Milano Wine Week Goes Digital – October 3 – 11 2020

Milano Wine Week will represent the first international wine event since the global Covid-19 shutdown. This year the organizers have set up a series of food and wine pairing demonstrations with top Italian chefs, for both trade and consumers that focuses on wine providing the inspiration for the dish – this online event will take place at a test kitchen near the Piazza del Duomo.

Milan Wine Week 2020 will be focusing on experiential events that connect with wine consumers, rather than a wine fair with booths. The organizers are also setting up small wine worlds within the popular neighborhoods in Milan; one neighborhood will focus on Franciacorta wines while another will focus on Prosecco wines, i.e., each neighborhood will have wine bars and restaurants focusing on that specific wine area. Each neighborhood will become a particular wine consorzio (association).

For trade and media, there will be a series of masterclasses and wine tastings as well as seminars that will not only focus on advice, guidance and networking opportunities but it will speak about exploring opportunities in a post-Covid world while all events will honor rules and government guidelines for avoiding the spread of the virus.

Milan Wine Week an international event and for 2020 they have upped their digital game by having events taking place in ten key cities: New York, San Francisco, Miami, Toronto, Hong Kong, Shanghai, Beijing, Moscow, Munich and London that will be linked live to events taking place in Milan such as a winemaker leading a tasting and connecting live to other international cities via the internet.

Last year, Milan Wine Week attracted over 300,000 attendees across 300 event spaces in the northern Italian city.

“When our reality changes we need to change accordingly. Milano Wine Week has risen to the challenge by turning a gap into an opportunity,” Federico Gordini, Fonder of Milano Wine Week states

“During the lockdown, we decided to reimagine and adjust our business model in order to create something that was revolutionary and suitable for these times, trying to achieve an even bigger endeavor at an international level, while complying with strict regulations,” he added.

The week-long event will also gather opinion leaders, international professionals and consumers, and will include seminars, masterclasses, tastings and forums exploring everything from millennial drinking habits to wine retail trends.

“We will act as a broadcaster streaming a series of programs that can be accessed in real-time around the world. For the first time in our history we have decided to create a common thread connecting all the events in our schedule,” Gordini said.

Pre-registration : https://www.milanowineweek.com/digital-wine-fair-pre-registration/

2020 CMA [Canadian Marketing Association] Awards – Judging Commences Today

I’m thrilled to participate as a Judge in this year’s CMA Awards in the Business Impact Discipline.

2020 shows another record number of entries. Judging commences today across six disciplines: brand building, business impact, customer experience, engagement, innovative media and martech. Within each discipline, entries compete with campaigns in one of nine categories (automotive, business, consumer products, consumer services, financial, food & beverage, health care, retail and social causes). In addition, nominations are accepted for Marketer of the Year and Lifetime Achievement Award, and a select panel of judges select the Top Cause and Best of the Best winners, from the top entries across their respective disciplines and categories.

This November, the CMA Awards Gala will be virtual. The marketing community loves to celebrate. Stay tuned for further details!

Good luck to everyone !

Argentina joins New Zealand, South Africa, Chile, Canada and the US/California in forming a New World Wine Alliance to boost performance in the Chinese market

Industry body Wines of Argentina has signed an agreement with Shanghai’s Grapea & Co to be part of the alliance aimed at furthering the perception of New World wine in China.

The project, which began in June and will run until October this year, will take the form of a marketing and educational campaign supported by Grapea & Co’s Yang Lu, China’s first Master Sommelier.

The campaign will focus on both online content, transmitted through social media and blogging platforms, as well as wine and sommelier competitions.

The free content will be available on the New World Wine WeChat account and will consist of 18 virtual masterclasses on New World wine regions and 42 videos on topics such as the wine history, viticulture, winemaking, news, cultural traditions and food and wine matching.

These will also be made available on other platforms including Tik Tok, Dianping, and T-Mall.

In addition, the initiative will also feature 22 live broadcasts from key industry figures and popular wine bloggers.

According to the latest data, the scheme has already proved successful. In the first 15 days after the launch in June, the content platforms recorded a total of 68,000 visits and more than 8,000 views of video content.

Commenting on Argentina’s involvement in the project, Maximiliano Hernández Toso, who took over as president of Wines of Argentina earlier this year, said: “Being part of a project of this magnitude reflects the recognition that Argentine wine has gained internationally and the development of its industry.

“I believe that this is a great opportunity for our flagship product to expose its full potential, supporting and accompanying the drive of the collective strength of regions and countries that scale the world stage. We are confident of the impact of continued education and in working with international opinion leaders, such as, in this case, Yang Lu, the only Chinese Master Sommelier in the world.”

It follows news that Argentina was the only country to record an increase in both import volume and value of wine sent to China between January and May this year.

Women in Wine Talks — Fall Schedule

Les Dames d’Escoffier Ontario (Canada) is proud to host  “Women in Wine Talks™” as an online platform to raise awareness of women in the wine industry to impact positive change. We shine the spotlight on global women business leaders, winemakers, authors and industry experts.

The Concept
Women in Wine Talks™ are inspiring conversations, virtual wine-tastings and panel discussions with wine industry experts.

“Memorable and Elevated Virtual Experiences”

Women in Wine Talks™ is designed for every wine lover, at all levels; with international participation.

