The World’s Most Popular (Googled) Beer

New research data from Maxima Kitchen Equipment has just revealed the most popular beer in the world according to Google.

Corona beer topped the list, with the brew being the most searched beer in 62 out of 188 countries. Heineken came in second place in the world’s most popular beer rankings, as the most Googled beer in 20 countries.

Searches for Corona beer top the rankings in countries including the US, where it receives an average of 42,000 searches every month, Germany, which Googles the beer around 22,000 per month, as well as the UK, Japan and Australia.

Corona, which placed 63rd on the Forbes World’s Most Valuable Brands 2020, is also the most searched beer in the country of its origin, Mexico, where it receives around 30,000 searches each month.

Second-placed Heineken is the most searched beer in 20 countries, including Brazil, where it receives 73,000 searches each month, Russia and Egypt.

Beer accounted for some 45% of all alcoholic beverage sales in the US in 2019, which gave it the biggest share of alcohol sales in the country.

A spokesperson for Maxima Kitchen Equipment said of the research: “Beer is one of the world’s favourite drinks, and it’s fascinating to see which brands are attracting the most Google searches around the world. The brands at the top of the list will hope they can convert those searches into sales.”

Beer production worldwide is 1.91 billion hectolitres – the equivalent of 76,000 Olympic swimming pools.

#beer #beerlovers #beerresearch #beerstats #Coronabeer #Corona #Monday #mondayvibes #beernews #craftbeer #ipa #stout #drink #beerstagram #instabeer  #beersofinstagram #beertime #cocktails #Heineken

Liberty Games launches limited-edition perfume ‘Eau de Pub’  

Liberty Games has just launched a new signature perfume intended to transport us all back to fond memories of our favourite pubs.

Closing of pubs has been well-documented throughout the pandemic, and one manufacturer has decided to tap into our nostalgia and desire to get back to our local pub with a new perfume.

The scents of ‘Eau de Pub’ are described:

“Included in the perfume are obvious scents of woody cedarwood, surrounding you in strong wood smells of spilt beer on the wooden bar top. This is accompanied by a sense of warmth from the Amber notes, reminding you of a roaring open fire, as you walk in through the doors of a packed full pub.

“Tobacco notes have been included to set the scene of the smokers who have just come in from having a cigarette outside and leather smells were included to remind you of the big leather sofas and bar stools.

“The various craft gins being consumed can be smelt through a slightly sweet smell from the added vanilla and notes of Patchouli bring a more musky, spicy and sweet mix bringing back the memories of the variety of craft beers on offer.”

“This sweet smell also reminds you of the sweet sticky floors and carpets near the bar and there have been undertones of citrus added to bring back the antibacterial smell from tables that have just been cleaned and the toilets in the distance.”

So, if you want a perfume that’s going to leave in a deep reverie about a pint in the local with friends and family, Eau de Pub might be for you!

Stuart Kerr, Technical Director at Liberty Games states:

”Everyone is missing being in the pub with their friends or family, and getting back into that pub atmosphere is something Brits are really looking forward to when restrictions are lifted. But until then, we wanted to bring the pub to you, by creating this exclusive pub themed fragrance that will

Register to win a bottle of the limited-edition perfume https://www.libertygames.co.uk/store/pool_tables/features/eau-de-pub-toilette/

#sunday #sundayfunday #sundayvibes #sundaymood #pubs #pubsofinstagram #pubsoflondon #pubsmatter #pubsofIreland #pubstory #pubsoftheworld

 

 

Colorado’s “Beckenridge Brewery” will be delivering beer by Reindeer this holiday season to 10 lucky winners

Breweries from pole to pole are finding new ways to be creative this year –Colorado’s Beckenridge Brewery has decided to take things one step further to provide a few lucky locals the opportunity to receive their beer by reindeer.

Taking home delivery to the next level this holiday season, the Anheuser-Busch owned brewery is giving 10 Colorado residents the opportunity to receive a mini keg of Christmas Ale right to their front door pulled by Santa’s special helpers. Teaming up with the nearby Moon Deer Ranch, the two soon-to-be iconic companies decided that reindeer could have a huge impact on people’s morale, so what better time than now to put them to work?

The contest, which can be entered by visiting their website: https://www.breckbrew.com/ReinderDeliverySweepstakes

And runs until December 2 with deliveries to the winners in the Denver and Cascade areas taking place on December 5 and December 6, respectively.

In addition to your “reinbeer” delivery—which is at no charge, btw—winners will receive a Christmas Ale t-shirt, Christmas beanie, and a 12-pack of Christmas Ale. You will also receive the bragging rights that come along with having a reindeer pull up to your front door. What better way to end 2020!!

 

 

 

Rochefort Trappist Brewery Resurrects It’s 100-Year-Old Beer Recipe

Belgium’s Abbey of Notre-Dame de Saint-Remy, also known as Brasserie Rochefort, or Rochefort Brewery, has been brewing Trappist ales since 1797. For the first time in more than half a century, the historic brewery is releasing a new beer.

Monks at the abbey started producing a blonde Trappist in 1920 but discontinued production after just three years. One hundred years on, that recipe is being revived in Rochefort’s new “Triple Extra.”

“We had been considering making a new blonde beer for a long time, but now the time was right,” the brewery states.

François Mathy, production manager at Rochefort, said the new 8.1-percent ABV blonde beer was inspired by the monk’s original recipe, but “adapted to modern times.”

Those hoping to get their hands on the blonde Trappist may have to wait sometime. As of publishing, it’s unclear where Triple Extra will be sold and how much has been made. Thankfully, it seems like this one is set to stick around for more than three years.

“We have made the first brew and are surprised by the quality of the beer, which is close to the optimum,” Mathy told local Belgian news. “But we will remain attentive to consumers and make possible adjustments in order to further improve it.”

UK Brewery Samuel Smith Delivers Beer by Shire Horse During Lockdown to Boost Morale

This made my day!

Samuel Smith’s, Yorkshire’s oldest brewery, has set up a Shire horse home-delivery service for the residents of Tadcaster, north Yorkshire.

The service, which was announced this week via their social channels will provide locals with cases of beer, cider, wine, snacks and “potatoes” to customer’s doors while pubs are closed.

The horses are already long-standing employees and are usually brought in to help the brewery team deliver casks in and around Tadcaster, where Samuel Smith’s stables are located.

Simon Crook, stable manager at the brewery, said: “We’re making people’s lives a bit happier, more smilier. The children are absolutely loving it because they’ve got nothing to do now. They come out when they hear us, they’re waving but keeping their distance.”

Customers are being asked to keep two meters away from the cart during delivery, in accordance with the government’s lockdown guidelines.

Samuel Smith’s initiative has already brightened up life in Tadcaster. One customer, who received a delivery last week, said her two children “absolutely loved the horses delivering to us, especially as we see the horses on our walk to school most days but due to the lock-down we haven’t seen them for a while.

The family-run brewery, which was founded in Tadcaster in 1758, set up the traditional-style delivery service 15 years ago, and according to their website everything in the yard “is done quietly because that’s the way the horses like it”.

https://www.samuelsmithsbrewery.co.uk/