Tag: Wine Tourism

Chianti Classico Collection: Exploring the Charms of Italy’s Iconic Wine Region – Filippo Magnani

Recently, the wine world’s oldest consortium celebrated its 100th anniversary. In 1924 Chianti Classico established the first wine consortium with its headquarters in the historic Stazione Leopolda,Florence. On February 15th and 16th, a centennial celebration provided an opportunity to reflect on the collective narrative of Chianti Classico and pay tribute to the true soul of the consortium: its producers. Over 200 of them came to present a total of 773 different labels available for tasting. The annual event itself began as the Anteprima de Chianti Classico in 1993. Now it is known as the Chianti Classico Collection.

As in previous years there were in-depth sessions focusing on the Gran Selezione category, which was added 10 years ago to the existing Annata and Riserva. At the time this was a first for Italian wine and viticultural legislative history. This new group of stringent regulations account for only 6% of Chianti Classico production and result in exceptional wines that have given the international market a new quality benchmark. The initial 33 Gran Selezione labels have now grown to an impressive 213 today. They are a perfect example of the continued growth in sales and reputation of the ‘Black Rooster’ denomination. Over the last three years sales have exceeded production volumes by 4% and the average price has increased 13% since 2021.

The event also highlighted the strong presence of female figures employed by wineries in the region of Chianti Classico. This is a theme that is being increasingly talked about in the press and Chianti Classico is leading the way with more women taking on leadership roles. Currently the percentage of women employed by Black Rooster wineries is almost half (44%), many of them holding senior management roles, and when it comes to marketing and sales managers women represent the majority at 60%.

Of course, there continued to be much discussion around the fairly new additional Geographic Units approved by the consortium’s Member Assembly in June 2021. These UGA’s are now printed on all labels where relevant and distinguish 11 different subdivisions with unique natural attributes (soil composition, microclimate, position of the vines etc) and human factors (cultural background, local traditions and community ethos). These distinct units are San Casciano, Greve, Montefioralle, Lamole, Panzano, Radda, Gaiole, Castelnuovo Berardenga, Vagliagli, Castellina and San Donato in Poggio. The idea of showing the name of the municipality or village on the label is meant to spark both curiosity and recognition from the increasingly high numbers of consumers who would like to better understand the micro territories of Black Rooster wines.

The Chianti Classico Collection would not be complete without the Black Rooster’s other main product, Olive Oil DOP Chianti Classico. During the event participants had the opportunity to taste the most recent harvest of oils from 33 producers. The 2023 vintage is complex with aromas of fresh grass, artichokes and almonds followed by a distinct arugula and peppery quality on the palate with a long finish. As in previous years, the 2023 oils contain exceptionally high levels of polyphenols which are essential both to preserving the characteristics of the oil and providing high nutritional value.

A blend of history, wine and timeless beauty

Beyond the vineyards, the region of Chianti Classico is renowned for its picturesque landscapes and medieval hilltop towns like Greve, Radda, and Castellina. They offer a glimpse into Italy’s past with their ancient castles, churches, and narrow streets. The territory still preserves evidence of many past cultures. The earliest documentation of the existence of a wine-producing district dates back to the 13th century with the “Lega del Chianti”, formalized between Radda, Gaiole and Castellina and branded with the famous Black Rooster which, after many glorious years, became the Official symbol of Chianti Classico wine in 2005. The rooster symbolizes the spirit of the territory; strong and elegant, lively, and proud. Its crowing marking a new day.

The region itself is perched on a plateau at altitudes between 200 and 800 meters, mainly covered with forests of oak, chestnut, pine and cypress trees. Now held in the arms of its two historic capitals, Florence and Siena, Chianti Classico was a place loved first by the Etruscans, then by the Romans, and was a battlefield of bitter disputes in the Middle Ages.
It has been one of the most popular destinations for wine enthusiasts for centuries and even now producers are eager to welcome visitors offering world-class hospitality. With such a high density of wineries, the region is a true oenological paradise full of castles and ancient abbeys where fine wines are matured, world-famous wineries alongside small and no less prestigious family-run estates, traditional cellars and architectural masterpieces. Producers understand the importance of hospitality which brings great economic value, diversifies income, and creates an effective means of communicating values and enhancing the distribution of their wines. From curious wine enthusiasts to collectors, guests are drawn to the famous winemaking names of Chianti but can also discover exceptional hidden gems. Consequently, wineries work together with the tourism sector to create personalized and authentic wine and culinary experiences.

As always it was a true pleasure to once again meet so many passionate producers who exemplify the culture and philosophy of Chianti Classico.

