Singer-songwriter Lady Gaga will be featured in an advertising campaign for Dom Pérignon Champagne starting April 6th.
The campaign is to be shot by British fashion photographer Nick Knight, although no further details are available at this stage.
She captioned the post on Instagram: “I am very excited to announce my collaboration with @domperignonofficial! Dom Pérignon and I are both driven by the need for creative freedom, and we’re excited to share the Queendom with you, an artistic universe we created with my dear friend @nick_knight! (sic)”
Lady Gaga and the Champagne house will also be embarking on a wider collaboration that will see the release of limited-edition Dom Pérignon bottles along with a sculpture designed by Lady Gaga.
Dom Pérignon will also be supporting Lady Gaga’s “Born This Way Foundation.”
Champagne house Louis Roederer has launched a pair of single-vineyard Coteaux Champenois wines, known collectively as ‘Hommage a Camille’.
Named after Camille Olry-Roederer, the great-grandmother of the house’s current CEO, Frederic Rouzaud, the wines are single-site, varietal Pinot Noir and Chardonnay.
The Pinot Noir is made from a plot of 43 ‘ares’ (100 ares to a hectare) in the ‘Charmont’ lieu-dit in Mareuil-sur-Aÿ, while the Chardonnay is from an old 55-ares plot in the ‘Volibarts’ lieu-dit in Le Mesnil-Sur-Oger.
The Pinot Noir is known as ‘Camille Charmont’ and the Chardonnay known as ‘Camille Volibarts’ are from the 2018 vintage.
The house said in a statement that both wines are the result of, “a long process of observation and experimentation”, which reveals, “another facet of the Champagne terroirs”. The house’s cellar master, Jean-Baptiste Lécaillon, has been experimenting with still wines since at least 2002.
Camille Olry-Roederer took over the running of the Roederer company after the death of her husband Léon in 1932. She remained in charge until 1975 and was known to be especially fond of the house’s still wines.
The wines will be released in March, with the Pinot Noir priced at €160 (£155) and the Chardonnay at €140 (£130). Production figures are low: 1,631 bottles of the Pinot and 2,880 of the Chardonnay.
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The Boards of Directors of Centre Vinicole – Champagne Nicolas Feuillatte (CV-CNF) and the Coopérative Régionale des Vins de Champagne Castelnau (C.R.V.C) agreed on the action in order to “strengthen the cooperative movement in the Champagne region”.
The move is subject to a vote at the AGM of both companies in June 2021.Once approved, a new name will be created.
CV-CNF and CRVC represent over 6,000 growers in the French region. Nicolas Feuillatte is the largest producer in the region before this merger was announced. “Our grower families will be proud to back this new cooperative project. Our vision of the future and determination will safeguard the social and federating values of our community of local winegrowers,” said Fabrice Collin, C.R.V.C’s chairman.
Véronique Blin, chairwoman of the CV-CNF, said: “This merger represents the place where our common destiny will take shape, where together we will find the impetus to breathe new life into the Champagne vineyard, and from which we will emerge stronger and more together.”
French luxury group Louis Vuitton Moët Hennessy (LVMH) has appointed Berta de Pablos-Barbier as its CEO for its Champagne houses Moët & Chandon, Dom Pérignon and Mercier.
With current CEO Stephane Baschiera stepping down in the New Year, his place will be taken by Berta de Pablos-Barbier, currently an executive at Mars Wrigley.
Pablos-Barbier will take on her new role on January 1st, with Baschiera staying on until the end of that month to aid the handover.
Baschiera has spent 24 years at Moët Hennessy, the last eight as head of Moët & Chandon, Dom Pérignon and Mercier. Pablos-Barbier meanwhile has degrees in agricultural engineering and food sciences from the University of Valencia and the IFM’s executive MBA in Global Fashion Management. She is currently chief growth officer at Mars having previously held senior positions at Boucheron and Lacoste.
Philippe Schaus, chief executive and CEO of Moët Hennessy said: “I am delighted to welcome Berta de Pablos-Barbier to the management of Moët & Chandon, Dom Pérignon and Mercier. Thanks to her initial training in agronomy, Berta will be able to understand the field of viticulture and winemaking.
“Alongside Stéphane Baschiera, she will devote the whole month of January to this integration in order to ensure perfect continuity in the management of our three houses. I am convinced that, with the support of her teams, she will play a decisive role in the development of Moët & Chandon, Dom Pérignon and Mercier.”
The group’s other Champagne houses, Krug, Ruinart and Veuve Clicquot, all have their own CEOs, with Pablos-Barbier now the second female CEO alongside Krug’s Maggie Henríquez.
After two years in development, Champagne house Perrier-Jouët just launched a new range of fully recyclable, eco-friendly gift boxes in perfect timing for the festive period.
The boxes will now be used to house its classic, non-vintage Champagnes, including Perrier-Jouët Grand Brut, Perrier-Jouët Blason Rosé and Perrier-Jouët Blanc de Blancs.
The project follows two years of research and development in order to deliver packaging that merges “a minimalist aesthetic with a focus on sustainability”.
The white boxes are made from natural fibre, sourced from certified sustainable forests in northern Europe, and are embossed with water-based ink, which is free from mineral oils.
The eco gift box collection is available globally through various retailers, including, in the UK, through Fortnum & Mason (RRP: £47.50).
Perrier-Jouët is aiming to make its entire gifting offer fully sustainable by 2022. It has already introduced recyclable shipping cases that are made from grass paper.
Séverine Frerson, cellar master at Maison Perrier-Jouët, said: “For more than two centuries, Maison Perrier-Jouët has maintained a symbiotic relationship with nature which we are incredibly proud of.
“Our founders, Pierre-Nicolas Perrier and Rose-Adélaïde Jouët, were renowned for their keen interest in botany and for their progressive ideas on natural viticulture. Today, nature remains at the very heart of the House, and has provided the inspiration for this exquisite gift-box collection.”