The CIVB (Conseil Interprofessionnel du vin de Bordeaux) to set aside wines from 2020 to reduce oversupply

At its AGM last week, the Bordeaux wine marketing council CIVB unanimously approved the introduction of a reserve stock aimed at “reducing the increase in marketable inventories of red Bordeaux and Bordeaux Supérieur appellations”. By adopting an amendment to the three-year trade agreement for 2020-2023, the CIVB is pursuing the objective outlined last year by chairman Bernard Farges, which is “to re-establish a balance between supply and demand for Bordeaux wines”.

We are currently witnessing an imbalance in the market due to crop levels in excess of sales”, sums up Ann-Cécile Delavallade, head of the CIVB’s economic department. According to the statistician’s estimates, inventories of AOC Bordeaux should reach 2.2 million hectolitres during the 2019-2020 marketing season, which is a 21% rise in one year, before distillation is taken into account. Stocks of Bordeaux Supérieur are estimated at 1.05 million hl (+14%). “We are seeing an upward trend in stocks, requiring the introduction of regulatory measures”, stresses Delavallade.

The Bordeaux region will benefit from crisis distillation – 450,000 hectolitres are currently subsidized though an extension is needed. It will also cut its yields significantly in 2020, dropping to 50 hectolitres per hectare for Bordeaux, compared with 54 hl/ha in 2019. Nevertheless, the idea of introducing collective stocks is being viewed as a complementary measure. In practice, volumes set aside are “calculated on the basis of 2020 appellation applications: above 45 hl/ha for AOC Bordeaux and 43 hl/ha for AOC Bordeaux Supérieur, both within the limits of authorized annual yields”. This represents a 10% reduction in the immediate marketing potential of the two AOCs.

BARON PHILIPPE DE ROTHSCHILD APPOINTS ARIANE KHAIDA TO MANAGE ITS CHÂTEAUX WINES DIVISION

The Board of Directors of Baron Philippe de Rothschild SA has recently appointed Ariane Khaida to the position of Executive Director, Châteaux Wines – this includes: Château Mouton Rothschild, Château Clerc Milon, Château d’Armailhac, and Domaine de Baronarques. Effective July 1, 2020. Ms Khaida will also sit on the Board of Directors of Opus One, Chile’s Almaviva and Domaine de Baronarques in the Languedoc.

Born into a non-winemaking family in the Champagne village of Rilly la Montagne, Khaida spent five years working for luxury goods giant LVMH, two of them as the buyer of Louis Vuitton leathers, a role that saw her select skins all over the world.

In 2014 she was the first woman to be made the head of a major Bordeaux négociant house, running Duclot, owned by the Moueix family.

As the manager of leading Bordeaux merchant houses, Ms Khaida demonstrated her energy, her decision-making ability, her capacity for forward-thinking and her excellent knowledge of the world of fine wines.

She will succeed Philippe Dhalluin, who has decided to retire after more than 15 years as manager of the company’s estates and will relinquish his position as Executive

Director, Châteaux Wines on 1 July 2020.  In order to ensure the smooth handover of responsibilities within the Châteaux Wines division, he will continue to serve as Adviser to the Chairman until 1 December 2020, at which date he will leave the company.

“My family and I express our deepest thanks to Philippe Dhalluin for all his wonderful work. Over the last 15 years, he has taken Mouton Rothschild and our other family châteaux to an unprecedented level of excellence and reputation. He has also been successful in attracting and training the necessary talents to continue our unceasing quest for excellence”, said Philippe Sereys de Rothschild, Chairman and CEO of Baron Philippe de Rothschild SA.

Wine Technology:  Bordeaux’s first wine with augmented reality label revealed

Château Laffitte Carcasset has just released a new wine which, when viewed through an app on a smartphone, appears in augmented reality.

The wine, a classic 60% Cabernet Sauvignon 40% Merlot blend, is destined for the export market and pays tribute to a key figure in the region’s history.

Jean Lafitte bought a wine estate in ‘Carcasset’ in 1781, naming the estate after himself and passing it down to his children.

The 35-hectare estate has partnered with the SnapPress app and POSQA, a start-up that supports augmented reality projects, on the initiative.

The producer hopes it brings “young, connected consumers” to the brand, and also to Bordeaux.

Made from grapes sourced from the 2016 vintage, the wine was fermented in stainless steel vats before being matured in oak for 12 months, creating a wine that is approachable and “easy-to-drink in its youth”.

