“L’Arc de Triomphe, Wrapped”  60 years in the making is now concretized

I flocked to the huge roundabout which is located at the western stretch of Avenue des Champs-Élysées to see this monumental artwork Friday evening before a dinner meeting.  “It was Quite Impressive!”

L’Arc de Triomphe, Wrapped was unveiled by President Emmanuel Macron on Thursday.  The art installation is on view for sixteen days from September 18th to October 3, 2021. The project has been realized in partnership with the Centre des Monuments Nationaux and in coordination with the City of Paris.

The Arc de Triomphe is wrapped in 25,000 square meters of recyclable polypropylene fabric in silvery blue along with 3,000 meters of red rope.

Visitors will not only be able to see the gleaming they can also touch it. Those who climb the 50 meters to the top will step on it when they reach the roof terrace.

France’s Culture Minister Roselyne Bachelot has called the work “a formidable gift offered to Parisians, the French and beyond, to all art lovers.”

The backstory:

In 1961, three years after they met in Paris, Christo and Jeanne-Claude began creating works of art in public spaces. One of their projects was to wrap a public building. When he arrived in Paris, he rented a small room near the Arc de Triomphe and had been attracted by the monument ever since. In 1962, he made a photomontage of the Arc de Triomphe wrapped, seen from the Avenue Foch and, in 1988, a collage. 60 years later, the project will finally be concretized.

“It will be like a living object,” Christo had said, “which will come alive in the wind and reflect the light.

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2021 MW Exam Questions and Wines Revealed

The Institute of Masters of Wine has just published the questions from the 2021 MW exam, including the list of wines for the practical (tasting) part of the exam.

The complete list of wines can be found here: https://www.mastersofwine.org/wp-content/uploads/2021/09/IMW-MW-Exam-2021.pdf  The list also shows the questions from the theory component of the MW exam.

From August 31 to September 3 106 students sat the theory and practical exams in Adelaide, Helsinki, London, Malaga, Napa, Ontario and Singapore. The exam, usually held in June each year, was postponed to September due to the pandemic.

The practical and theory exams form the second stage of the MW study programme. Over four days students had three 12-wine blind practical papers and five theory papers on the subjects of viticulture; vinification and pre-bottling procedures; handling of wines; the business of wine; and contemporary issues.

Those who successfully pass the stage two theory and practical exams will progress to stage three, the research paper, the final stage of the MW study programme.

The first step is the stage one assessment, a one-day exam comprising a 12-wine blind tasting exam in the morning and a theory exam in the afternoon. One hundred and twenty-eight students sat the stage one assessment, which this year was held online on 4 August. Students can only progress to stage two of the MW study programme by successfully passing this assessment.

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The World’s Most Popular (Googled) Beer

New research data from Maxima Kitchen Equipment has just revealed the most popular beer in the world according to Google.

Corona beer topped the list, with the brew being the most searched beer in 62 out of 188 countries. Heineken came in second place in the world’s most popular beer rankings, as the most Googled beer in 20 countries.

Searches for Corona beer top the rankings in countries including the US, where it receives an average of 42,000 searches every month, Germany, which Googles the beer around 22,000 per month, as well as the UK, Japan and Australia.

Corona, which placed 63rd on the Forbes World’s Most Valuable Brands 2020, is also the most searched beer in the country of its origin, Mexico, where it receives around 30,000 searches each month.

Second-placed Heineken is the most searched beer in 20 countries, including Brazil, where it receives 73,000 searches each month, Russia and Egypt.

Beer accounted for some 45% of all alcoholic beverage sales in the US in 2019, which gave it the biggest share of alcohol sales in the country.

A spokesperson for Maxima Kitchen Equipment said of the research: “Beer is one of the world’s favourite drinks, and it’s fascinating to see which brands are attracting the most Google searches around the world. The brands at the top of the list will hope they can convert those searches into sales.”

Beer production worldwide is 1.91 billion hectolitres – the equivalent of 76,000 Olympic swimming pools.

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Virgin Atlantic Airline Launches “Social Drinking Booth”

Virgin Atlantic has launched a social drinking space ‘The Booth’ on its latest A350 aircraft.

“The Booth’ will be “a cosy corner, providing comfy lounge style seating”. It will also feature two 27” touch screen monitors, and two Bluetooth audio jacks.

“We’re famous for our on-board social spaces and the introduction of The Booth elevates the customer proposition for our leisure travellers to new heights,” said Corneel Koster, Virgin Atlantic’s chief customer and operations officer.

“I’m delighted that we’ve curated The Booth specifically for our customers jetting off on holiday to our sunny destinations, such as Orlando, offering a truly stylish start to their trips,” Koster has added.

According to Virgin Atlantic, ‘The Booth’ has been “designed with beautiful, tactile finishes, including Scottish leather seats and a pressed wool effect table. It’s a luxurious spot just for two, to enjoy anything from a wine tasting experience, to a romantic dinner, a nightcap, or just a change of scene.”

People travelling between Heathrow and Orlando will be the first to experience ‘The Booth’ as a social drinking space with the first flight currently scheduled for December 2021.

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Whisky Sales Boosted by ‘Perceived Health Benefits’

Scotch whisky and Irish whiskey sales are set to soar, driven by “health benefits” perceived by consumers, a new study has claimed.

“Perceived health benefits of whiskey have made it a preferred drink among those aiming at weight management. Whiskey has no fat and minimum sodium content, which have made it a preferred alcohol for consumption among people with weight issues or obesity,” according to a whisky market study by Fact.MR.

“Prevalence of obesity across developed nations including the US, Canada, and the UK is high. This also has led to increased consumption of whiskey which contains no fat,” stated the report, predicting that “the demand for whiskey is set to rise at a consistent CAGR of 6% during the assessment period of 2021 and 2031,” and “the market will top the valuation of US$60Bn by 2021-end”.

As per the survey: “Revenues of Irish whiskey and single malt Scotch will grow at 19% and 13.5%, topping a valuation of US$664 million and US$732 million, respectively.”

Worldwide obesity has nearly tripled since 1975, according to the World Health Organisation (WHO). In recent research from Our World In Data, obesity was recorded by country and highlighted that “in most high-income countries, around two-thirds of adults are overweight or obese. In the US, 70% are. At the lowest end of the scale, across South Asia and Sub-Saharan Africa around 1-in-5 adults have a BMI greater than 25”.

Website:
https://www.factmr.com/

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