Wine in Moderation Archives

Wine in Moderation is releasing a “Responsible Service Training Tool”

Wine in Moderation will be releasing a “responsible service training tool” in the next few months to educate wine professionals around the world.

This new educational tool is the result of two years of work, which aims at empowering wine professionals around the world with responsible and moderate consumption patterns.

“We believe that all representatives of the wine sector – in every region and at every step of the value chain – have a role to play in finding the best ways to communicate about the value of moderation and to contribute to the reduction of harm due to abusive and hazardous drinking” – said Sandro Sartor, President of Wine in Moderation. “The education and training of professionals is therefore key to empower them with the necessary knowledge and tools to talk about responsible consumption patterns and encourage moderate consumption habits “.

As the international program of the wine sector, Wine in Moderation has thus developed training that will be available in different formats (face-to-face and digital) and will be adapted to the cultural needs and national legislation of every country, ensuring the best possible implementation.

“Every module will aim to tackle a specific subject that is considered of crucial importance when it comes to the sustainability of the wine sector (i.e., wine/alcoholic beverages and health, legal framework, good practices, Responsible Communication, etc.)” says Nadia Frittella, Secretary General of the WiM Association. “Our goal is to give professionals all the tools they need to offer their customers a responsible wine experience and we are thrilled to say that the training was also very well received by important actors of the sector such as former WSET CEO Ian Harris.”

“I am delighted to endorse the excellent “Wine for Professionals: from responsible service to sustainable consumption” program produced by Wine in Moderation. With 45 years of experience in the industry and until recently CEO of WSET, I am convinced that this is a program that is long overdue and should form a key pillar in the strategy of any company or organization passionate about ensuring the sustainability of wine. With 20 years of experience at WSET, the biggest global provider of education and qualifications in the wine and spirits industries, I have been impressed with the academic rigor which has gone into the creation of this initiative, and I look forward to witnessing – and celebrating – the success of the program.” Ian Harris – former CEO of WSET

In addition to the launch of the Responsible Service Training, Wine in Moderation has signed a 3-year partnership with ProWein. Wine in Moderation, as the international program for the wine sector, and ProWein, as one of the leading trade fairs for wine and spirits, will work together to raise awareness about the importance of moderation. Both parties are committed to making this partnership a long-lasting one and hope to continue working together towards a sustainable future for the wine sector.

“We are delighted to be able to offer a global platform for Wine in Moderation with ProWein. This initiative is so infinitely important for consumers on the one hand and the entire wine and spirits industry on the other. We are fully behind Wine in Moderation and will do everything in our power to support the initiative,”. Peter Schmitz – Project Director ProWein.

Wine News: Light-to-moderate wine drinking can lower heart attack risk

A recent study published in the peer-reviewed journal BMC Medicine has found that light-to-moderate wine drinking can be beneficial to your health, including those with heart disease.

According to the study, entitled ‘Association of alcohol consumption with morbidity and mortality in patients with cardiovascular disease’, patients with heart disease who drank six grams of alcohol per day (on average) were associated with a 50 % risk reduction of heart attack, stroke, and even death.

Even those who averaged eight grams of alcohol consumption per day would see a 27% reduction in death risk compared with those who did not drink, the study found.

Vinepair states that in the United States, an average pour contains 14 grams of alcohol.

Comprising assessment of over 48,000 patients with heart disease, the research found that, while even increased alcohol consumption up to 62 grams per day was not associated with a heightened risk of heart attack, “non-drinking patients should not be encouraged to take up light drinking because of well-known adverse effects on other health outcomes, such as cancers.”

“Our findings suggest that people with CVD (cardiovascular disease) may not need to stop drinking in order to prevent additional heart attacks, strokes or angina, but that they may wish to consider lowering their weekly alcohol intake,” study co-author Chengyi Ding said, per Reuters.

She did note once again however that “Alcohol consumption is associated with an increased risk of developing other illnesses.”

Study – https://bmcmedicine.biomedcentral.com/articles/10.1186/s12916-021-02040-2

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Wine in Moderation launches a new website

Wine in Moderation has just announced the launch of its new website (https://www.wineinmoderation.eu/). The new site features a modernized design with new functionalities and clear information to help consumers and professionals alike make well-informed decisions to enjoy wine in moderation and to encourage a sustainable culture of wine.

The new website brings together all the Wine in Moderation members and Supporters around one single platform available in 12 languages and offers a nationally tailored message.

“We are very excited to launch this new website which marks an important step in the implementation of our latest Brand Strategy” said Sandro Sartor, President of Wine in Moderation. “This new website not only presents a wealth of new content in a modern and fresh design, it also offers a brand-new platform for professionals and for all our members and supporters around the world, where they will get an exclusive access to our services, materials and tools.”

