The Andrews Vineyards recently announced that they will accept cryptocurrency for the newly release wine “Trothe.”
The wines are available for presale to members only, who received the added benefit of purchasing their allocation of three-packs of this limited wine with Bitcoin (BTC) or Ethereum (ETH).
Proprietor and fourth-generation farmer Jeff Andrews has personal experience using the alternative form of payment, and has identified leaders in the space that will contribute to the elevated customer experience that he has designed for “Trothe” members.
“I’ve been intrigued by cryptocurrency for years and identifying currencies like Bitcoin and Ethereum as having real value in their relatively short lifespans is both fascinating and exciting,” says Andrews. “Accepting cryptocurrency is one way to innovate and explore the opportunities of de-centralized blockchain technology.”
Innovation is a core principle at Andrews Family Vineyards, which carries through in the vineyard, the winery, and in business practices.
“We take uncompromising care in every detail in the production of Trothe, continually challenging the status quo for what is possible in crafting the highest quality wines,” says winemaker Ray McKee. “It should be no different with our approach in getting the final product to fine wine consumers and collectors.”
With just five barrels produced, the inaugural vintage of the Trothe Cabernet Sauvignon will be available for purchase in three-packs by allocation only.
To secure an allocation, visit trothe.com and join the Member List to receive further information.
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