Alto Adige: An Alpine Paradise for Wine Lovers and Outdoor Enthusiasts – Filippo Magnani

In September I participated in the 4th edition of the Alto Adige Wine Summit. This rather new event is the largest of its kind that focuses on Alto Adige wines and has already drawn significant international attention. Organized by the Alto Adige Wine Consortium, the event hosted 97 producers, 80 wine and media professionals including Masters of Wine from 12 different countries. The goal was to highlight to the world the complex nature and contrasting qualities that define Alto Adige’s authenticity.

Situated in the picturesque region of South Tyrol in northern Italy, Alto Adige DOC is the country’s smallest wine region and arguably its most complex. Over 98% of the region has the DOC certification. One of the Alto Adige Wine Consortium’s objectives have been to create a more detailed zonation and soil mapping to reflect its complexity. The region is divided into seven distinct growing sub-regions each linked to wine grape varieties, add to that breathtaking alpine scenery, a rich cultural heritage with diverse grape varieties. It’s no surprise the region has gained a reputation for being a must-visit destination among wine enthusiasts.

A Winemaking Crossroads of Culture

Alto Adige, also known as Südtirol, has a fascinating history that has shaped its winemaking traditions. Nestled between the towering peaks of the Dolomites and the Adige River, the region has been influenced by both Italian and Germanic cultures resulting in a fusion of traditions and winemaking techniques. The artisan skill, precision, and reliability from the North has married the charm, art of living and wine tradition from the South.

The region’s winemaking history dates back to ancient times with 2500 years of winemaking tradition, making it the oldest wine region in the German-speaking world. It was the Romans who first recognized the unique potential of Alto Adige’s vineyards. They introduced vines to the region, and over the centuries, grape cultivation flourished.

Climate and Terroir

Alto Adige’s unique climate and terroir play a significant role in shaping the character of its wines. The region benefits from a mix of Mediterranean and Alpine influences creating a cooler climate which helps retain the grapes’ natural acidity. Vineyards are situated on steep slopes, at varying elevations (200m – 1000+m) that provide excellent sun exposure. The high mountains in the north shield vineyards from the coldest northerly winds, but the combination of warm days and cool nights allows the grapes to ripen slowly, resulting in wines with vibrant fruit flavors and good acidity.

The diversity of the region’s soils also contributes to the complexity of its wines. From the limestone-rich soils in the south to the porphyry and schist in the north, Alto Adige offers a wide range of terroirs that influence the flavors and aromas of its wines. All geological formations are found here (volcanism, sedimentation, orogeny) and there are in fact 150 different types of rock. The composition of the soil can change drastically within a few meters. Such a rich land requires meticulous attention to detail.

A Medley of Grape Varieties

With such a complex terroir it’s no surprise that Alto Adige is known for its rich variety of grape varieties that thrive throughout the region. Here tradition meets innovation and change has been embraced by producers. The region used to be a land of reds with main native varieties Schiava and Lagrein, but now the production is 64% white wines using grapes such as Pinot Grigio, Pinot Blanc, Sauvignon Blanc, Gewürztraminer, Chardonnay, Riesling, Sylvaner, Veltliner, Müller Thurgau, and Kerner.

Gewürztraminer has historically been a popular grape grown here, known for its aromatic intensity and floral notes. However, many producers now have started to focus on producing high-end crus of Pinot Grigio and Chardonnay that express more complexity and structure. The region’s cooler climate and higher elevation lend a refreshing acidity resulting in wines that are crisp, elegant, and mineral-driven.

Among the red grape varieties, Lagrein has long been one of Alto Adige’s indigenous specialties. Lagrein wines are full-bodied, yet smooth and velvety, with flavors of dark berries, chocolate, and spices. This variety produces wines that can age gracefully and develop complex aromas over time.

Schiava, another red grape variety, is widely grown in Alto Adige and is known for producing light and fruity red wines with delicate aromas of red berries and floral notes. These wines are easy to drink and excellent when slightly chilled, making them perfect for enjoying on a warm summer day.

Pinot noir also thrives in Alto Adige and is one of the region’s best kept secrets. Many critics argue that these are the best Pinot Noir’s south of the Alps. Pinot Noir in Alto Adige is full of elegance and can exhibit intense fruit aromas, spice, flowers and earthy undertones.

A Strong Winemaking Community

Over the years the region has developed a strong sense of community among winemakers. A total of 5000 producers with only 5600 hectares of vineyards has created a region comprised mostly of smaller family-run estates with longstanding traditions. However, many are too small to make and market wine themselves, which is why a cooperative system was 150 formed 150 years ago. It is one of the pillars of the Alto Adige winemaking business.

