Cameron Diaz Launches a “Clean” Wine Brand with close friend Katherine Power

Cameron Diaz is stepping into the organic wine business. The American actress launched “Avaline” a new wine brand on Thursday with her close friend, entrepreneur Katherine Power. Avaline features two wines, white and rosé, which are organic, vegan, and free of additives.

Made with organic grapes grown in Penedès in northern Spain, the white is a blend of Macabeo, Malvasia and Xarel·lo, which are best known for being used in the production of Cava. Crisp, dry and delicate, it is said to offer refreshing aromas of citrus and stone fruit.

Avaline Rosé meanwhile, is a Vin de France made in Provence from organically farmed Cinsault, Grenache, Cabernet Sauvignon, Syrah and Caladoc. Light and refreshing, it boasts notes of melon, raspberries and citrus zest.

“I enjoyed wine for many-a-year and never questioned it. Not once. I actually figured it was the most responsible alcohol choice because it was made with fermented grapes,” Diaz shared in a press release. “But I had no idea of the process. One of the first conversations Katherine and I had about making a cleaner wine was ‘what are we going to add to it?’ We soon learned it wasn’t what you added, it’s what you didn’t add.”

“We learned most wine is not made with organic grapes and that it can be manipulated with over 70 additives. This completely changed the way we thought about it,” Power explained. “When we started asking for clean or organic wines in grocery stores, hotels and restaurants, all we got were eye-rolls.”

The pair was first inspired to pursue winemaking in April 2018, and just over two years later they perfected their two offerings. Avaline white is a dry, crisp wine from Spain that “pairs perfectly with fresh-cut flowers and your favorite meal.” Avaline rosé comes from France and features notes of melon and citrus zest.

With the launch of the brand Diaz and Power are seeking to bring more transparency to the wine industry by being open about what goes into their wines.

Both wines have an RRP of US $24 and are available to purchase at Wine.com and select retailers in 43 US states.

 

Leave a Reply

Your email address will not be published. Required fields are marked *