French company Zephalto is offering luxury wine tasting in space

French company Zephalto is offering passengers the chance to travel to the stratosphere in a balloon, starting at €120,000 /$132,000 per person in 2025.

Beyond organizing a panoramic viewing experience, Zephalto is also bringing in French luxury and the ‘art de vivre’ with a pre-flight gourmet meal prepared by famous French chefs, followed by a unique wine-tasting experience.

The wine tasting will take place in the Celeste, a metallic-like “spaceship” made from composite fibres to ensure its lightweight and exceptional strength. Its luxurious interior is said to be designed by Parisian interior designer Joseph Dirand.

Zephalto plans to launch the balloon from France on a six-hour experience that will include three hours at its highest altitude — above 98 percent of the atmosphere and twice as high as the average commercial jet. According to The Fédération Aéronautique Internationale, the boundary of space is at 62 miles altitude, over four times higher than Celeste’s final ascent.

The ship will sit beneath a vast helium balloon “the size of the Sacré Coeur in Paris”, which will push the ship into the stratosphere. The experience will last six hours and will hold two pilots and just six guests.

Because the Celeste will not reach this space boundary, it will not leave the Earth’s atmosphere, meaning passengers will not experience weightlessness. This will make the experience open to anyone without specialist training.

Passengers will be presented with a pre-flight gourmet meal, which the company claims will be provided by a team of famous French chefs, and will then receive a unique guided wine tasting, featuring carefully selected French vintages.

Zephalto representative states: “From regions to grape varieties, discover France from sky and land.”

Pre-reservations for their first year of operation are open with 60 flights planned.

Reserve your seat for this unique experience: https://book.zephalto.com/

 

 

French Rosé Rebounds in the U.S.

After three years of annual declines of rosé wine shipments from Provence, 2022 exports to the United States rose 4% to 1.9 million 9-liter cases, according to Impact Databank. Import volume is still below pre-pandemic levels, but Provence rosé’s shipment value is higher than in 2019, up to a new all-time high of €143.4 million ($151.1 million). French rosé remains one of the few bright spots in an otherwise sluggish U.S. wine market.

While rosé’s continued popularity can be credited primarily to Provence, brands from elsewhere are making inroads; some are doing so by emulating their Provençal counterparts, while others are capitalizing on varietals and styles different from those traditionally championed by the French. Aside from Provence, other areas which registered rosé wine growth in 2022 include Beaujolais (doubling its import value last year), Rosé of Cabernet d’Anjou from the Loire Valley (+5%) and French rosé not from a specific appellation or from a specific grape (+35%).

The top five French rosé brands combined for solid 5% growth in 2022, according to Impact Databank. Aside from the largest labels, impressive gains were also achieved by Diving into Hampton Water—made in partnership with Gérard Bertrand—which grew over 50% last year, and 90+ Cellars (+11.5%) from Latitude Beverages. Other double-digit gainers in French rosé last year included Maison No. 9 from E.&J. Gallo (+10%) and The Pale by Sacha Lichine from Shaw-Ross International (+13%).

Some rosé labels from outside France are also making headway in the U.S. market: Chile’s Natura Rosé (+18%) from Banfi Vintners, and from California, Woodbridge by Robert Mondavi Rosé (+15%) from Constellation Brands, and up-and-coming brand Angels & Cowboys (+51%) from Share a Splash Wine Co.

Top Five French Rosé Brands in the U.S.
(thousands of 9-liter case depletions)
RankBrandCompany20212022Percent
Change
1
1Whispering AngelMoët Hennessy USA5655711.1%
2La Vieille Ferme2Vineyard Brands3974144.3%
3Gérard BertrandGérard Bertrand USA34539013.0%
4MiravalVineyard Brands1581643.8%
5The Beach
by Whispering Angel
Moët Hennessy USA1501628.0%
Total Top Five31,6161,7015.3%

Source: Impact Databank

Champagne Releases 2022 US Market Update and Outlook

Comité Champagne (Comité Interprofessionnel du vin de Champagne (CIVC) recently released their 2022 US market update and outlook. Global champagne sales boasted the highest in 15 years – 325.5 M bottles shipped, worth over $6.6 billion.

“This is a proof of dynamism of the Champagne market in both volume and value,” said Gaëlle Egoroff, Comité Champagne Director of Protection and Promotion. “We can see the unique place that it holds in the hearts and the minds of consumers.”

Notably, the US remains Champagne’s number one export market outside of France. In 2022, US volumes reached 33.7 million bottles shipped, with a total value of nearly $1 billion. This marks a 1.1 percent decline from 2021 figures, which is a record. The marginal decline stemmed from an overwhelming global demand for Champagne in 2022, coupled with difficulties delivering those demands to the United States.