Even if the “cantine sociali” used to be linked to massive productions, It is important to underline that these big entities, in the last decades, have aimed for excellence, trying to create the best expression of their land and generally reaching impressive results.

A Traveler’s Paradise

Alto Adige offers a delightful experience for wine enthusiasts and travelers alike. Its beautiful landscape, charming villages, and world-class wineries make it an ideal destination for wine tourism.

Many wineries in the region welcome visitors, offering guided tours of their vineyards and cellars with an opportunity to sample a variety of exceptional wines from aromatic whites to elegant reds and sparkling wines. Accompanied by local delicacies and paired with breathtaking scenery, the wine tourism experience in Alto Adige is truly memorable.

In addition to wine, if you’re an outdoor enthusiast or a culture lover, there is plenty for you to enjoy in this picturesque alpine wonderland. These breathtaking mountains, pristine lakes, and verdant valleys make hiking and mountain biking a popular activity, thanks to its extensive network of trails. From leisurely strolls through picturesque villages to challenging ascents up rugged mountains, there are trails to suit every level of fitness and experience.

The Dolomites, a UNESCO World Heritage site that rises up to more than 3,000 meters with forests, lakes and gentle green valleys that offer a unique play of light and shadow which is difficult to describe without experiencing them. They provide a stunning backdrop for rock climbing and Via Ferrata adventures. With their towering peaks and dramatic cliffs, climbers can enjoy breathtaking views and exhilarating challenges.

Water sports enthusiasts will find plenty of opportunities to indulge in their favorite activities. Lake Caldaro, the largest lake in the region, offers swimming, sailing, and windsurfing. The nearby Passo Resia and the Soasere Lake are perfect for windsurfing and kitesurfing.

During the winter months, Alto Adige becomes a winter playland for snow lovers. The region boasts numerous ski resorts, including Val Gardena, Alta Badia, and Plan de Corones, offering a wide range of slopes for skiers and snowboarders of all levels.

Cross-country skiing and snowshoeing are also popular activities, allowing visitors to explore the snow-covered landscapes at a more relaxed pace. The region’s winter hiking trails provide breathtaking views and a chance to experience the tranquility of nature.

Alto Adige is also renowned for its culinary delights, combining Italian and Austrian influences to create a unique gastronomic experience. One must-try dish is the South Tyrolean dumplings, known as “knödel” in German. These flavorful dumplings come in various flavors and are often served as a side dish or as the main course accompanied by sauces and local ingredients. Pair them with a glass of Schiava, Pinot Blanc or Pinot Grigio for a truly indulgent experience!

Alto Adige is also rich in history and culture, with influences from both Italian and Austrian traditions. Exploring the region’s towns and villages is like stepping back in time. Bolzano, the region’s capital, is a vibrant city with a mix of Italian and Austrian architecture. Strolling through the charming streets, visitors can explore historic sites like the South Tyrol Museum of Archaeology, home to the famous Ötzi the Iceman. The city’s Christmas market, one of the most renowned in Italy, is also a must-visit during the holiday season.

Merano, a spa town famous for its thermal baths, offers a blend of art nouveau and medieval architecture. The Kurhaus, with its beautiful gardens and stunning architecture, is a testament to the town’s elegance and grandeur.

Alto Adige is also home to numerous castles and fortresses, which are a testament to the region’s rich history. Castle Tyrol, Castel Roncolo, and Sigmundskron Castle are just a few examples that provide a glimpse into the region’s medieval past.

Wellness and Relaxation

The area is also renowned for its wellness and spa offerings, providing the perfect retreat for relaxation and rejuvenation. The region boasts a wide range of thermal baths and wellness centers where visitors can unwind and enjoy a variety of treatments. The Terme Merano, with its stunning architecture and luxurious facilities, offers a range of spa treatments and thermal baths.

Announcing Liz Palmer is Guest Speaker at the 7th UNWTO Global Conference on Wine Tourism

I’m so thrilled to have been invited as a guest speaker at the upcoming 7th UNWTO Global Conference on Wine Tourism!!

The topics for the 7th Edition include “Inclusive, Sustainable and Digital Wine Tourism: Building Stronger Territorial Cohesion”

This yearly conference has become a leading international forum on trends, tools and opportunities to advance global wine tourism. It also provides opportunities for experts and professionals, as well as consolidated and emerging destinations in this tourism segment to exchange knowledge and experiences.

