Interest in low and no alcohol sector surges, reaching a record of $10bn in 2021

The demand for no and low alcohol drinks shows no sign of declining across top global markets last year.

According to IWSR’s latest Drinks Market Analysis report, the sector reached a value of nearly US$10bn in 2021. The study further states that in 2021 the no and low-alcohol beer/cider, wine, spirits, and RTD products grew by more than 6% in volume in 10 key global markets, and now has 3.5% volume share of the industry. The low and no alcohol sector is predicted to grow by a further 5.8% between 2021 – 2025, and by 8.5% in value across the same time frame.

Germany is the largest market for low and no alcohol drinks, followed by Spain, the US, Japan and the UK. “Volume of no and low alcohol products in Germany is more than three times that of the next largest no/low market, Spain. Both Germany and Spain clocked volume increases of about +2% in 2021, while the US grew by +31% and the UK by +17%,” says the report, “Total volume of no/low products in Japan registered a small decline (-1%) last year.”

The report went on to say that while Germany and Spain are the biggest and most mature markets for the sector, the UK and the US are two of the most dynamic and growing at a faster rate. In the US, the category is predicted to grow by 28% in volume between 2021 – 2025, and the UK by 6%.

“While January has become a popular month for people to cut back or abstain from alcohol, interest in no and low alcohol drinks has increasingly become a year-round trend among consumers across the world,” said Emily Neill, COO of IWSR Drinks Market Analysis. “To meet that demand, beverage alcohol companies have invested heavily to introduce a number of innovative new products, and many established mainstream brands have recently crossed over to develop no/low alcohol versions of their popular beer, wines, and spirits.”

The report also noted that the no alcohol sector is taking more market share away from traditional brands than low alcohol. Beer and cider is the largest no/low category (at 75% volume share), with no-alcohol beer projected to drive growth at more than 1% over the study’s 2021-2025 forecast period. Meanwhile, no-alcohol RTDs and no alcohol spirits are both expected to post about 14% CAGR volume growth.

The country with the largest proportion of alcohol abstainers is the US, with 23% of no/low drinkers avoiding alcohol completely, while more than half (58%) of no/low consumers report that they choose to switch between no/low and full-strength alcohol products on the same occasion.

While growth of the no-alcohol segment is outpacing that of low-alcohol across the 10 key markets studied, there remains a strong opportunity for low-alcohol products, particularly as the health and wellness trend gains pace across the globe. “As these brands become more visible and well established and the quality improves, there is a real opportunity for growth in low-alcohol.”

#winelovers #wine #winetasting #redwine #whitewine #rosewine #instawine #winetime #winenews #winestagram #winemarketing #digitalmarketing #vin #vinho #vino #lowalcohol
#nonalcoholic #nonalcoholicdrink #noandlow #nolo

Save the Dates: 2022 Wine Days to Celebrate!

To help you plan for 2022, here is list of some of the biggest wine days out there – in chronological order.

This list is comprised of important national or international wine days, with relevant hashtags, is a great starting point to assist you in planning fun and engaging posts. If I missed any dates, or if there are any new dates to be added, please let me know.

Happy Wine Tasting!

Liz Palmer

February

February 1, 2022 – International Furmint Day – #furmintday
February 16, 2022 – International Syrah Day – #syrahday
February 18, 2022 – Global Drink Wine Day – #drinkwineday
February 26, 2022 – Open That Bottle Night – #openthatbottlenight

March

March 3, 2022 – Mulled Wine Day – #mulledwineday
March 13, 2022 – International Riesling Day – #rieslingday

April

April 14, 2022 – Tannat Day – #tannatday
April 17, 2022 – World Malbec Day – #malbecday
April 23, 2022 – International Cava Day – #cavaday
April 27, 2022 – World Marselan Day – #worldmarselanday
April 29, 2022 – International Viognier Day – #internationalviognierday

May

May 6, 2022 – International Sauvignon Blanc Day – #sauvignonblancday
May 9, 2022 – World Moscato Day – #worldmoscatoday
May 17, 2022 – Pinot Grigio Day – #pinotgrigioday
May 25, 2022 – National Wine Day – #nationalwineday
May 26, 2022 – International Chardonnay Day – #internationalchardonnayday

