Bourbon Women Association Launch Amber Circle Diversity & Inclusion Initiative

Furthering its educational mission, the Bourbon Women Association has announced its new Amber Circle Diversity & Inclusion Initiative.

This new scholarship program builds on the organization’s Amber Circle mentoring program that started in 2019. It strives to empower women and those from underrepresented communities in the bourbon and spirits industry.

“We are so fortunate to be able to work in an industry that is always embracing change, and opening the doors to others so they can join us is one of the core missions of the Bourbon Women Association,” says Bourbon Women President Maggie Kimberl. “I am thrilled to be able to use the power of this first-ever female whiskey consumer organization to support women in growing their careers.”

The Amber Circle initiatives aims to create programs that benefit a more diverse and inclusive membership within Bourbon Women, and throughout the spirits industry. The program’s mission recognizes the importance of representation from all facets of human experience, including BIPOC women LGBTQIA+ women, and women of different abilities, educational levels and backgrounds.

The inaugural Amber Circle Diversity & Inclusion group of a dozen women will receive training through the Stave & Thief program. Founded in 2014, Stave & Thief was the first bourbon certification program recognized by the bourbon industry, the organization says, and is designated by the Kentucky Distillers Association as its “Official Bourbon Education Course.” The training is by Louisville-based Moonshine University.

“Discovery happens when you push boundaries,” says Board Chair Heather Wibbels. “Amplifying the voices and experiences of the underrepresented in the bourbon community encourages the bourbon industry to reach out and invite more diversity in their outreach to consumers and their own companies. We’re reaching out to members of our community and the whiskey spirits industry to support this initiative to advocate change from the ground up.”

The initiative kicks off with a donation campaign to raise scholarship funds. Individual donations of $250 and corporate donations of $1,000 or more are encouraged, the organization says.

Donations in these amounts may be made through Bourbon Women’s website on the Amber Circle page. For larger donations, contact Maggie.kimberl@bourbonwomen.org.

The Bourbon Women Association is a registered nonprofit organization.

#womeninspirits #womensupportingwomen #womenleaders #bourbon #womeninbourbon #BourbonWomenAssociation #womeninbusiness

Moët Hennessy and Campari team up for joint venture ecomms business

Moët Hennessy has teamed up with Italian company Campari to launch a joint venture ecommerce business to sell premium wines and spirits across Europe.

The new business venture will see both companies invest in the pure-play digital retailer, which will be based on Campari’s existing ecommerce channel Tannico, which was launched by the Italian drinks producer. Tannico also owns a majority stake in the e-commerce platform Ventealapropriete.com, which sells premium wines and spirits in France. Together, the two platforms generated pro-forma aggregated sales of over €70 million in 2020.

Under the terms of the agreement, Campari is to transfer its stake in Tannico into the newly set up joint venture.  Under the terms of the agreement, Campari  is to sell half of the joint-venture’s equity capital to Moët Hennessy for 25.6 million euros ($30 million) in cash,  the company said.

The combined business will be headed up by Marco Magnocavallo, CEO of Tannico, who remains a key minority shareholder in the business, along with his management team.

Philippe Schaus, President & CEO, Moët Hennessy says “The partnership represented a significant step forward in the company’s global ecommerce development strategy.”

“While e-commerce was already a growing channel for wines and spirits, the global pandemic has triggered a significant acceleration,” he noted.

Bob Kunze-Concewitz, CEO of Campari Group says “It would allow Tannico to grow and further strengthen its footprint and expertise in the online retailing of spirits & wines.”

Magnocavallo agreed, saying that with the backing of the two companies, the new business would have the “firepower” to consolidate the fragmented European e-commerce sector and “offer a qualitative, sizeable and integrated route to market option catering to the needs of all its wines and spirits suppliers”.

 

The World’s 50 Best Bars returns LIVE December 2021!