Since 2016, the Conference has highlighted the importance of wine tourism to the socio-economic development of destinations and has served as a platform to exchange experiences, identify good practices and promote wine tourism as a tool for sustainable development.

The 7th UNWTO Global Conference on Wine Tourism will be held November 22 – 24 in Logroño, Spain. Participants include government officials from international and national tourism administrations and organizations, regional and local authorities, international and national destination marketing organizations, UNWTO affiliate members, private sector representatives, wine estates, infrastructure providers and international academia.

I believe everyone in the wine tourism industry can certainly attest to Massimo Garavaglia, Italian Minister of Tourism, statement at last year’s conference, in Alba Italy: “Wine tourism is much more than just selling wine, which clearly is important.  When you sell a bottle of wine, you are selling the territory behind that bottle, the culture of that territory, the history of the men (and women) who designed these landscapes with the rows of vines.”

I have the extreme privilege of sharing insights on the topic of:

Unlocking the Benefits of Digitalization
Digital transformation can revolutionize and enhance wine tourism experiences, provide data and insights, optimize marketing strategies, and foster sustainable growth.

Conference Link: https://www.unwto.org/7-UNWTO-Global-Conference-Wine-Tourism

Hope to see you there!

Liz Palmer

 

 Exploring Ligurian Riviera’s Enchanting World of Vineyards and Villages – Filippo Magnani

Italy has many picturesque wine regions, but the rugged dramatic coastline known as Liguria, or the Italian Riviera, is an improbable treasure trove for the traveling wine enthusiast. Curved around the Mediterranean, the small, terraced vineyards of Liguria dot the landscape from the French border along the west coast of Italy down to the famed Cinque Terre.

The region’s geography plays a significant role in shaping the distinctive characteristics of its wines. Located between the Ligurian Sea and the Maritime Alps, it is a land of both rugged landscapes and a harmonious climate. The unique combination of warm coastal breezes and mountain influences creates an ideal environment for viticulture. The cool maritime influence helps retain acidity in the grapes, while the sun-drenched slopes provide the perfect conditions for grape ripening. The steep grades of many slopes create challenging conditions for grape growing. Some vineyards are isolated on terraces that have been carved out of the cliff and are only accessible by boat. Winemaking traditions in this area can be traced back 2500 years to the Etruscans and Greeks.

The indigenous grape varieties in Liguria have adapted to the region’s particular terroir over centuries. High concentrations of limestone give them a distinct minerality. The region produces mostly white wines (75%) and its most prominent white grape is Vermentino, referred to locally as Pigato meaning ‘spots’ that develop on the grapes as they reach maturity. This aromatic variety thrives in Liguria’s coastal areas, producing wines with vibrant acidity, crispness, and a bouquet of citrus fruits and floral notes. The best examples are praised for their refreshing and mineral-driven profiles. Vermentino is often blended with two other white grapes called Bosco and Albarola.  Bosco gives structure and richness to these wines whereas Albarola can express notes of honey, flowers and perfume especially when made in the sweet style under the unique Cinque Terre Sciacchetrà DOC. For those who like rich and charismatic white wines the Cinque Terre.

As for red wines, Rossese and Ciliegolo and Vermentino Nero take the spotlight here. They create subtle and fruity wines that can show notes of herb and spice. Rossese wines are usually light-bodied and elegant, with red fruit flavors, floral nuances and delicate tannins. These wines capture the essence of Liguria’s terroir, reflecting its maritime influence and mountainous landscapes.

When it comes to tasting Ligurian wines, visitors will also be captivated by the region’s extraordinary food. The bright acidity of the region’s white wines complements the local seafood perfectly. Their citrus notes and hints of salinity provide a delightful pairing with dishes like seafood pasta, grilled fish, or even the Ligurian specialty, pesto. For red wine enthusiasts, their signature lightness offers a pleasant balance that doesn’t overwhelm the palate. They pair excellently with Ligurian-style pizza, salted cod dishes, or even a selection of local cheeses.

Of course, a visit to Liguria would not be complete without experiencing “The Five Villages of the Cinque Terre.” This string of ancient seaside towns nestled along the rugged coastline just northwest of La Spezia have earned themselves the coveted status as a UNESCO World Heritage site as a “cultural landscape” of extraordinary value.

Monterosso al Mare is the largest of the five villages, and it is also home to the only expansive beach in the region. The village is divided into two parts: the new town, where modern buildings and amenities can be found, and the charming old town, with its narrow streets and colorful houses. Monterosso is a great place to start your Cinque Terre adventure, with plenty of hiking trails and panoramic views to enjoy.

