New Report: What percentage of Americans drink alcohol?

Here is the short answer…

The percentage of US adults [18 years and older] who drink alcohol averaged 63% over the last two years, whereas 36% described themselves as “total abstainers.” The drinking rate ticks up to 65% when narrowed to adults of legal drinking age, which is 21 and older nationwide.

Since 1939, Gallup has asked Americans whether they “have occasion to use alcoholic beverages such as liquor, wine or beer” or if they are “a total abstainer.” Across the trend, the percentage saying they drink has dipped as low as 55% (in 1958) and risen as high as 71% (in the 1970s). However, in recent decades, the U.S. drinking rate has consistently registered near the long-term average of 63%.

Drinking Varies Most by Financial Means

The drinking rate among U.S. adults differs more by household income than by any other standard demographic characteristic. According to the 2021-2022 data, 80% of adults aged 18 and older living in households earning $100,000 or more say they drink, far exceeding the 49% of those earning less than $40,000. The rate among middle-income earners falls about halfway between, at 63%.

Relatedly, drinking also differs by education, with college graduates (76%) and postgraduates (75%) the most likely to report they drink. This is followed by nearly two-thirds of those with some college education (65%) and about half of those who haven’t attended college (51%).

Religiosity Also a Factor in Likelihood That People Drink

Whether people drink also varies significantly by their religiosity. Adults who attend their church or other place of worship weekly (50%) are less likely than less-frequent attenders (63%) and nonadherents (69%) to say they drink.

By contrast, religious denomination is not a strong factor in use of alcohol. Protestants are the least-likely major religious category in the U.S. to say they ever drink alcohol. However, the 60% of Protestants who in 2021-2022 reported they drink is only modestly lower than the 68% among U.S. Catholics and 67% among those with no religious affiliation.

Men, Younger and White Adults More Likely to Drink Than Their Counterparts

In contrast to the wide variations seen by income and religiosity, alcohol consumption varies only slightly by gender, with 66% of men versus 61% of women saying they ever have occasion to drink.

Drinking is more common among younger than older adults, but this is evident only when the analysis is limited to those of legal drinking age. Whereas 60% of adults aged 18 to 29 say they drink, the rate is 71% among those aged 21 to 29. That matches the percentage of 30- to 49-year-olds who drink (70%), while it exceeds the rate among those 50 to 64 (64%) and 65 and older (54%).

Among the nation’s largest racial and ethnic groups, White adults aged 18 and older (68%) are more likely than Hispanic adults (59%) or Black adults (50%) to report they drink. A review of Gallup’s longer-term data confirm that White adults have been consistently more likely than Hispanic and Black adults to drink, while the rate among the last two groups has been statistically similar.

How Much Do Drinkers Consume?

Overall, U.S. drinkers reported consuming a modest amount of alcohol in 2022, averaging four drinks per week for all drinkers. The figure rises to six drinks per week on average for those who appear to be regular drinkers, defined as those who had at least one drink in the past week.

More specifically, when asked how many alcoholic drinks of any kind they had in the past seven days, a third of drinkers (34%) in 2022 said they had had none. About half (53%) said they had between one and seven drinks, while 12% reported consuming eight or more drinks, thus averaging more than one per day.

What Is Americans’ Drink of Choice?

For many years, beer was the strong favorite of U.S. drinkers, mentioned by close to half as the alcoholic beverage they most often drink. It still leads, but by a thinner, four-percentage-point margin over wine, 35% to 31%, according to the 2022 survey. Meanwhile, 30% favor liquor — a new high — and 3% have no preference.

Source:  Gallup

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London-based Portman Group calls on government for “Low & No Alcohol Consultation”

The Portman Group is urging the UK government to do more to encourage the uptake of low & no alcohol drinks and launch a consultation on low-alcohol descriptors.

The consultation would seek views on updating the terminology around the various ways in which products below 1.2% abv are marketed.

The alcohol marketing regulator hopes to build on years of growing UK sales and consumer interest in the low & no category beyond its traditional post-festive spike.

The recent YouGov consumer research reveals that over one quarter (29%) of alcohol drinkers now also semi-regularly (‘often’ or ‘sometimes’) drink alcohol alternatives, compared to almost a third (32%) in 2021 and a quarter (25%) in 2020.

For the fifth year in a row, the top reasons cited for drinking low & no alcohol are safe driving from social events and taking part in social events without drinking to excess. Furthermore, one in six (17%) of those who have tried low & no drinks say their alcohol consumption has reduced since first trying them, demonstrating their role in encouraging moderate and responsible drinking.

With New Year’s resolutions already in full swing, those that plan to reduce alcohol consumption in 2023 said they will drink fewer alcoholic drinks at home (37%), have more alcohol-free days (30%) and a further quarter (25%) said they plan to stop drinking at home altogether.

Matt Lambert the CEO of Portman Group said: “The variety and availability of low & no alcoholic drinks has never been stronger, reflecting a huge increase in consumer popularity.

“The vast majority of consumers already drink responsibly within the chief medical officer guidelines, but it is particularly pleasing to see evidence that low & no options are playing a role in encouraging people to moderate their drinking.”

“We are calling on the government to launch the low-alcohol descriptors consultation this year to give further support to the low & no alcohol sector. It has been expected for nearly two years, but given the turbulent political year, this hasn’t been prioritized. This is an important review that should see alignment with global descriptors and give another push to this innovative category which is an active substitute for alcohol and supports moderate drinking.”

The news comes as the hashtag #AlcoholFree amasses 1.5 billion views on the social media platform TikTok, suggesting that the younger generation also plans to reduce their alcohol intake in the new year.

However, it appears the trend isn’t exclusive to any particular age bracket. Premium UK grocer Waitrose reported a 31% increase in low & no sales in the week up to December 30, 2022 – a 50% increase on 2020.

Low & no wines were up 46% over the same period.

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