William Reed Business Media has just announced that The World’s 50 Best Bars, sponsored by Perrier, will be unveiled as part of a live awards ceremony on Tuesday, 7 December 2021, at London’s Roundhouse.

Returning to an in-person event after a virtual event in 2020, The World’s 50 Best Bars 2021 will recognize and celebrate the resilience and achievements of the sector in the last year and a half.

The 2021 ranking will be unveiled in a ceremony that will form part of a two-day event program, and the list will be based on members of The World’s 50 Best Bars Academy’s bar experiences across a voting period between March 2020 to September 2021.

In 2020, 50 Best made several changes to its Academy, which now includes more than 540 anonymous industry experts and is 50/50 gender balanced. There are 23 Academy Chairs across 23 geographic regions, and the voting process and results are independently adjudicated by Deloitte to ensure authenticity. The 2021 voting requirements have been amended to reflect the travel restrictions imposed by the pandemic.

Mark Sansom, content editor for The World’s 50 Best Bars, says: “We are thrilled that The World’s 50 Best Bars ceremony is returning to London this year for an in-person event, allowing the bar community to reunite once again after being starved of vital international face-to-face interaction. Championing great bars is more important than ever before and we hope this event and list inspires people around the world to return to their beloved bars, discover new favorites and seek out fresh adventures.”

There will also be three special award announcements in the weeks running up to the ceremony:

  • 18th November – Michter’s Art of Hospitality. This award is voted for by all members of The World’s 50 Best Bars Academy, who are asked to name the bar where they received the single best hospitality experience during the voting period;
  • 25th November – Altos Bartenders’ Bartender. This award is voted for by the bartenders behind those bars on this year’s list, who are asked to name one peer who has done more to further the craft of bartending than any other, with reference to their work throughout the pandemic; and
  • 2nd December – The extended 51-100 list. Five days before the virtual awards ceremony, 50 Best will reveal those bars ranked between 51st and 100th in the world on its website and social media channels.

A new award has also been announced for 2021: the Siete Misterios Best Cocktail Menu, which is designed to reward innovation, design, drinks craft and idea communication. The award is open to all bars across the globe and will involve the submission of a current menu and supporting materials. Details on how to enter will be announced on The World’s 50 Best Bars website and social channels in the coming weeks.

For further details:  https://www.worlds50bestbars.com/

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Wine-Based Cocktails Drive Interest, As Wine Looks To Expand Its Audience

As the summer-selling season began in earnest and the demand for pre-packaged drinks continues to trend up, leading wine marketers have been busy maneuvering amidst a tricky economic landscape—trying to bridge the gap between the general market and craft cocktail enthusiasts. Buoyed by last year’s off-premise surge, a slew of wine-based ready-to-drink cocktails have thrived, even though they’re still dwarfed by much bigger malt-based counterparts—especially in the hard seltzer and iced tea arenas. Spirits-based RTDs have also had a big headstart and offer stiff competition for shelf space. Most wine industry players haven’t yet fully participated in the wine-based cocktail category, but that could soon change.

The biggest label in the category is Patco Brands’ Rancho La Gloria, a line of wine-based RTD Margaritas at 13.9% abv. Launched in 2011, it skyrocketed to 1.3 million 9-liter cases last year—up more than 200% from 2019—according to Impact Databank. Gluten-free and made with 100% Blue Weber agave wine, Rancho La Gloria is also sold in canned and popsicle packaging formats, aside from the traditional 750-ml. bottle. Southern Champion’s Buzzballz Chillers is a wine-based offshoot from its larger spirits-based cousin, BuzzBallz. Featuring a lineup of flavors such as Horchata, Lotta Colada, and Hazelnut Latte, Buzzballz Chillers debuted in 2019 and depleted 375,000 cases last year.

