The European Union Announces “Exceptional Support Measures” for Wine Sector

The Commission adopted yesterday an additional package of exceptional measures to support the wine sector, following the coronavirus crisis and its consequences on the sector. The wine sector is among the hardest hit agri-food sectors, due to rapid changes in demand and the closure of restaurants and bars across the EU, which was not compensated by home consumption.

These new measures include the temporary authorization for operators to self-organize market measures, the increase of the European Union’s contribution for wine national support programs, and the introduction of advance payments for crisis distillation and storage.

Janusz Wojciechowski, Agriculture and Rural Development Commissioner states:“The wine sector has been among the sectors hit hardest by the coronavirus crisis and the related lockdown measures taken across the EU. The first package of market-specific measures adopted by the Commission has already provided significant support. Nonetheless, the uncertainties surrounding the scale of the crisis at EU and global level, and a close monitoring of the market has led us to propose a new package of measures for the wine sector. I am confident that these measures will provide rapidly concrete results for the EU wine sector and soon provide stability.”

The Exceptional Measures include:

  • Temporary derogation from the European Union’s competition rules: Article 222 of the Common Markets Organisation Regulation (CMO) allows the Commission to adopt temporary derogations from certain EU competition rules in situations of severe market imbalances. The Commission has now adopted such a derogation for the wine sector, allowing operators to self-organize and implement market measures at their level to stabilize their sector and in the respect of the functioning of the internal market for a maximum period of 6 months. For example, they will be allowed to plan joint promotion activities, to organize storage by private operators and to commonly plan production;
  • Increase of the European Union’s contribution: the European Union’s contribution for all measures of the national support programs will increase by 10% and reach 70%. A previous exceptional measure had already increased it from 50% to 60%. This will provide financial relief to beneficiaries;
  • Advanced payments for crisis distillation and storage: the Commission will allow Member States to provide advanced payments to operators for on-going distillation and crisis storage operations. These advances can cover up to 100% of costs and will allow Member States to fully utilize their national support program funds for this year.These measures complement the recently adopted package, which benefited the wine sector through the flexibility provided under market support programs. This included for instance an increased flexibility of tools to control production potential, the so-called green harvesting tool, and the possibility to include temporary new measures such as the opening of distillation of wine in case of crisis or an aid to crisis storage of wine.

In addition, the Commission also launched two calls for proposals for promotion that aim to support the sectors most affected by the crisis, including the wine sector. The two calls will be opened until 27 August 2020.
The commission said it is the first time that it has issued such calls. One call relates to ‘simple programs’, which can be submitted by one or more companies from the same EU country. The other relates to ‘multi programs’, which can be submitted by at least two companies from at least two EU member states, or by one or more European organizations. Janusz Wojciechowski, states that the first package of support measures had “already provided significant support”.

Women in Wine Talks: Leadership in Challenging Times with Maggie Henriquez, President and CEO of Krug Champagne – June 23, 2020 1:00 pm EST

I’m extremely proud to host our upcoming “Women in Wine Talks” with Margareth Henríquez, President, and CEO of Krug Champagne on June 23.  Maggie is someone truly whom I respect and admire as a woman, mother, (now grandmother), and business leader whom I’ve met on many occasions in Paris and Reims.

Here are the details on her upcoming leadership talk:

Join us June 23rd 2020 1:00 PM Eastern Time (US and Canada) for an exclusive in-depth conversation with Maggie Henriquez, President & CEO of Krug Champagne. Ms Henriques will share her personal strategies for success in challenging times!

Les Dames d’Escoffier Ontario (Canada) is proud to host “Women in Wine TalksTM” as an online platform to raise awareness of women in the wine industry to impact positive change. We shine the spotlight on global women business leaders, winemakers, authors and industry experts.

CONCEPT

Women in Wine TalksTM are inspiring conversations, virtual wine- tastings and panel discussions with wine industry experts. “Memorable and Elevated Virtual Experiences.”

Next up:

Women in Wine Talks with Margareth (Maggie) Henriquez Ph.D., President & CEO, Krug Maison de Champagne, and President, LVMH Estates and Wine Division

“The Turnaround CEO”

Maggie Henriquez needs little introduction. She is an extraordinary speaker and inspirational leader, is incredibly dynamic and a visionary. Maggie is the President and CEO of Krug Maison de Champagne and President of LVMH Estates & Wine Division.  She will not only capture your heart; she will fully engage your mind with her talk on Leadership in Challenging Times.

Registration details:

June 23, 2020 1:00 PM Eastern Time (US and Canada) 

To register in advance for this Women in Wine Talk:

https://www.eventbrite.ca/e/leadership-in-challenging-times-with-maggie-henriquez-ceo-of-krug-champagne-tickets-109305076426

WBWE Asia Launches Virtual Wine Exhibition July 12-13 in Yantai

The World Bulk Wine Exhibition, WBWE Asia has just launched a virtual wine exhibition, which will include an online trading system in which wineries will establish direct contact with buyers.

How it will work

The technology-based communication system will allow wineries to close deals without being in person at the trade fair. Wines will be shipped to China as usual and displayed with a promotional stand, material and staff representing the winery. Chinese buyers and merchants will be able to taste the wine and can ask winery managers any further details via WBWE Asia’s virtual system.

