Swedish wine growers establish a new industry association

Do you have Swedish wine on your wine list?  Well, now it’s time!

A group of Swedish professional wine growers recently formed a new industry association.

Starting from a small-scale hobby cultivation, in just a few decades it has emerged to a large scale professional association. This new industry association has been set up to maintain the opportunities and expectations of these winemakers. The new organization has been named “Sweden’s Industry Organisation for Oenology & Viticulture (SBOV)”.

Emma Serner, founder of Långmyre Vineri has been appointed as chairman of the industry organization.

“It will be exciting and fun to lead an organization where we will jointly bring the Swedish one. the winning industry into the future. Already today there are barely twenty producers who invested and positioned themselves with both quality and quantity to be considered important for Swedish business and the experience industry in the countryside” says Emma Serner

The Swedish wine industry is a young industry with great potential. Currently, grape cultivation involves around a hundred hectares – but it is estimated that there are ten thousand hectares suitable for grape cultivating. These hectares are in coastal locations in Halland, Skåne, Blekinge, Öland and Gotland as well as at Vänern and Vättern.

“Berries grow best in cool areas – they simply get richer fragrance and greater depth of taste. The Swedish, mild summer with many hours of sun is therefore very suitable for grapes” says Lotta Nordmark at Sweden’s University of Agriculture in Skånska Alnarp.

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Wine Paris & Vinexpo Paris 2021 Focuses on ‘Bouncing Back’ in Digital Format

Wine Paris & Vinexpo Paris 2021 has moved to digital format for this year, it will be providing live sessions focusing on the recovery of the wine and spirits industry called ‘Bouncing Back’ – the dates are June 8, 2021 – June 29, 2021.

Webinars, roundtable debates and exclusive interviews will go live every Tuesday on 8, 15, 22 and June 29.  Sessions will be dedicated to the new major trends in the sector including online sales and the digital sprint, the tasting revolution and sustainability.

New on-demand content will also feed into Vinexposium Connect every Thursday in June.

The International Organisation of Vine and Wine (OIV) will host a webinar on the guiding principles of sustainability and its environmental, social, economic and cultural aspects, while the IWSR will present the results of its latest report on trends and outlook to 2025 for wine and spirits consumption.

There will also be virtual tastings with Marc Almert, ASI (International Sommeliers’ Association) 2019 World’s Best Sommelier, focusing on ideas and tips for remotely stimulating the senses.

Heini Zachariassen, CEO of Vivino, will also take the floor to explain how his business tackled the health crisis and outline his strategic ambitions.

Vinocamp & La WineTech will provide an overview of solutions for improving online sales, featuring good practice to make a success of e-commerce sales.

At the end of last year Vinexposium made major changes to its schedule for 2021 due to the pandemic. In addition to moving Wine Paris & Vinexpo Paris, Vinexpo New York, Vinexpo Hong Kong and Vinexpo Bordeaux have all been postponed until 2022.

Registration and further details https://bit.ly/VinexposiumConnect

#wineevent #winetasting #vinexpo #wineparis #vinexpoparis2021 #winenews #winetrade #instawine #wine #sommelier #winemarketing #onlinewineevent #recovery #winelovers #wineeducation #digital