Vernazza is considered by many to be the most picturesque of the five villages. Its colorful alleyways and charming harbor attract visitors from all over the world. Vernazza is also home to the Doria Castle, which dates back to the 15th century and offers spectacular views of the village and the sea.

Corniglia is the only village in the Cinque Terre that is not directly connected to the sea. Instead, it is perched on top of a rocky promontory, surrounded by terraced vineyards. Due to its unique position and the effort required to reach it (by climbing 377 steps), it is the least visited of the five villages, making it an ideal spot for those seeking a more tranquil experience. On the hiking path from Corniglia to Manarolo you will find one of the best local wineries, Cantina Cappellini. Here you can taste wines in the middle of the terraced vineyards with stunning views overlooking the sea. Luciano Cappellini and his family have been making remarkable examples of Cinque Terre wines for seven generations.

Manarola is a small village that exudes charm and character. Its tall, colorful houses rise up the hillside leading up to the 14th-century church of San Lorenzo. Manarola is also home to the famous Via dell’Amore (Lover’s Lane), a scenic path that connects Manarola to Riomaggiore.

Riomaggiore, the furthest south of the five villages, is a lively town with vibrant houses that cling to the steep hillside. Its bustling harbor is always busy with fishing boats that provide a steady supply of fresh seafood in its cozy restaurants. Riomaggiore is also home to the ancient Church of San Giovanni Battista which offers stunning views of the village and the sea.

Between Riomaggiore, Vernazza and S. Stefano Magra and Castelnuovo Magna, are 6 hectares of special vineyards cultivated by a talented winemaker named Walter de Battè. Leaving behind his life as a sailor he decided to follow in his father’s footsteps and take up viticulture. In 2003 Walter founded the Primaterra label with a group of friends and local experts. His philosophy is to produce wines that express the union between man, grapes and terroir. Both his whites and reds undergo considerable skin maceration to capture the unique qualities of their territory.

If you continue a little further south past La Spezia you will reach the picturesque town of Portovenere, sometimes called the “Sixth Town” of the Cinque Terre which also has UNESCO World Heritage status. Overlooking the Gulf of La Spezia you can take in the same views and archipelago that enchanted the 19th-century writer Lord Byron. The natural beauty here is truly breathtaking. Enjoy the numerous hiking trails along the coast or take a boat out to Palmaria island where you can dine at the legendary Locanda Lorena seafood restaurant. Portovenere itself also has plenty to discover, from the Doria Castle to the numerous boutique shops and restaurants offering the best of Ligurian wine and cuisine.

If you’re looking for memorable places to visit while tasting these delicious wines and local dishes, there are a few places that stand out. In the north of Cinqueterre, Portofino is a traditional fishing village with sophistication and elegance that attracts celebrities and jetsetters, but its beauty and charm make it worth the visit. For a more laid-back ambiance, the village of Santa Margherita Ligure offers just as much charm with some nice beaches that are perfect for a swim after lunch.

Jerez is Spain’s #1 Wine Tourism Destination

The latest report from La Asociación Española de Ciudades del Vino (ACEVIN) reveals that Marco de Jerez is the Spanish wine destination that has received the highest number of visitors in 2022.

Wine tourism in Spain experienced a post-Covid-19 pandemic boost in 2022, with the number of tourists travelling around the ‘wine routes’ of Spain reaching 2,487,255, 51.59% higher than that of 2021 (1,640,800), though the 2022 result was still only 80% of the last pre-pandemic figure.

Last year’s tourist visits to wineries and wine museums are believed to have generated €75,481,646 for the economy, 39% above the 2021 level, but still 12% short of the 2019 level.

Around 80%, were domestic travellers, though overall proportion of international visitors has increased year-on-year, from 15.14% to 20.4%.

The five wine routes that received the highest number of visitors were as follows (in descending order):

  • Marco de Jerez: 333,781
  • Rioja Alta: 313,974
  • Ribera del Duero: 281,918
  • Penedès: 262,693
  • Rioja Alavesa: 234,101

Given Andalusia’s warm weather, interesting history, and beautiful landscapes, combined with fortified Spanish wines, it makes sense that Sherry country would certainly appeal to travellers.

As far as the routes which attracted the highest percentage of international visitors, these include: Gran Canaria: 66.5%; Alicante: 41.5%; and Penedès: 38.5%.

The most popular time to travel to these regions was October, when many producers have finished their harvests, followed by August, when the beaches of the country’s Mediterranean coast are lined with overseas visitors.