Past speakers included:

Elizabeth Gabay, MW
One of the world’s foremost authorities on rosé wines, is the author of ‘Rosé: Understanding the Pink Wine Revolution’, and President of the Jury at International Rosé Challenge – Rose Tasting and Talk.

Maggie Henriquez, Ph.D., CEO Krug
Leadership in Challenging Times with Maggie Henriquez CEO of Krug Champagne – Leadership Talk

Janet Dorozynski, PhD
Trade Commissioner Canadian Wine, Beer and Spirits
Q and A with Moderator: Shari Mogk-Edwards

Watch this space for our upcoming talks commencing September 2020, which will include:

Beatrice Cointreau
She was born into a long line of vine-growers and distillers.  Beatrice has her Master of  Law, in business, an MBA, studied at the Bordeaux Institute of Oenology, and at the ISIPCA European School of perfumery. She is also the great-granddaughter of the Cointreau liquor founder and granddaughter of the founder of Rémy Martin.

Reva Singh
Founder & Editor-in-Chief of India’s first wine magazine Sommelier India

Ariane Khaida
Executive Director of the Chateau Wines Division Barons de Rothschild

Lorraine Immelman
CEO, Michelangelo International Wine & Spirits Awards (South Africa)

Father and Daughter team of Michel Drappier and Charline Drappier of Champagne Drappier

Ann Sperling
A leading force in the Canadian movement towards organic and biodynamic fine winemaking 9BC Winery and winery in Argentina)

Alysha Harker
Canadian Director for Riedel

…and many more exciting speakers in the world of wine and spirits!

Recent Testimonials:

What a successful inaugural virtual event! It was very interesting to learn there are over 400 appellations for Rosé wines, and how the various regions are grouped together. Elizabeth Gabay is exceptionally knowledgeable, and very generous sharing her passion, about Rosé wines. As she spoke to us from her home in the south of France, it was entertaining tasting wines virtually and comparing comments with each of the participants. There are a few I plan to try as a result! I am looking forward to the next virtual wine event!  Shari Mogk-Edwards

Janet Doroznyski’s presentation
Very informative and helpful presentation.  Thank you!
Jessica DiFruscia

I was honoured to be included in the LDEO Women in Wine Talks. Leadership in Challenging Times with Maggie Henriquez was inspirational and poignant.  Ms. Henriquez shared her life work and experiences while sharing optimism for the future.  Thank you Liz for setting this up.
Doris Bradley, Professor, George Brown College

I was really pleased to participate to Women in Wine Talks’ on-line conference on last June 23rd: Leadership in Challenging Times with Maggie Henriquez, President and CEO of Krug Champagne. Maggie is a very high-level personality with a great and riche experience. During one hour, Maggie shared honestly her experiences in top-level wine and/or spirits global groups. Her words were really inspiring. We can define her as a self-made woman who had different leadership and crisis management experiences – as top-level group leader – in global groups in Southern America, Northern America, Europe.  She gave concrete examples of crisis management and solutions development through her own experience.  She also clearly told to participants her point of views and clues about trends after current covid-19 crisis: crisis is always a hard step full of challenges but generating new business opportunities.

The on-line conference organization was also very high-level. First of all, to share debates with Maggie and also at a technical level. We were over 25 people connected at the same time from different countries.

Special thanks to really great job done by Liz Palmer, Founder UPsocial Wine + Spirits and her associate, Virginia Hutton – Loïc OROFINO, France

Wonderful webinar with Maggie Henriquez, CEO of Maison Krug. Inspiring to hear her talk about the various times throughout her business career when the world, and wine world, was in the midst of a global crisis and how she navigated through – with the key message being to support and retain your staff against all odds. The only thing that would have made it better was to have a glass of Krug in hand.
Janet Dorozynski, Ph.D. Dip WSET, WSET® Certified Educator
Trade Commissioner, Canadian Wine, Beer and Spirits and TourismTrade Sectors Bureau (BBI)/Bureau de secteurs commerciaux (BBI)
Global Affairs Canada/Affaires mondiales Canada

Galleon launched its new online (wine) boutique in Ontario

Starting this week consumers can explore a selection of over 150 exclusive wines and spirits from Galleon’s online catalog, including a large selection of 90+ rated wines, from estates amongst the most beautiful in the world; large formats, older vintages, and everyday wines including direct delivery to your home, office or boat.

The Website

The website is lots of fun to navigate. You will find curated sections like “90+ points wines”, “new arrivals”, “large formats” for summer gatherings – there are lots to choose from.  You won’t find these wines in any stores, but you might find some of them on some restaurant or hotel wine lists in Ontario or other parts of Canada.

After you place an order

Delivery is free in the GTA — there is a nominal delivery fee for customers living in other parts of Ontario. And to get you started, first-time customers will receive a 10% off their first order using the code GALLEONLAUNCH.

Online-store:  ON.GALLEONWINES.CA

Wines are constantly being added to the Galleon website, sometimes they are in very limited quantities, so like me, you’ll want to subscribe to their newsletter, and here you will receive up-to-the-minute alerts. Subscribers will also receive invitations to events, dinners with visiting winemakers, along with other special offers.

I’m so excited to be part of Galleon’s new direction for online shopping and delivery of fine wines in Ontario.  I will be reviewing some of my favorites, in the next few weeks, so watch for the reviews at www.liz-palmer.com and on all my social channels.