Ascot Launches Wine Club

Royal Ascot 2020 was canceled in April due to the ongoing coronavirus crisis. The racecourse’s flagship five-day event will not be open to the public, but organizers still hope to draw in fans by broadcasting the popular outing behind closed doors. Racegoers will still be able to enjoy the racing action, take part in themed activities and dress up at home to bring Royal Ascot to life.

As an event which truly showcases the very best in food and drink, Ascot has launched the ‘Ascot Wine Club’ in association with its wine and champagne suppliers Hallgarten & Novum Wines and Moët & Chandon.

Three cases of wine are available, each named after former Gold Cup Champions – The Yeats Case, The Sagaro Case and The Fame and Glory Case – featuring wines from across Hallgarten Wines’ award-winning portfolio and Moët & Chandon’s flagship cuvées. Customers will also be able to create their own mixed cases with wines at a special Ascot Wine Club price.

10% of all wine sales through their website will be donated to Ascot Racecourse Supports Charitable Fund.

Juliet Slot, chief commercial officer at Ascot Racecourse, said: “As we plan for Royal Ascot 2020 behind closed doors, we wanted to offer a delivery service of some of our best-loved Royal Ascot wines while supporting the Ascot Racecourse Supports Charitable Fund. Combined with expert pairing advice, we hope The Ascot Wine Club will help bring the Royal Ascot experience to life, wherever you are watching the action from in this unprecedented year.”

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