Breweries from pole to pole are finding new ways to be creative this year –Colorado’s Beckenridge Brewery has decided to take things one step further to provide a few lucky locals the opportunity to receive their beer by reindeer.
Taking home delivery to the next level this holiday season, the Anheuser-Busch owned brewery is giving 10 Colorado residents the opportunity to receive a mini keg of Christmas Ale right to their front door pulled by Santa’s special helpers. Teaming up with the nearby Moon Deer Ranch, the two soon-to-be iconic companies decided that reindeer could have a huge impact on people’s morale, so what better time than now to put them to work?
The contest, which can be entered by visiting their website: https://www.breckbrew.com/ReinderDeliverySweepstakes
And runs until December 2 with deliveries to the winners in the Denver and Cascade areas taking place on December 5 and December 6, respectively.
In addition to your “reinbeer” delivery—which is at no charge, btw—winners will receive a Christmas Ale t-shirt, Christmas beanie, and a 12-pack of Christmas Ale. You will also receive the bragging rights that come along with having a reindeer pull up to your front door. What better way to end 2020!!
Belgium’s Abbey of Notre-Dame de Saint-Remy, also known as Brasserie Rochefort, or Rochefort Brewery, has been brewing Trappist ales since 1797. For the first time in more than half a century, the historic brewery is releasing a new beer.
Monks at the abbey started producing a blonde Trappist in 1920 but discontinued production after just three years. One hundred years on, that recipe is being revived in Rochefort’s new “Triple Extra.”
“We had been considering making a new blonde beer for a long time, but now the time was right,” the brewery states.
François Mathy, production manager at Rochefort, said the new 8.1-percent ABV blonde beer was inspired by the monk’s original recipe, but “adapted to modern times.”
Those hoping to get their hands on the blonde Trappist may have to wait sometime. As of publishing, it’s unclear where Triple Extra will be sold and how much has been made. Thankfully, it seems like this one is set to stick around for more than three years.
“We have made the first brew and are surprised by the quality of the beer, which is close to the optimum,” Mathy told local Belgian news. “But we will remain attentive to consumers and make possible adjustments in order to further improve it.”
This made my day!
Samuel Smith’s, Yorkshire’s oldest brewery, has set up a Shire horse home-delivery service for the residents of Tadcaster, north Yorkshire.
The service, which was announced this week via their social channels will provide locals with cases of beer, cider, wine, snacks and “potatoes” to customer’s doors while pubs are closed.
The horses are already long-standing employees and are usually brought in to help the brewery team deliver casks in and around Tadcaster, where Samuel Smith’s stables are located.
Simon Crook, stable manager at the brewery, said: “We’re making people’s lives a bit happier, more smilier. The children are absolutely loving it because they’ve got nothing to do now. They come out when they hear us, they’re waving but keeping their distance.”
Customers are being asked to keep two meters away from the cart during delivery, in accordance with the government’s lockdown guidelines.
Samuel Smith’s initiative has already brightened up life in Tadcaster. One customer, who received a delivery last week, said her two children “absolutely loved the horses delivering to us, especially as we see the horses on our walk to school most days but due to the lock-down we haven’t seen them for a while.
The family-run brewery, which was founded in Tadcaster in 1758, set up the traditional-style delivery service 15 years ago, and according to their website everything in the yard “is done quietly because that’s the way the horses like it”.
The Alcohol and Gaming Commission of Ontario (AGCO) has announced a number of temporary measures to support local businesses in Ontario that have been significantly impacted by the spread of COVID-19.
Effective immediately, licensed restaurants and bars in Ontario will be allowed to sell alcohol with food takeout and delivery orders between the hours of 9:00 am and 11:00 pm. All active liquor licensees may immediately begin offering this service if they choose and there is no application process or fee required. Liquor may be sold for takeout or delivery through a third party, such as a food delivery service or ordering platform, provided they are acting on behalf of the licensee.
Additionally, the AGCO is temporarily allowing authorized grocery stores and liquor manufacturer retail stores to begin selling alcohol as of 7:00 am in order to support early shopping programs for vulnerable people and to provide greater flexibility to retail stores. The temporary extension of hours also provides greater flexibility for all alcohol retail stores to choose their hours of sale to meet public health objectives. Consumers are encouraged to confirm operating hours with retailers.
The AGCO is also extending by three months the term of all active liquor, gaming and cannabis licences, authorizations and registrations during this extraordinary situation. In all cases, licensees do not need to do anything. Existing licences will simply remain in effect for the extended period, at no additional cost.
“Everyone at the AGCO is concerned for the individuals, families, businesses and communities affected by this virus. We are working closely with the Government of Ontario to find ways of supporting Ontarians and the sectors we regulate during these challenging times” states Jean Major, Registrar and CEO, AGCO.
Labatt Breweries of Canada is once again mobilizing its Canadian Disaster Relief Program and for the first time, is in the process of shifting production from beer to hand sanitizer across the country in support of the national effort to combat the spread of COVID-19. Initial production will result in 50,000 bottles of hand sanitizer that will be donated to support Food Banks Canada, front line workers and partners in the restaurant and bar industry who are playing a critical role in serving take-out meals in a time of need.
Following the guidelines established by the World Health Organization (WHO), select Canadian facilities will commence the production of hand sanitizer effective immediately. This includes Labatt Breweries facilities in London, Ont., Edmonton, Alta., and Montreal, Que., Goodridge & Williams in Vancouver, B.C. and Mill Street Beer Hall in Toronto, Ont.
“This is a national crisis like we haven’t seen in our lifetimes and we feel an obligation to do everything we can to help through our Disaster Relief Program,” said Charlie Angelakos, Vice President, Legal and Corporate Affairs, Labatt Breweries of Canada. “Our goal is to get this much-needed sanitizer into the hands of those who need it most, especially individuals on the front lines serving their communities as we all pull together.”
Donations of the hand sanitizer will be determined on a local basis where Labatt Breweries of Canada facilities are located from coast-to-coast and arrangements for safe delivery will be made.
“It’s times like these when organizations like ours need more support than ever – to assist the devoted food bankers on the ground helping those vulnerable people in our communities. We’re so grateful that Labatt is providing us with much-needed hand sanitizer,” says Chris Hatch, CEO, Food Banks Canada. “It’s great to see a Canadian company step up and do their part in helping the community and I’m sure Labatt’s efforts will have a major impact during this difficult time.”