2021 Champagne Shipments are back to pre-Covid Levels

Champagne shipments for 2021 are expected to reach 305 million bottles, a total that takes the market not only back up to pre-Covid levels, but beyond them, reports Reuters last week.

The forecast comes on the back of surging post-pandemic Champagne demand in markets such as the US, UK, and Australia.

If last week’s projection comes to be true this will take Champagne close to its 2017 levels, and this means 2021 could represent a four-year high for the region – see figures below.

Champagne shipments (bottles) 1999- 2021 with totals:

2021: estimated 305m

2020: 245.0m

2019: 297.5m

2018: 301.9m

2017: 307.3m

2016: 306.1m

2015: 313m

2014: 307m

2013: 305m

2012: 309m

2011: 323m

2010: 319m

2009: 293m

2008: 322.5

2007: 338.7

2006: 321.8

2005: 307.7m

2004: 301.4

2003: 293.5

2002: 287.7

2001: 262.7m

2000: 253.2m

1999: 327.0m

 

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Italy Becomes ‘Dominant Force’ on the Fine Wine Market

According to Liv-ex, Italy has become a ‘dominant force’ on the fine wine market, with the country’s previously under-represented regions rising in importance on the secondary market.

Last year Italy’s sub-index increased 12.2%, and the increased trading of Italian wine on the secondary market trade has shown Italy becoming the third most traded category, according to a recent Liv-ex report. Italy enjoyed a record high market share at 16% in the year-to-date, behind Bordeaux (40.5%) and Burgundy (20.4%).

In recent years, there has been a significant expansion in the market of Italian fine wine, with the number of vintage wines on the secondary market having grown 2,566% between 2010 and 2021. There is no sign of this slowing either, as this year has seen it surpass the levels achieved for the whole of 2020, by 5.3%.

The Liv-ex report shows that demand for the critically acclaimed Super Tuscans has generated the majority of trade, offering steady returns and low volatility. However, as this demand has grown, more Italian brands have entered the secondary market, and there has been greater exposure of some of these ‘lesser’ known regions, such as Veneto, Abruzzo, Umbria, and others which have entered the market in the last two years.

“The increased diversity of Italian wines trading on the secondary market would not have been possible without Italy’s strengthened image as a competitive fine wine force on the international stage,” Liv-ex said.

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Dennis Doorakkers + Liz Palmer on IG Live discussing the RTD Market

Based in Holland Dennis Doorakkers is wine writer, a judge at various wine competitions in Europe and North America, an importer, and also an Ambassador for the International Canned Wine Competition [ICWC]. Dennis is a true believer in the viability and potential of canned wines in the marketplace.

He is also driven by millennial-minded-marketing and this is due to the fact that he is also a millennial and likes the new developments in the ‘traditional’ wine and adult beverage industry.

Dennis joined us yesterday on IGLive to discuss the RTD Market.  Liz Palmer asked Dennis a number of questions on the history or RTDs, trends, how it is evolving, top producing countries and other details.

We would like to say thank you to everyone who joined us yesterday, it was a very interesting and informative session. Special “Thank You” to Dennis Doorakkers @vi0vita for giving us a broader understanding of a huge market of Ready-to-Drink beverages. If you missed it, please feel free to watch it on @lizpalmer_ account.⠀

Also, we would like to say thank you to BarChef Project @barchef and Georgian Bay Spirit Co @georgianbayspiritco for providing us with their amazing RTDs which we are going to try on our next session.

We will be live on both Facebook and Instagram. During the next session together with Dennis Doorakkers, we are going to taste canned wines, canned/bottled cocktails, and hard seltzers, discuss and compare availabilities in different parts of the world and much more!

𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗱𝗮𝘁𝗲! 𝟮𝟲𝘁𝗵 𝗼𝗳 𝗢𝗰𝘁𝗼𝗯𝗲𝗿, 𝟮 𝗣𝗠 𝗘𝗦𝗧 / 𝟴 𝗣𝗠 𝗖𝗧 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗮𝗻𝗱 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 @lizpalmer_

𝗦𝘁𝗮𝘆 𝘁𝘂𝗻𝗲𝗱 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗵𝗲 𝗹𝗶𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝘂𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗮𝘀𝘁𝗶𝗻𝗴 𝗳𝗹𝗶𝗴𝗵𝘁.

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Discover the Fast-Growing RTD Market with Dennis Doorakkers [Oct 5 2 PM ET – IG Live @lizpalmer_]

Discover the fast-growing RTD market and its evolution with Dennis Doorakkers, an International Ambassador for the International Canned Wine Competition.

#Savethedate Tomorrow 2 PM ET / 8 PM CET — IG Live @lizpalmer_

Questions and topics being discussed:

  • What are RTD’s
  • Can you tell us something about the history of cans and how it got started?
  • What is the general size of the global market?
  • Can you give us some insights into the general growth of this market?
  • What kind of trends do you foresee?
  • Which countries have shown tremendous growth in this category?
  • RTD + Millennials – can you give us more insight on the marketing values?
  • Is all wine suitable for being canned?
  • What about premium canned wine – does it exist?
  • Why are Hard Seltzers extremely popular?
  • In your opinion can you name a few brands who does a great job at canned cocktails?
  • What are your own personal favorite RTD’s be it wine, cocktails or hard seltzer?

#wine #vino #vin #vihno #wein #wineenthusiast #finewine #wineblogger #drinklocal #wineworld #readytodrink #wineculture #rtd #cocktails #drinks #winetrends #winenews #winemarketing #instamarketing #hardseltzers #savethedate #winelovers #IGLive Instagramlive #dennisdoorakkers #LizPalmer

Mumm 2021 Harvest – Part lll – “Only the Best”

Mumm 2021 Harvest – Part lll – “Only the Best”

The region’s harvest officially started September 6th this year.  The Comité Champagne announced that as much as 60% of the yield was lost due to poor weather conditions where the grapes succumbed to botrytis and mildew.

The grapes are picked around 100 days after the vines have flowered and when they are the ripest. As required by The Comité Champagne, picking is exclusively by hand, vineyard parcel by vineyard parcel, bunch by bunch. Maison Mumm employs around 1,000 grape pickers for this three-week period.

Prior to picking, MaisonMumm sends a Collard machine down the rows.  This will do some partial trimming to make it easier for the grape pickers. Once the grapes are picked, they are placed in yellow bins. Laurent Frenet [Chef de Cave of Maison Mumm] strategy is not to keep the grapes too long before pressing – once the bins are full, they are rushed off to the press houses. Mumm has seven traditional presses ‘Coquard presses’, near its vineyards.

The grapes are sorted at the vineyard level and as per Georges Hermann de Mumm’s maxim “Only the best” bunches are picked.

#harvest21 #vineyards #vineyardslifecycle #vinecycles #champagne #winemakers #champagnelovers #france #champagne #mumm#mummchampagne #maisonmumm #verzenay #ghmumm#winelover #winetourism #wineexperience #vigneron#VineyardVisit #Reims #ChampagneRegion #vinelife #madeinfrance