younger drinkers with different agendas.

While the decrease in demand by Boomers for wine purchases at all price levels has not been as precipitous as once predicted, the decline is not being offset by younger drinkers, who often see better value in craft beers and in spirits.

“The digital world parallels the real world,” McMillan said, “and the new consumer is not one who wants to rely on advice from most current sommeliers. We need to consider the values of younger drinkers, and they value things in the wine world differently.”

Download the full report

https://www.svb.com/trends-insights/reports/wine-report

New Zealand Winegrowers Announce Inaugural 2021 Wine Week

The New Zealand Winegrowers has just revealed details its inaugural New Zealand Wine Week, which kicks off February 8th, 2021 as a virtual event.

With activities planned across the USA, UK, Ireland, and Canada, there is a wide-range program including tastings, discussions, and online activities, including ‘Challenging the Myths around Food Miles.’

The events have been designed to explore New Zealand’s wine story showcasing its “premium, sustainable, and diverse wines”, states NZW.

They will also offer participants the opportunity to participate in live discussions with leading wine voices from around the world.

“In these challenging times we are delighted to be able to work together across our key Northern Hemisphere markets to bring a wide range of valuable intel and insight from renowned speakers,” said Charlotte Read, general manager, marketing.

“We aim to shine a light on many aspects of New Zealand wine during this week and show that even though we can’t physically be together, we can raise the profile and celebrate New Zealand wine with our trade and media audiences,” she added.

Other activities include: ‘What’s New… What’s Next!?’ – a winemaker led panel discussion seminar exploring behind the scenes in New Zealand wine cellars;  ‘Pinot Noir Soils’ – a webinar delving into the different regions that excel in growing Pinot Noir; Syrah Masterclass – exploring the diverse styles and regional expressions with Rebecca Gibb MW; New Release Self Pour – a guided self-pour tasting to explore a set of new releases from New Zealand; and Instagram Lives with Dr. Jamie Goode plus several New Zealand winery personnel to explore different facets of New Zealand wine.

As part of the week, an online New Zealand wine catalog will also be launched, aimed at trade-based in US, UK, Ireland, and Canada, which will provide a service whereby customers can browse participating winery profiles and compare varieties, price, channel, and availability in each market.

For full details and registration

https://www.nzwine.com/en/events/new-zealand-wine-week/

 

Private Clients and Investors invited to bid at Hospices de Nuits-Saint-Georges Wine Auction on March 14, 2021

This year, for the first time, Burgundian producer Maison Edouard Delaunay is allowing a limited number of private clients and investors the chance to bid at this spring’s 60th Hospices de Nuits Wine Auction which will be held March 14th, 2021.

Since 1961, this “en primeur” sale of 228-litre barrels has been solely for trade buyers, until this year, the négociant will allow a number of private collectors to bid for the first time.

Prospective buyers can purchase a minimum of 24 bottles. They will be welcome (Covid restrictions dependent) to stay at Château de Gilly on Friday, March 12, with a visit to the Maison Delaunay winery on Saturday and then attend a tasting and lunch at the Hospices de Nuits on the day of the auction, Sunday, March 14, 2021.

The wines sold will finish their aging in the cellars of Maison Edouard Delaunay, at Étang Vergy, under the supervision of cellar master Christophe Briotet, recently nominated “best winemaker in the world” by the “International Wine Challenge”.

A Historical Relationship
The historic relationship between Maison Edouard Delaunay and the Hospices de Nuits began long before the first auction in 1961, when Laurent Delaunay’s grandfather bought Hospices de Nuits wines by mutual, exclusive agreement.

The Charity – Hospices de Nuits
Hospices de Nuits consists of a working hospital, a retirement home and one of the most beautiful collections of vineyards of Nuits-Saint-Georges and the Côte de Nuits whose wines are sold at the traditional March auction.

The Hospices de Nuits was founded in 1270 and is historically older than Hospices de Beaune which was founded in 1443. The Hospices de Nuits began offering its wine at auction 60 years ago. Over the centuries the Hospice has been bequeathed numerous vineyards which today comprises of 12.5 hectares. Most of the vineyards are in Nuits-Saint-Georges, covering six parcels of village appellations and nine premier crus, and including Les Didiers.

Laurent Delaunay states: “To bid at the Hospices de Nuits combines the pleasure of buying top wines with the joy of contributing to a great charity.”

For further information, and details of how to sign up and bid https://burgundyauction.wine/

Save the Dates: 2021 International Wine Days to Celebrate!

To help you plan for 2021, I created a list that you can bookmark. The list, which isn’t exhaustive, is comprised of important national or global wine days (dates may be subject to change) with relevant hashtags. This is a great starting point to assist you in planning fun and engaging posts on social platforms. If I missed any or if there are any new dates for 2021, please let me know. Cheers!

