European Commission sets out the continent’s first soil law

Amid intense opposition to proposed laws on nature restoration and curbs on pesticides, the European Commission put forward proposals [the continent’s first soil law] in Brussels last week to revive degraded soils. Research indicates that this could help absorb carbon from the atmosphere and ensure sustainable food production.

The new law would see Member States monitor the health of soils, fertilizer use and erosion, but stops short of country-level targets for improving soil quality. This drew criticism from the European agri-food industry, which called for more ambition to improve the “worrying” state of soils.

The EU estimates at least 61% of the bloc’s soil is unhealthy, driven by factors including degradation of peatlands and intensive fertilizer use.

EU environment commissioner, Virginijus Sinkevičius states:

“If our soils continue to degrade, the biggest risk is to our food security and farmers. Basically, their business model is wiped out,” he said. “I can hardly imagine how we could do agriculture without fertile soils. The worst effects of droughts and floods can be avoided with healthier soils.”

The new law would not have legally binding targets, although “We are opening the way to additional income opportunities for farmers and landowners through a voluntary certification scheme for soil health and strong synergies with carbon farming and payments for ecosystem services,” Sinkevičius states.

One Planet Business for Biodiversity (OP2B), the main representative of the European agri-food industry in Brussels, said the proposals did not go far enough. “The EU needs to go further to tackle the trend of deteriorating soil health in Europe,” said director Stefania Avanzini.

The European Commission is calling on Member States and the European Parliament to raise the ambition of the proposal. “We very much value the importance the commission gives to agriculture and its central role in the management of soil,” Avanzini said.

 

Demand for New Zealand Sauvignon Blanc causes strong export growth

Soaring demand for New Zealand Sauvignon Blanc allowed the country’s wine producers to increase exports by 25% in the past year.

Strong export value and increasing international demand will help support further export growth over the next 12 months, despite a challenging season and a smaller harvest than last year, reports New Zealand Winegrowers.

The total value of the New Zealand wine industry exports (year to May 2023) was $2.4 billion, up 25% on 2022.

“Reaching another new record level of wine exports into some of the world’s largest and most competitive markets is an outstanding achievement for New Zealand wine exporters, and testifies to the increasingly strong global demand for our wines,” says Philip Gregan, CEO of New Zealand Winegrowers.

“New Zealand wine, particularly Sauvignon Blanc, is going from strength to strength in the USA, as consumers appreciate the distinctive flavours, commitment to quality, and know it is a unique product that they can trust.”

This year’s vintage will help the industry to meet increasing international demand, and consumers can look forward to some exceptional 2023 New Zealand wines. Nationally, harvest was down 6% on the record level 2022 vintage

The largest export markets are the United States, the UK and Australia, which account for the bulk of sales.

I’m thrilled and honored to be selected as a Senior Judge for the 2023 Canadian Marketing Awards

I’m thrilled and honored to be selected as a Senior Judge for the 2023 CMA Awards and will be judging “Engagement” entries!

Looking forward to reviewing the best in #CanadianMarketing alongside leading marketing professionals in Canada. Submit your entries by July 21, 2023 https://thecma.awardsplatform.com/

Liz Palmer
Wine Journalist, Author, and Global Influencer

UNWTO Sets Spotlight on Tourism Investment in the Americas

UNWTO further strengthened its cooperation with the Development Bank of Latin America and the Caribbean as it brought together public and private sector leaders to advance investments in the tourism sector.

Against the backdrop of the meeting of its 68th Regional Commission for the Americas, June 30th, 2023 in Quito, Ecuador, UNWTO hosted the Seminar on Sustainable Investments to explore the main challenges and opportunities around this topic in the region, and here are some of the main points.

Tourism Investments: A defining priority

The latest data from UNWTO shows that tourism in the Americas is steadily recovering, with international arrivals reaching 86% of 2019 levels by the end of the first quarter of this year. Moreover, foreign direct investment (FDI) in the tourism sector, which had experienced a decline, is now showing signs of revitalization:

Registered projects investment projects rose by 185% between 2022 2021. These projects accounted for a total value of 192.6 billion USD, reflecting rising investor confidence in the region’s potential.

