Month: July 2012

Moet & Chandon Named The Official Champagne Of The PGA of America

Moet & Chandon and The PGA of America announced that Moet & Chandon will be the Official Champagne of The PGA of America.  Moet & Chandon, the champagne of success and glamour since 1743, is enhancing its rich heritage as an icon of victorious celebration and global winning moments with this first foray in American golf, beginning with the Ryder Cup, in September of 2012 in Medinah, Ill.

“One of the world’s most recognized champagnes of choice at premier events, The PGA of America is proud that Moet & Chandon will serve as the Official Champagne of The PGA of America,” said PGA of America President Allen Wronowski. “We cannot envision a better addition to the many magical moments at our Championships than Moet & Chandon.”

Moet & Chandon’s status as the ultimate symbol of success, achievement, and victory was created through an unwavering and triumphant presence at many of the world’s most esteemed competitions and high-profile moments. Moet & Chandon has been at the finish line of international boating and car racing competitions for nearly a century, including the Vanderbilt Cup, Formula One, 24 Hours of Le Mans and the America’s Cup. Moet & Chandon celebrates the elegance and style of tennis on the courts of the U.S. Open, and Roland Garros Barclays ATP World Tennis in London.

Moet & Chandon also symbolizes triumph atop the world’s most revered podiums, including the Cannes International Film Festival, the Golden Globe Awards, and the Academy Awards.

“Moet & Chandon’s partnership with The PGA of America is a natural,” said Ludovic du Plessis, Vice President of Moet & Chandon North America. “Through the magic of champagne, we look forward to creating unique and unforgettable Moet Moments together with The PGA of America and sharing our sense of celebration in the spirit of success and glamour beginning with the Ryder Cup in September as its Proud Partner.”

Under the agreement with The PGA of America, Moet & Chandon will be present at all the important and commemorative moments of the competitions including the iconic “Trophy Moments.” In addition, golf fans at PGA of America events will be able to enjoy their golf with a logoed commemorative mini Moet bottle that will likely become a valued memento.

SOURCE PGA of America

Four Seasons Hotel Milano launches Champagne Bar

Four Seasons Hotel Milano has recently introduced a new destination for lovers of bubbly and beyond the “Champagne Bar”.  Laid out in the Hotel’s historic courtyard garden, the stylish bar rewards guests with nose-tickling Champagnes by Pommery and hors d’oeuvres by Executive Chef Sergio Mei.

The verdant courtyard garden was originally designed in the 15th century by Italian landscape architect Paolo Pejrone and is a magical setting of tulip trees, evergreen shrubs, flowering pitosforo which is immaculately maintained.

The Champagne Bar has been created in collaboration with Pommery, the renowned Reims-based Champagne house whose partnership with Four Seasons Hotel Milano goes back several years.   The Champagne list includes Champagne Pommery Apanage Brut, Champagne Pommery Cuvée Louise and Champagne Pommery Springtime Brut.

The Champagne Bar is open daily from 6:00 to 9:30 pm. No reservations required.

Liz Palmer

@Champagnehouses

Piper-Heidsieck hires UK Champagne Brand Ambassador Jean-Claude Di Lizia

Cecile Bonnefond, chief executive of Piper-Heidsieck has hired Jean-Claude Di Lizia, a dedicated UK Champagne brand ambassador to sell Piper-Heidsieck’s five champagne products in Britain.

Bonnefond, who ran Veuve Clicquot for nine years, said: “The UK is very sophisticated when it comes to champagne and the UK sets the tempo. It is a very important market for us – number two after France. We hope to grow our distribution and brand here.”

Bonnefond, who joined the French family-owned Societe Europeenne de Participations Industrielles (EPI) last year when it bought Piper-Heidsieck from spirits group Remy Cointreau, is restructuring the business and plans to take the brand more upmarket.

Bonnefond has recently launched “Black Cancan” designed by Jean-Paul Gaultier which was sold at Selfridges.

 

Liz Palmer

@Champagnehouses