Bacardi has announced that it will be extending the availability of its bottled cocktails range “Tails” to the off-trade.
The range, which uses Bacardi’s portfolio of premium brands for the hospitality industry, promises a bar-quality cocktail within 30 seconds.
“Over the last two years, cocktail awareness has boomed as people served up daiquiris, espresso martini cocktails and mojitos to make staying-in feel extra special,” said Evert-Jan Bos, general manager of Tails.
“Now, as the on-trade reopens, consumers are enjoying the experience of being back in the bar and they’re ordering cocktails more than ever before.”
“Tails Cocktails offer both incredible taste and convenience, making it easier than ever for people to enjoy the same flavour and complexity of a cocktail made from scratch, without any effort or expertise. No shopping for ingredients, no measuring, no recipes – just add ice, shake and pour.”
There are five cocktails in the Tails range: the Rum Daiquiri made with Bacardí rum; the Whisky Sour made with Dewar’s Blended Scotch; the Gin Gimlet which uses Bombay Sapphire; the Espresso Martini Cocktail and Passion Fruit Martini Cocktail, both made with 42Below vodka.
“Tails” will be available in April in supermarkets, retailers and online across the UK and Ireland, Netherlands, Belgium, Germany, Austria, and Australia. We are waiting to hear about availability in Canada and US.
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