June

June 10, 2022 – World Verdejo Day – #worldverdejoday
June 11, 2022 – National Rosé Day – #nationalroseday
June 18, 2022 – Drink Chenin Blanc Day – #drinkcheninblancday
June 20, 2022 – International Chenin Blanc Day -#internationaldrinkcheninblancday
June 21, 2022 – World Lambrusco Day – #worldlambruscoday

July

July 22, 2022 – Shiraz Day #shirazday
July 25, 2022 – National Wine & Cheese Day – #wine&cheeseday

August

August 1, 2022 – International Albarino Day – #albarinoday
August 4, 2022 – National White Wine Day – #nationalwhitewineday
August 13, 2022 – International Prosecco Day – #proseccoday
August 18, 2022 – International Pinot Noir Day – #pinotnoirday
August 28, 2022 – National Red Wine Day – #redwineday
August 30, 2022 – International Cabernet Day – #cabernetday

September

September 1, 2022 – International Cap Classique Day – #capclassiqueday
September 1, 2022 – International Cabernet Day – #cabernetsauvignonday

September 2, 2022 – National Chianti Day – #chiantiday
September 10, 2022 – International Port Wine Day – #internationalportday
September 16, 2022 – International Grenache Day #grenacheday

October

October 5, 2022 – World Vranec Day – #worldvranecday
October 6, 2022 – National Orange Wine Day – #nationalorangewineday
October 8, 2022 – International Pinotage Day – #pinotageday
October 14, 2022 – Prokupac Day – #prokupacday
October 26, 2022 – International Mavrud Day – #mavrudday
October 27, 2022 – International Carignan Day – #carignanday
October 28 – World Champagne Day – #champagneday

November

November 1, 2022 – International Xinomavro Day – #internationalxinomavroday
November 7, 2022 – International Merlot Day – #internationalmerlotday
November 10, 2022 – International Tempranillo Day -#internationaltempranilloday
November 12, 2022 – Wine Tourism Day – #winetourismday
November 16, 2022 – National Zinfandel Day – #zinfandelday
November 17, 2022 – Beaujolais Nouveau Day – #beaujolaisnouveauday
November 24, 2022 – International Carmenere Day – #carménèreday

December

December 1, 2022 – International Maratheftiko Day – #maratheftikoday
December 4, 2022 – International Cabernet Franc Day – #cabernetfrancday
December 10, 2022 – World Aszú Day – #worldazsuday
December 16, 2022 – Pinot Meunier Day – #meunierday

#winedays #2022winedays #winecalendar #winelovers
#wine #winetasting #redwine #whitewine #rosewine #instawine #winetime
#winenews #internationalwineday #nationalwineday #cheers #winestagram
#winetourism #winemarketing #digitalmarketing #vin #vinho #vino

US E-Commerce Alcohol Sales Surpass $6bn in 2021

According to new data released by Rabobank their 2022 Alcohol E-commerce Playbook Report looked at the US alcohol e-commerce market and how it has grown since the start of the pandemic. The report forecasts that the online channel is set to be the biggest driver of industry growth for years to come.

The report predicts online alcohol sales in the US will grow an additional 3.4% in 2022 and has noted that the average size of e-commerce teams at US alcohol companies has jumped by 117% since 2019.

“E-commerce will be the number-one driver of industry growth over the next decade and a critical component of brand building, awareness, and trial, both online and in-store,” said Bourcard Nesin, a Rabo Research F&A beverages analyst, and author of the report.

“Companies that fail to proactively invest in their e-commerce teams will struggle to remain relevant and retain market share.”

Analysis of Major Channels
Online sales now represent about 4% of all off-trade alcohol sales in the US, an increase of nearly 1.9% in 2019.

The online grocery and marketplace channels grew 271% in two years and are now nearly four times larger than they were pre-pandemic.

Online alcohol sales in the grocery channel increased 238% in 2020 and 9% last year. Rabobank states the increase is due to a large number of retail locations offering alcohol online.

The report further said online alcohol marketplaces increased by 274% in 2020, with the channel predicted to grow by 15% in 2022.

Rabobank said companies such as Drizly and Instacart obtained millions of customers and added thousands of stores to their retail networks. Together, the two companies have an 86% market share of sales in the channel.

The channel’s success resulted in major merger and acquisition activity, including Uber’s US$1.1 billion purchase of Drizly last year, Rabobank noted. In November 2021, e-commerce platform Reserve Bar agreed to acquire Minibar Delivery.