US Trends

The Comité Champagne credits the uptick in Champagne consumption in the US to emerging trends. These include by-the-glass pours, coupled with a growing thirst for rosé, low-dosage, and prestige cuvée Champagnes.

Remarkably, the US ranks 1st among other countries for rosé Champagne. Prestige cuvées represent the second US largest segment by value. More surprisingly, US imports of low-dosage Champagne exceeded 1 million bottles in 2022, an increase of over 50% from the previous year.

“American people have learned to appreciate Champagne,” said Egoroff. “The more they appreciate Champagne, the more they want to discover the diversity of Champagne.”

It’s also Interesting to note that American consumers lag behind in their EU counterparts in understanding Champagne’s origins, a problem that Comité Champagne plans to tackle with future trade and consumer education.

Source:  Comité Champagne

Bordeaux 2022 vintage produces ‘high-quality grapes’

The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) has just released its 2022 vintage report, which mentions difficult climate conditions, and 2022 being one the earliest harvests on record.

Despite these challenges, amongst others,  ‘high-quality grapes’ were still produced. Pruning was delayed to limit the risk of a late frost and customized leaf removal and trellising was deployed to protect bunches from the sun.

The 2022 report also highlights the “deep roots of Bordeaux vines” and their natural resistance to water stress as contributing factors to the good health of the grapes.

Due to the scorching summer and autumn temperatures, the harvest began 15-20 days ahead of the 10-year average.

Rain started in mid-August, which brought new life to the vines, slightly increasing the volume of the berries. Stimulated in parallel by the alternation of hot days and cool nights, the grapes were able to reach optimum ripeness, according to the report.

Ideal conditions at the end of September favoured the development of botrytis on the grapes. The weather conditions allowed for four to five successive passes through the vineyard up to the end of October.

For the third year in a row, the volume of the harvest in Bordeaux is below the 10-year average, in large part due to the drought, which had a major impact on the overall yield of the 2022 vintage.

Extreme climate events also hit the vineyards in 2022, leading to significant losses in some cases. As a result, the volume of AOC wine produced in 2022 is 4.11 million ha, 11% below the 10-year average.

The early harvest had no adverse effect on the quality of the 2022 vintage in Bordeaux. The weather conditions from the end of August to the end of October were, “ideal for picking without haste and at perfect ripeness, despite the dates being earlier than usual”, according to the report.

The dry white wines are said to possess the characteristics of a good quality vintage, maintaining freshness and acidity despite the drought.

For the rosé wines, “the juices are just the right colour and full of flavour”, the report also states.

The juices from the red grapes are “exceptional, with perfectly ripe tannins and yet without excessive alcohol levels. The wines have a unique fruitiness, silky and concentrated without being heavy”.

The early-drinking red wines of Bordeaux, “have all the qualities of well-balanced wines with very nice freshness”.

And for those destined to remain longer in bottle, their aging potential seems “particularly promising”, the report also finds.

 

Old World Wines Gaining Share Across US On-Premise

CGA by NIQ’s latest On-Premise Measurement Research explores the share of total wine, with a focus on domestic white and red wine categories across the US, to highlight the opportunities for suppliers as old-world wines continue to gain share.

Using insights from the latest 52-week period of CGA’s OPM data to 12/31/2022, it is apparent that domestic wines account for the largest share of total wine across the US On-Premise (66.4%), but opportunities emerging for suppliers and operators to capture changing consumer preferences as they explore and consume old-world origin varietals.

At a total US level, domestic wines still hold the largest share of the market, however, old-world wines have continued to gain share. While domestic share has largely been maintained (-0.8pp), recent share changes demonstrate that US consumers are increasingly opting for old-world wines, specifically of regions including Italy (+0.5pp), New Zealand (+0.3pp) and France (+0.2pp).

Within red, domestic wine continues to hold a significant proportion (72.8%) of the share of red wine, up 0.8pp vs YA – continuing to increase its importance in comparison to all other major origins. Within the category, international origin wines tracked are losing share, including Italy (-0.1pp), Argentina (-0.4pp) and Spain (-0.1pp).

Whereas, white domestic wine has lost share (-1.6pp) and holds 61% of total share of white wine. Consumers are increasing looking to old world regions for white varietals in the US On-Premise. Most notably, from Italy (+0.9pp) has seen the largest increase in share gain, followed by New Zealand (+0.5pp) and France (+0.3pp).

Andrew Hummel, Client Solutions Director for North America, states: “Category and varietal insights are so important to help shape effective strategies for the On-Premise. Consumer preferences are changing, and being armed with the knowledge and insight to adapt offerings will enable success in 2023. While domestic wines still hold the largest share of the market across the US, increasing competition and innovation is gaining traction with consumers. OPM data tracking over time gives a comprehensive view of how the channel is evolving and helps identify opportunities for growth.”

Here is the research link: https://cgastrategy.com/unlock-the-potential-of-opm/