WINE IS THE MOST POPULAR CHRISTMAS GIFT, BUT ONE-THIRD WILL REGIFT

Wine remains the most popular alcoholic beverage to take to a Christmas/holiday party, with 59% citing it as their 1st choice, but 1/3rd that receive a bottle admit to “regifting” it to another, a survey by BIVB has found.

The average person receives four bottles of wine throughout the Christmas or holiday period and gives away an average of three bottles, yet more than three in ten of us (31%) often ‘re-gift’ a bottle wine that we receive.

But over a quarter (26%) admit to not knowing a lot about wine when purchasing wines, with price the deciding factor in most instances, with just over a fifth (21%) saying they buy whatever’s on special offer.

26% of respondents said it was the price that they looked at first, followed by style or grape variety (17%) and country or region (11%).

However, we are more likely to trade up at this time of year. According to a WSTA market report, outside of Christmas.

There is definitely something for every budget and occasion – I suggest you have a price range in mind before you go wine shopping – do your research.

Bordeaux Wines commissioned the research, which was carried out online by Opinion Matters in November and resulted in responses from 2,046 people aged over 18 in the UK.

Sources: Drinks Business and BIVB, WSAT

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