WBWE will be inviting buyers, purchasing managers, consultants, managers, merchants and the media to the fair on 12-13 July in the city of Yantai. All attendees will receive a list of those exhibiting before the show starts.

Winery managers who are unable to travel to the exhibition can instead “virtually attend”.

The statement noted: “Winery managers will be able to do business from their offices or their place of origin, whilst virtually attending the fair with the same trading warranty as if they were in China.

“Right now, it is too soon to be certain that the fairs of the future will follow this route, yet we cannot afford to run the risk of stopping exports while we wait to see what unfolds.”

“WBWE Asia ensures that your winery is accurately displayed and that your wines are available to be tasted by an important portfolio of buyers and distributors from China, whether you can attend the fair in person or via the internet.”

WBWE Asia noted that the bulk wine market was helping the Chinese market to recover from Covid losses. Imports of bag-in-box (BIB) to China rose from 1.12 million litres to 1.14 million litres in the first quarter of 2020.

World Bulk Wine Exhibition ASIA Website wbweasia.com

California bars and restaurants can now offer outdoor seating

California’s bars and restaurants can reopen for table service as long as they can provide outdoor seating, according to new measures announced this week.

The Department of Alcoholic Beverage Control (ABC) in California has proposed regulations for bars and restaurants that will allow them to seat diners on the property that is “adjacent to the licensed premises”, such as pavements or car parks.

The ABC has previously ruled that on-trade outlets can offer take-out and home delivery to patrons so they could stay in business while the state’s lockdown measures are in place.

Pre-made cocktails and other alcoholic drinks are only to be sold as a take-out option if they are served with a meal.

California Governor Gavin Newsom issued a directive to close all bars, wineries, nightclubs and brewpubs in the state on March 15 and called for all seniors age 65 years or older to stay in self-isolation, in an effort to stop Covid-19 from spreading and putting a strain on local hospitals.

The temporary authorization only allows bars and restaurants to sell alcohol “during times in which bona fide meals are being served,” and allows them to use outdoor spaces that comply with public safety and welfare requirements.

Meanwhile, venues should still “encourage takeout and delivery service whenever possible,” according to California’s latest guidance for bars and restaurants issued last week.

The ABC updated its guidelines on May 19, and also ruled that licensees that do not have their kitchen facilities and do not prepare bona fide meals on the licensed premises to partner with businesses that do offer meals ( a “meal provider”) to “sell bona fide meals in conjunction with to-go containers of alcoholic beverages.”

The regulations have been amended to provide relief to the alcohol industry while it is unable to operate in full during lockdown.

Some US states are already coming out of their own lockdowns, with restaurants now able to take bookings.

The Centers for Disease Control and Prevention (CDC) issued guidance for bars preparing to reopen earlier this month as coronavirus lockdown restrictions eased.

Vinexpo New York announces 2021 dates

It’s official… pencil in February 3 – 4 2020 in your Calendar!

Vinexpo New York has announced dates for its 2021 return to Jacob K. Javits Center. The move is a vote of confidence in the resilience of the wine and spirits industry and the show’s dates, February 3-4, will make it the first opportunity for the global market to gather as a community in the wake of the COVID-19 pandemic.

Jointly organized with Diversified Communications, Vinexpo New York is the leading international exhibition in North America open exclusively to the wine and spirits trade. It features two full days of educational programming and networking opportunities. The exhibition hall is strategically organized to foster business relationships between both domestic and international producers and American importers, distributors, retailers, brokers, e-commerce representatives, on-trade buyers and sommeliers. Attendee and trade registration will open online in mid-September.

The 2021 show will feature all of the signature offerings of the 2020 show. These include a robust schedule of conferences and masterclasses; a Key Buyer Program offering VIP perks to high-volume wine and spirits buyers; a complimentary business matchmaking service; The Buzz, a dedicated space for knowledge exchange, networking and group discussion; and the WOW! Pavilion showcasing organic wines. US-based importers will also be exhibiting their portfolio of brands. Program details will be announced as they develop.

In the meantime… register for the June 3 webinar…

“The New Normal: Beverage Alcohol in a COVID Environment,” June 3

Vinexpo New York has introduced a webinar series to provide a forum for industry discussion well before it convenes next February. Moderated by Diversified Communications’ event director, Beckie Kier, the series launched on May 5 with The Evolving Landscape of the Wine and Spirits Industry. A second, planned for June 3, will explore The New Normal: Beverage Alcohol in a COVID Environment, and will feature Brandy Rand, chief operating officer, Americas, of the IWSR and a Vinexpo New York Advisory Board member. It will air live at 11:00-11:45 a.m. EDT and registration is available here. As the webinar program continues to develop, future events will be announced at https://www.vinexponewyork.com/webinars/.

“As the international wine and spirits industry, like so many others, navigates the unprecedented upheaval of the COVID-19 pandemic, Vinexpo and Diversified are unwavering in our shared commitment to providing a global platform to address the community’s needs, both through our new digital offerings and the return of our in-person event,” said Kier.

Added Vinexpo CEO Rodolphe Lameyse, “The extraordinary challenges posed by COVID-19 are impacting every aspect of our industry. Vinexpo New York 2021 will provide a vital platform for producers, importers, distributors, buyers and more to share their experiences and learnings and to hear from international experts as we all continue to adapt and innovate our way through the crisis.”

For further details visit vinexponewyork.com.