Articles Archives

The World’s Most Popular (Googled) Beer

New research data from Maxima Kitchen Equipment has just revealed the most popular beer in the world according to Google.

Corona beer topped the list, with the brew being the most searched beer in 62 out of 188 countries. Heineken came in second place in the world’s most popular beer rankings, as the most Googled beer in 20 countries.

Searches for Corona beer top the rankings in countries including the US, where it receives an average of 42,000 searches every month, Germany, which Googles the beer around 22,000 per month, as well as the UK, Japan and Australia.

Corona, which placed 63rd on the Forbes World’s Most Valuable Brands 2020, is also the most searched beer in the country of its origin, Mexico, where it receives around 30,000 searches each month.

Second-placed Heineken is the most searched beer in 20 countries, including Brazil, where it receives 73,000 searches each month, Russia and Egypt.

Beer accounted for some 45% of all alcoholic beverage sales in the US in 2019, which gave it the biggest share of alcohol sales in the country.

A spokesperson for Maxima Kitchen Equipment said of the research: “Beer is one of the world’s favourite drinks, and it’s fascinating to see which brands are attracting the most Google searches around the world. The brands at the top of the list will hope they can convert those searches into sales.”

Beer production worldwide is 1.91 billion hectolitres – the equivalent of 76,000 Olympic swimming pools.

#beer #beerlovers #beerresearch #beerstats #Coronabeer #Corona #Monday #mondayvibes #beernews #craftbeer #ipa #stout #drink #beerstagram #instabeer #beersofinstagram #beertime #cocktails #Heineken

Virgin Atlantic Airline Launches “Social Drinking Booth”

Virgin Atlantic has launched a social drinking space ‘The Booth’ on its latest A350 aircraft.

“The Booth’ will be “a cosy corner, providing comfy lounge style seating”. It will also feature two 27” touch screen monitors, and two Bluetooth audio jacks.

“We’re famous for our on-board social spaces and the introduction of The Booth elevates the customer proposition for our leisure travellers to new heights,” said Corneel Koster, Virgin Atlantic’s chief customer and operations officer.

“I’m delighted that we’ve curated The Booth specifically for our customers jetting off on holiday to our sunny destinations, such as Orlando, offering a truly stylish start to their trips,” Koster has added.

According to Virgin Atlantic, ‘The Booth’ has been “designed with beautiful, tactile finishes, including Scottish leather seats and a pressed wool effect table. It’s a luxurious spot just for two, to enjoy anything from a wine tasting experience, to a romantic dinner, a nightcap, or just a change of scene.”

People travelling between Heathrow and Orlando will be the first to experience ‘The Booth’ as a social drinking space with the first flight currently scheduled for December 2021.

#travelling #airlines #thebooth #socialdrinkingbooth #wine #winelovers #winetasting #wineandfoodpairing #spirits #spiritslover #planes #instatravelling #instaplane #travel #travelgram #cocktails #virginatlantic #avgeek

Whisky Sales Boosted by ‘Perceived Health Benefits’

Scotch whisky and Irish whiskey sales are set to soar, driven by “health benefits” perceived by consumers, a new study has claimed.

“Perceived health benefits of whiskey have made it a preferred drink among those aiming at weight management. Whiskey has no fat and minimum sodium content, which have made it a preferred alcohol for consumption among people with weight issues or obesity,” according to a whisky market study by Fact.MR.

“Prevalence of obesity across developed nations including the US, Canada, and the UK is high. This also has led to increased consumption of whiskey which contains no fat,” stated the report, predicting that “the demand for whiskey is set to rise at a consistent CAGR of 6% during the assessment period of 2021 and 2031,” and “the market will top the valuation of US$60Bn by 2021-end”.

As per the survey: “Revenues of Irish whiskey and single malt Scotch will grow at 19% and 13.5%, topping a valuation of US$664 million and US$732 million, respectively.”

Worldwide obesity has nearly tripled since 1975, according to the World Health Organisation (WHO). In recent research from Our World In Data, obesity was recorded by country and highlighted that “in most high-income countries, around two-thirds of adults are overweight or obese. In the US, 70% are. At the lowest end of the scale, across South Asia and Sub-Saharan Africa around 1-in-5 adults have a BMI greater than 25”.

Website:
https://www.factmr.com/

#scotland #scotch #whiskytasting #drams #weedrams #whiskylover #whiskylife #dramgram #wateroflife #ireland #instawhisky #scotchwhisky #Irishwhiskey #whiskeylover #singlemalt #singlemaltwhisky

Italian Grape Prices Are Now Listed Online

The Unione Italiano Vini (UIV), in collaboration with the Association of Wine Commissaries (MEd.&A.), has set up an online service showing trends in grape pricing. Just in time for the harvest season, the Osservatorio provides daily average quotations for 15 key grape varieties (in English and Italian).

This information is available via a free trial, but the paid subscription offers a much broader range of data including weekly prices for 450 varieties of wine and must, stretching back over a decade, as well as information on global trends.

Website:

https://www.osservatoriodelvino.it/uve/medea

#winetrade #wineharvest #wine #winelovers #wineries #italianwine #winetrends #winenews #italianwinelovers #instawine #italy #grapevarieties #wineeconomics #wineobservatory #italianwineries #winebusiness #winetech #winetechnology

Bourbon Women Association Launch Amber Circle Diversity & Inclusion Initiative

Furthering its educational mission, the Bourbon Women Association has announced its new Amber Circle Diversity & Inclusion Initiative.

This new scholarship program builds on the organization’s Amber Circle mentoring program that started in 2019. It strives to empower women and those from underrepresented communities in the bourbon and spirits industry.

“We are so fortunate to be able to work in an industry that is always embracing change, and opening the doors to others so they can join us is one of the core missions of the Bourbon Women Association,” says Bourbon Women President Maggie Kimberl. “I am thrilled to be able to use the power of this first-ever female whiskey consumer organization to support women in growing their careers.”

The Amber Circle initiatives aims to create programs that benefit a more diverse and inclusive membership within Bourbon Women, and throughout the spirits industry. The program’s mission recognizes the importance of representation from all facets of human experience, including BIPOC women LGBTQIA+ women, and women of different abilities, educational levels and backgrounds.

The inaugural Amber Circle Diversity & Inclusion group of a dozen women will receive training through the Stave & Thief program. Founded in 2014, Stave & Thief was the first bourbon certification program recognized by the bourbon industry, the organization says, and is designated by the Kentucky Distillers Association as its “Official Bourbon Education Course.” The training is by Louisville-based Moonshine University.

“Discovery happens when you push boundaries,” says Board Chair Heather Wibbels. “Amplifying the voices and experiences of the underrepresented in the bourbon community encourages the bourbon industry to reach out and invite more diversity in their outreach to consumers and their own companies. We’re reaching out to members of our community and the whiskey spirits industry to support this initiative to advocate change from the ground up.”

The initiative kicks off with a donation campaign to raise scholarship funds. Individual donations of $250 and corporate donations of $1,000 or more are encouraged, the organization says.

Donations in these amounts may be made through Bourbon Women’s website on the Amber Circle page. For larger donations, contact Maggie.kimberl@bourbonwomen.org.

The Bourbon Women Association is a registered nonprofit organization.

#womeninspirits #womensupportingwomen #womenleaders #bourbon #womeninbourbon #BourbonWomenAssociation #womeninbusiness