Deep below a lush landscape of ripening Champagne grapes, Thierry Gasco, the master vintner for Pommery, ran his finger over the shoulders of a dark green bottle that looked just like the thousands of others reposing in his chilly subterranean cellars. But to the practiced hand and eye, there is a subtle, if potentially significant, difference. “This is how we’re remaking the future of Champagne,” he said, pointing to the area just below the neck … Read More
Halewood International is set to launch a limited edition commemorative label Prince William Champagne to celebrate the forthcoming royal wedding.
The Champagne is expected to retail for about £25.
Moët & Chandon has launched exclusive champagne of both the 2011 Golden Globes® (January 16) and Academy Awards® (February 27), with the debut of Moët & Chandon Impérial bottle to celebrate Moët’s 20th anniversary with the Globes.
Champagne and cinema has become a loved tradition in Hollywood. During the 2010 Golden Globes®, over 1,000 Moët & Chandon Impérial minis with chic ‘mini-flutes’ were served to celebrities on the red carpet, over 500 magnum bottles of Moët & Chandon Impérial were served inside the ballroom during the dinner and award presentation ceremony, totalling over 9,000 glasses of Moët & Chandon Impérial being enjoyed on one of Hollywood’s biggest nights.
Armand de Brignac has released the largest bottle of luxury Champagne: “Midas”, a massive 30-liter vessel (equivalent to 40 regular-sized 750ml bottles) and weighing in at 100 pounds. The name “Midas comes” from King Midas (Greek mythology – having the ability to turn whatever he touched to gold).
The first Midas bottle of Armand de Brignac was sold in 2010 for $100,000 at the famous nightclub XS in Las Vegas’ Encore Casino – part of Steve Wynn’s Wynn Hotels group. There, nationally recognized mixed martial arts and UFC heavyweight champion Cain Velasquez hosted his UFC 125 after-party joined by fighters Gilbert Melendez, Urijah Faber, Jake Shields, and UFC announcer Bruce Buffer. Two strongmen were needed to carry the bottle to the table of the anonymous high-roller who made the purchase.
Each metallic bottle, inspired by famed fashion designer Andre Courreges, is crafted entirely by hand; each bears two Ace of Spades insignias and four hand-applied pewter labels. The striking bottle is housed in a black wooden case embossed with the Champagne’s royal crest. The box is lined with velvet and fitted with an engraved nameplate, reflecting the splendor and grand style of the French fashion world and perfectly complementing the Armand de Brignac Champagne within.
Scarlett Johannsson has been the face of Moet & Chandon Champagne since 2009. The latest campaign just arrived in time for the Hollywood awards season to kick into high gear with Sunday night’s Golden Globes.
“This new campaign highlights a return to the immutable elegance and glamour that are inherent to both Moet and Scarlett,” says Daniel Lalonde, Moet & Chandon’s President.