The new website builds its information around five mains sections:

The culture of wine: where visitors will have the pleasure to discover the uniqueness of the wine culture and get tips on how to best organize their oenotourism trips.
Moderation: where they present why wine should be enjoyed in a sustainable way, and at the same time providing information such as who should avoid drinking alcoholic beverages, wine and health, with specificities on the topics of wine and diet as well as calories.
Our Community: a brand-new feature that will show members and supporters around the world on a dynamic map, giving visitors the possibility to zoom in and discover an “identity card” for everyone who has joined Wine in Moderation and are committed to making informed decisions when it comes to wine.
Professionals: This section is specifically dedicated to professionals where they introduce the different ways in which one can get involved with Wine in Moderation and why it matters for the sector.
About us: last but not least, this is a section where visitors will discover who is behind the social responsibility movement of the wine sector, their vision, missions, objectives and their story.

“A long-standing project, this new website will offer a personalized visit depending on the country you’re from” said Nadia Frittella, Secretary General of the association. “The website’s news and events will be updated regularly offering visitors the possibility to check the events that are happening next to them. We are also particularly excited about our completely new Community Map which illustrates where on the globe our Supporters are and shows the important commitment of the wine sector towards a sustainable culture of wine”.

Visitors are encouraged to explore the website and sign up to become a WiM Supporter! By doing so, not only will they show their commitment to encourage a moderate and responsible consumption of wine, but they will also have access to the new platform for professionals where a wealth of tools and services will be at their disposal.

Learn more: https://www.wineinmoderation.eu/

#wineinmoderation #instawine #cultureofwine #wellbeing #lifestyle #healthylifestyle #wineculture #winemoments #winebytheglass #igerswine #winexperience #wineculture #wineguidelife #vino #vin #wijn #vinho #bor #vyno #wein #winelovers #wine

Ibravin joins Wine in Moderation

Ibravin joins Wine in Moderation and reinforces South America’s strong commitment to social responsibility with an increasing presence on the continent.

Brazil is the fifth country from South America to join Wine in Moderation making Ibravin the Wine in Moderation programme contact point in the country, responsible for launching and implementing the programme, coordinating the activities at national level and accounting their actions.

Fully committed to encouraging the responsible consumption of wine, Ibravin will be looking to engage and enable the national wine business as from 2019, integrating the Wine in Moderation message and visuals in their communication material, media campaigns and other references.

The membership of Ibravin was formally signed in the occasion of the OIV, 41st World Congress of Vine and Wine, in Punta del Este, Uruguay.

Carlos Raimundo Paviani, Director of Institutional Relations at Ibravin, said “being part of this programme will allow Brazil to join the discussions on the sustainable consumption of wine, to access new information and, therefore, to draw strategies to encourage the moderate and responsible consumption of wine based on data, other successful examples, while being aligned to current trends”.

Vice-President of the WiM Association, Ursula Fradera, said “By welcoming Ibravin in Wine in Moderation, we are very happy to take an additional step in spreading the responsible message through South America. We are delighted to see Ibravin’s ambitious Wine in Moderation Action Plan and we look very much forward to working together to inform, enlighten and educate national professionals and consumers and develop a sustainable culture of wine in Brazil!”

The adhesion event saw the participation of local press and officials of the OIV, Brazil and Uruguay.

Jean Marie Aurand, General Secretary of OIV, welcomed the adhesion of Brazil in Wine in Moderation and said “The OIV is happy to have Wine in Moderation as Observer since 2015. It is very important that the sector takes action to encourage responsible wine consumption and promote the idea of moderation not only at the level of government, or the OIV, but in the society, both in wine consuming and wine producing countries.”

Brazilian President of OIV, Regina Vanderlinde, warmly welcomed Ibravin’s adhesion and said “I am very happy, and I congratulate Ibravin. If we want to develop the wine business, we need to develop a culture of moderate consumption. The wine is very different from other alcoholic beverages, and this is an important step in the knowledge and culture we want transmit to the consumers.”

Helder Borges, from the Brazil Authorities (Coordinador General de Vinos y Bebidas del M.A.P.A. -Br.), expressed his satisfaction for the work to promote moderate consumption and said, “Brazil is increasing more and more its international presence and this event is an excellent example.”

Stylianos Filopoulos Director of the WiM Association thanked Jose Lez INAVI President, Uruguay, for hosting this event and closed by saying “This event today is an excellent example of what Wine in Moderation is all about, bringing all the countries and wine business together to promote a sustainable culture of wine.”

This new membership reaffirms the existing strong ties between Wine in Moderation and South America where no less than four countries are already implementing the programme. Bodegas de Argentina, Vinos de Chile and more recently Instituto Nacional de Vitivinicultura de Uruguay and ASOVINOS in Colombia (2018) have already joined the programme and are encouraging a sustainable culture of wine, confirming the position of Wine in Moderation as the social responsibility movement of the global wine sector.

Source: Wine in Moderation.eu