Eden Villages, owned by French businessman Pierre Rousseau, acquired a majority stake in estate in 2017. Since 1958 it had been owned by members of the Padirac family.

Upon acquiring Laffitte Carcasset, his first winery, Rousseaux said he would implement a renovation and restructuring project, drawing on his experience gained through running his company, which specializes in mobile homes and motorhomes and already deals in the wine tourism sector.

 

2020 Calendar Dates for Wine and Spirits Days

To help you plan for 2020, I created a list that you can bookmark. The list, which isn’t exhaustive, is comprised of important national or global wine and spirit days (dates may be subject to change). In any event, this is a great starting point to assist you in planning fun and engaging posts on Facebook, Instagram, Twitter, and other social platforms. Let me know if I missed any.

January

January 17, 2020  – National Hot Buttered Rum Day (USA)

February

February 18, 2020 – Global Drink Wine Day

February 22, 2020 – National Margarita Day(USA)

February 29, 2020 – Open That Bottle Night

March

March 3, 2020 – Mulled Wine Day

March 3, 2020 – Irish Whiskey Day

March 3, 2020 – National Moscow Mule Day (USA)

March 5, 2020 – Absinthe Day

April

April 17, 2020 – Malbec World Day

May

May 1 – 31, 2020  – Oregon Wine Month

May 1, 2020 – International Sauvignon Blanc Day

May 9, 2020 – World Moscato Day

May 16, 2020  – World Whisky Day

May 21, 2020 – International Chardonnay Day

May 25, 2020 – National Wine Day (USA)

May 30, 2020 – National Mint Julep Day (USA)

June

June 2020  – Negroni Week (UK TBD)

June 4, 2020  – Cognac Day

June 13, 2020 – World Gin Day

June 19, 2020  – National Martini Day

June 21, 2020 – Lambrusco Day

June 26, 2020 – International Rosé Day

June 2020  – National Prosecco Week (USA TBD)

July

July 2, 2020  – National Anisette Day (USA)

July 10, 2020 – National Piña Colada Day (USA)

July 11, 2020 – National Mojito Day (USA)

July 19, 2020 – National Daiquiri Day (USA)

July 24, 2020 – National Tequila Day (USA)

July 27, 2020 – National Scotch Day (USA)

August

August 1-5, 2020 – International Albariño Days

August 4, 2020 – National White Wine Day (USA)

August 13, 2020  – National Prosecco Day 9USA)

August 18, 2020 – International Pinot Noir Day

August 28, 2020  – National Red Wine Day (USA)

September

September 3, 2020 – International Cabernet Sauvignon Day

September 18, 2020 – International Grenache Day

October

October 4, 2020  – National Vodka Day (USA)

October 10, 2020 – International Pinotage Day

October 16, 2020 – Global Champagne Day

November

November 1, 2020 – International Xinomavro Day

November 7, 2020 – International Merlot Day

November 9, 2020 – International Tempranillo Day

November 18, 2020 – National Zinfandel Day

November 19, 2020 – Beaujolais Nouveau Day

November 24, 2020 – Carménère Day

December

December 4, 2020 – Cabernet Franc Day

December 20, 2020 – Sangria Day

Liz Palmer

Liz Palmer elected to the board of Federation Internationale des Journalistes et Ecrivains du Vin et des Spiritueux (FIJEV)

I’m soooo excited! I’ve just been elected to the board of Fédération Internationale des Journalistes et Ecrivains du Vin et des Spiritueux (FIJEV) at a meeting held today at Vinexpo – Bordeaux!

About FIJEV
The International Federation of Wine and Spirit Journalist and Writers/Fédération Internationale des Journalistes et Écrivains des Vins et Spiritueux (FIJEV) is a French non-profit association created in 1987 and is based in Paris. Its goal is to promote contacts between wine journalists and writers all over the world and to defend their profession. Beyond providing an international press card, aims at helping its members to establish contacts to editors, newspapers, and magazines in other countries; assure the recognition of its members by the producers, publishers, public relations’ organisations and all members of the trade; create contacts between organisations of the wine and spirit business organising press presentation (events, tours) and its journalist members; defend its journalist members and the freedom of the press; respect of a common code of ethics.

Who
FIJEV has more than 400 members in 60 countries.

Liz Palmer