January

Dry January

February

February 1, 2021 – National Furmint Day [#furmintday]

February 16, 2021 – Syrah Day [#syrahday]

February 18, 2021 – Global Drink Wine Day [#globaldrinkwineday]

February 27, 2021 – Open That Bottle Night [#openthatbottlenight]

March

March 3, 2021 – Mulled Wine Day [#mulledwineday]

March 13, 2021 – Riesling Day [#rieslingday]

April

April 14, 2021 – Tannat Day [#internationaltannatday]

April 17, 2021 – Malbec World Day [#worldmalbecday]

April 23, 2021 – International Cava Day [#cavaday]

April 27, 2021 – Marselan Day [#worldmarselanday]

May

May 7, 2021 – International Sauvignon Blanc Day [#sauvblancday]

May 9, 2021 – World Moscato Day [#worldmoscatoday]

May 25, 2021 – National Wine Day [#NationalWineDay]

May 27, 2021 – International Chardonnay Day [#internationalchardonnayday]

June

June 5, 2021 – National Bubbly Day [#nationalbubblyday]

June 19, 2021 – Drink Chenin Blanc Day [#drinkcheninblancday]

June 21, 2021 – World Lambrusco Day [#lambruscoday]

June 25, 2021 – International Rosé Day [#roseday]

July

July 22, 2021 – Shiraz Day [#shirazday]

July 25, 2021 – National Wine & Cheese Day [#NationalWineandCheeseDay]

August

August 1, 2021 –World Albariño Day [#worldalbarinoday]

August 4, 2021 – National White Wine Day [#nationalwhitewineday]

August 13, 2021 – International Prosecco Day [#proseccoday]

August 18, 2021 – International Pinot Noir Day [#pinotnoirday]

August 28, 2021 – National Red Wine Day [#nationalredwineday]

August 30, 2021 – International Cabernet Sauvignon Day [#cabernetsauvignonday]

September

September 2, 2021 – International Cabernet Day [#CabernetDay]

September 3, 2021 – National Chianti Day [#NationalChiantiDay]

September 17, 2021 – International Grenache Day [#GrenacheDay] 

October

October 5, 2021 – World Vranec Day [#worldvranecday]

October 6, 2021 – Orange Wine Day [#orangewineday]

October 9, 2021 – International Pinotage Day [#pinotageday]

October 15, 2021 – Champagne Day [#champagneday]

October 28, 2021 – Carignan Day [#carignanday]

November

November 1, 2021 – International Xinomavro Day [#xinomavroday]

November 7, 2021 – International Merlot Day [#merlotday]

November 11, 2021 – International Tempranillo Day [#tempranilloday]

November 17, 2021 – National Zinfandel Day [#zinfandelday]

November 18, 2021 – Beaujolais Nouveau Day [#beaujolaisnouveauday]

November 24, 2021 – Carmenère Day [#carmenereday]

December

December 4, 2021 – Cabernet Franc Day [#cabfrancday]

December 10, 2021 – World Aszú Day [#aszúday]

December 20, 2021 – Sangria Day [#SangriaDay]

Details of Cité des vins et des Climats in Beaune are Revealed

The building permit for the Cité des Vins & des Climats de Bourgogne in Beaune was issued on November 24 at the City of Beaune.

This new step is a great satisfaction for the project teams who have been working for several months to design and build this emblematic building which will notably host the next Center for the Interpretation of Climates in the Burgundy Vineyard.

Located at the Portes de Beaune, and designed by Emmanuelle Andreani, architect (SIZ’-IX agency).  The architectural design will symbolize by its curves the tendril of the vine, which winds firmly around the trellis wire.  The “tendril” will be anchored to the ground by a dry-stone wall then will rise towards the panoramic belvedere terrace 24 meters high to appreciate a 360 ° landscape.

The Cité des vins et des Climats de Bourgogne in Beaune will be located in the heart of the city’s new Biodivercity®-labeled urban and landscaping district, just a stone’s throw from the Palais des Congrès. Modern, ecological, and distinctly human, it will feature an upscale hotel, restaurants, a luxury wine-focused shopping mall, an events hall, and a large landscaped park.

The ground floor of the Cité, covering 1,100m2, will be solely dedicated to the discovery of the wines and Climats of Bourgogne.

Visitors will be able to explore exhibits organized according to three major themes, with an estimated visitor time of 90 minutes:

– The Bourgogne region’s history, soil, territories, etc.

– The plots and Climats; this unique model for terroir viticulture

– The grapes and the wine; single varietals, vinification, barrel making, aromas, and tasting

The Cité in Beaune will help promote the Climats of the Bourgogne region, inscribed on the UNESCO World Heritage List. As such, it will be the center for discovering the Climats of Bourgogne, which will have a dedicated space within the visitor trail. The uniqueness of the exhibition lies in establishing the right balance between scenography, museography, and a pleasing visitor experience.

The preparatory work will begin at the end of 2020, with an official start at the end of January 2021.