Additionally, in 2021, Foreign Direct Investment (FDI) surged to US$134 billion, a 56% year-on-year increase, reclaiming a substantial portion of the ground lost in 2020.  …continues at … https://www.unwto.org/news/unwto-puts-spotlight-on-tourism-investment-in-the-americas

 

CAMPANIA STORIES: AN UNFORGETTABLE EXPERIENCE DISCOVERING GREAT WINES AND DISTINCTIVE TERRITORIES – Filippo Magnani

The Campania region is well-known due to the stunning beauty of the Amalfi Coast, the authentic food of Naples, and the fascinating history of Pompeii. However, a deeper look beyond these treasures reveals a region rich in viticultural history, from the urban vineyards of Naples to the pristine nature and wild soul of Irpinia, one of the most fertile wine-growing regions in Italy.

The unique region of Irpinia was the backdrop to this year’s edition of Campania Stories.  This event must not be missed by international journalists and wine professionals each yearm who come to experience Campania’s newly released wines. Organized by the Miriade and Partners press agency and managed by Massimo Iannaccone, Diana Cataldo and Serena Valeriani, this is an integral part of their mission to promote the wines of Campania throughout the year. Their Campania stories can be followed at #campaniastories and #iobevocampano or by visiting their website www.campaniastories.com.

This year 90 wineries participated in Campania Stories 2023, which started with a wine tasting and gala dinner in the castle of Gesualdo, a charming town known as the home of several poets and the origin of the marble used to make the famed statues of the Royal Palace of Caserta. Gesualdo overlooks the valley of North Irpinia, with sweeping views that reach the dormant volcano Vulture in Basilicata and the plains of Puglia. In two days over 300 wines were sampled, both red and white, with a day of touring dedicated to visiting their producers. These visits were undoubtedly the most exciting part of the entire event.

Irpinia is home to Campania’s three DOCG’s, the internationally renowned Greco di Tufo, Fiano di Avellino and Taurasi with the key grape varieties being Greco and Fiano for the whites and Aglianico for the reds. The terroir here benefits from high-altitude hillsides and a diurnal shift in temperatures that helps ensure slow ripening and good levels of acidity in the grapes. Here you can find a mixture of volcanic, limestone, and clay soils. The vineyards are surrounded by forests and hazelnut orchards cultivated for generations.

The winemakers here let nature take control as much as possible. This is the case at the family winery Di Prisco, founded in 1994 just outside of Fontanarosa, renowned worldwide for its pink marble. The owner Michele Di Prisco works with just 15 hectares of vines. My favourite wine of the tour is the 2003 Taurasi; the 2003 vintage was a scorching and dry year that is now showing its best. The dark, deep, impenetrable colour was illuminated with orange reflections. On the nose, it showed jammy notes – blackberry jam – some tomato sauce notes and slightly bloody. On the mouth it was impressive with notes of molasses and dark fruit, earthy but with live grippy tannins.

Another important area showcased on these winery visits was the Sannio district, a hidden gem in Campania. This historical place has been cultivating the white grape Falanghina for over 2000 years. Roman buildings stand next to modern ones. The landscape is breathtaking, covered in vineyards, olive groves, steep slopes, and rivers, dominated by the imposing Taburno mountain. Formerly known as an area for bulk white wine production, Sannio producers along with the Consortium Sannio DOP have worked hard over the last decade to develop high-quality wines with complexity, many of which are suitable for aging.

A perfect example is Fattoria La Rivolta in Torrecuso. A century-old winery was founded from a family tradition of farming when the grandson and then pharmacist, Paolo Cotroneo, decided to plant vineyards in the late 90’s. With the help of his sisters Giovanna and Gabriella and their cousin Giancarlo they have built an estate that is now 60 hectares, with 30 hectares of vineyards located in Sannio and mainly on the hill of Taburno. The exposure and richness of soil is its defining characteristics. This is also the origin of their flagship wine, Falanghina Sannio DOP, Sottozona Taburno, a wine with green hues and a lot of personality. Nectarine, stone fruit flavours, a touch of floral notes, such as acacia on the nose, while in the mouth it shows a light salty taste and vibrant citrusy notes that dissipate with an almondy finish. This a clear example of the finest quality of local wines from Sannio.

I look forward to attending next year’s Campania Stories which has just been announced will be held in Sannio itself!