The biggest industry player investing in the wine-based cocktail arena is E.&J. Gallo, with its launch of Barefoot Hard Seltzer—which depleted over half-a-million cases in 2020, according to Impact Databank. The line includes Pineapple & Passion Fruit, Cherry & Cranberry, Peach & Nectarine, and Strawberry & Guava flavors that are at 4% abv and retail at $8 a 4-pack and $20 for a variety 12-pack. Aside from seltzer, Gallo also previously introduced Barefoot Spritzer in the canned RTD category—retailing at $3 a 250-ml. can or $9 a four-pack, the spritzer range has an abv of 5.5% and comes in Moscato, Rosé, Summer Red, Crisp White, Red Sangria and Pinot Grigio expressions.

Wine-based cocktails more than doubled in size last year to over 5 million cases overall—according to Impact Databank—and in a space of less than 10 years have already begun to outsell the entire dessert/fortified wine and vermouth/aperitif segments combined. Wine RTDs continue to do well in 2021 as off-premise volumes surged 72% in the half-year ending May 22 in Nielsen channels.

Retail dollars grew even faster, soaring 86% to $161.3 million the past 26 weeks, as higher-priced cocktails profited from drinkers trading up from flavored malt beverages. And although wine-based RTDs have undoubtedly benefited from the off-premise boom during the pandemic, further investment from other major players is expected to keep the category on the rise even after the economy fully recovers.

Leading Wine-Based RTDs In The U.S.
(thousands of 9-liter case depletions)
Brand Company 2019 2020 Percent
Change
1
Rancho La Gloria Patco Brands 427 1,300 204.5%
Barefoot Seltzer E.&J. Gallo Winery 525 +
BuzzBallz Chillers Southern Champion 233 414 77.3%
Beatbox Future Proof Brands 100 198 98.5%
Uptown Southern Champion 8 142 +
Flybird Don Sebastiani & Sons 1 107 +
Total Top Five2 769 2,685 249.2%
1 Based on unrounded data.
Source: IMPACT DATABANK © 2021

Sources:
Shanken News
Impact DataBank

#wine #winenews #wineeconomics #instawine #winebasedcocktails #winebased #winecocktail #cocktails #summer #summervibes #summer2021 #summercocktails#winetrends #rtd #cocktailgram #winegram

Global alcohol consumption will bounce back to pre-Covid levels by 2023

Global alcohol consumption will return to pre-Covid levels by 2023, according to recent IWSR data, with the market already showing signs of recovery.

Projected to grow by 2.9% in volume by the end of 2021, the research forecasts that total alcohol consumption will reach pre-Covid levels within two years and will continue to increase steadily until 2025.

Total alcohol volume decreased by 6.2% globally during 2020, affected by lockdowns and other restrictions.   Total wine and beer volumes are both forecast to be down about -9% in 2020 and are unlikely to regain volumes for several years.   However, within the wine sector, sparkling wine volume consumption is anticipated to recover to 2019 levels by 2023, along with the rest of the alcohol market. Premium-and-above Prosecco is expected to be least impacted by Covid, and premium-and-above still wine forecast to recover lost volumes by 2022.

This growth will be boosted by several factors including the growth of ecommerce which is up 45% from 2019; to reach US $29 bn in 2020, and RTD’s, the industry quickly adapting in key markets and the increasing sophistication of the at home occasion in many markets.

“In many global markets Covid-19 accelerated the impact and growth of key industry drivers, such as the development of ecommerce, premiumization, the rise of the home premise, moderation and the need for convenience in product formats,” said the IWSR’s CEO Mark Meek.

“These are the trends that will also underpin the industry’s resilience as it pivots to meet consumers where they are in the years to come. Additionally, across many markets, some segments of the population now have significantly more disposable income than they did in 2019, some of which will be spent on beverage alcohol products.”

Another trend set to give alcohol a leg up is product premiumization, according to the IWSR, with premium-and-above wine and spirits forecast to increase by 25.6% in total volume between 2020-2025 compared to 0.8% volume growth over the same period for brands in lower price tiers.