Meanwhile, specialty alcohol retailers, which include large chain stores, state-owned retailers, and independent shops with an online offering, increased by 151% in 2020. Rabobank said growth was driven by operators offering local delivery and curbside pick-up for the first time.

#wine #onlinewine #winemarkets #winenews #ecommerce #rabobank #winelovers
#instawine #drizly #uber #alcohol #winedelivery #winetrends

Drinks E-commerce to grow exponentially in three years – IWSR Report

The total value of the e-commerce sector in headline markets is expected to grow at an unprecedented rate between 2022-2025, according to IWSR.

Over the next five years e-commerce sales of alcohol across key global markets are predicted to expand by +66% to reach more than US$42 billion, according to a comprehensive strategic study published by IWSR Drinks Market Analysis.

Among the 16 focus markets examined in the IWSR report (Australia, Brazil, Canada, China, Colombia, France, Germany, Italy, Japan, Mexico, Netherlands, Nigeria, South Africa, Spain, the United Kingdom and the United States), e-commerce value increased by about +12% in 2019, and then by almost +43% in 2020 during the height of the pandemic.

The report states: “Looking ahead to 2025, e-commerce is projected to represent about 6% of all off-trade beverage alcohol volumes, compared to less than 2% in 2018. The greatest forecast e-commerce value growth will come from the US, thanks to average annual growth in the country of about +20%, which will see it become the top global market for online beverage alcohol.”

The newly released IWSR study also found that online business models for alcohol sales are becoming more diverse, leading consumers to increasingly shift between channels and retailers according to their specific needs at any given time.

“In general terms, the online beverage alcohol space can be perceived as two distinct, but overlapping, worlds: more ‘traditional’ e-commerce – often omnichannel or online specialists – accessed via websites and used by older consumers seeking good prices and known brands and who are prepared to wait for delivery; and more ‘modern’ app-driven e-commerce – often on-demand or marketplaces – used by younger legal drinking age consumers willing to pay for rapid delivery and looking for interesting/premium brands,” the report states.

Guy Wolfe, strategic insights manager, IWSR Drinks Market Analysis, commented: “Given the pandemic and overall changing consumer shopping behavior, it’s certainly not surprising that alcohol e-commerce is growing very quickly. But what’s interesting is to see the significant variations that have developed both across and within markets in how different consumer groups shop via e-commerce and what their priorities are.

“E-commerce has clearly become engrained for many consumers, cementing its place as the third sales channel for beverage alcohol purchase,” confirms Wolfe.

 

#digitalmarketing #ecommercebusiness #onlineshopping #ecommerce #onlinedrinks #socialmediamarketing #onlineshop #onlinestore #onlinewinestore #ecommercebusiness #onlinewines #wineshoponline #winesonline #winetrends #winenews #drinkstrends #branding #wineclubs #winesubscriptions

The World’s 50 Best Bars 2021 Are Revealed

The 2021 edition of the World’s Best 50 Bars was announced this week at an awards ceremony in London, UK.

London holds the top two spots while New York has two spots in the top 30.

It’s also a notably more international affair than usual, with 17 countries represented in the top 50, and with 18 new entries spread across Australia, India, Mexico, Russia, Argentina, Sweden, Spain, China and the UAE.

London’s Connaught Bar took the No.1 spot as well as was awarded The Best Bar in Europe title for the second consecutive year.

Under the leadership of Agostino Perrone, Connaught Bar presents artful, modern drinks with graceful service in an elegant setting. Designed by the late David Collins, the Cubist-inspired bar is known for its unique Martini trolley, where bartenders give a highly personalized drinks experience to guests.

Other bars in the top five are London destination Tayēr + Elementary (No.2), rising star Paradiso in Barcelona (No.3), Athens favorite The Clumsies (No.4) and the acclaimed Florería Atlántico in Buenos Aires (No.5). The full list can be viewed list https://bit.ly/W50BB2021

Cocktail lovers add these drinking destinations to your 2022 bucket list!

#Worlds50BestBars #50BestBars #Bars #Cocktails #Travel #BarNews #Mixology #BucketList #Awards #AwardsCeremony #Bartender #Drinks #imbibe #drinkstagram #cocktailtime #bartending #DrinkPorn #Drink #CocktailBar #InstaDrink #Cocktaillovers