Canadian rapper Drake has expanded his drinks empire, once again teaming up with American drinks entrepreneur Brent Hocking to launch a Champagne range called Mod Sélection.
Described as “the purest expression of balance and terroir produced in champagne today,” the House of Mod Sélection dates back to 1892 and has produced Champagne for over five generations in the Vallée de la Marne.
According to Mod Sélection: “The house practices minimal interventional throughout harvest, press, and production, ensuring the purest display of balance and terroir in every cuvée. Only grapes demonstrating optimal levels of sugar, acidity, and maturity are selected for press.
“The most delicate extraction and juice selection, meticulous settling, natural clarification, and rigorous control of fermentations are carried out with exacting precision to preserve the balance, purity and finesse unique to Mod Sélection house style and production.”
In the bottles in Mod Sélection range include Mod Réserve Champagne (US$300) and a Mod Rosé Champagne (US$400) that are available to pre-order now in 750ml bottles, with magnums and jeroboams in the works. The metallic brown bottle is adorned with handcrafted delicate flowers, and each individual bottle is unique in its design details.
In a promotional video to announce the launch, Drake said: “The product is great, the presentation is great, and hopefully the representation is great as well. We’ll enjoy this run. It should be a long one and a strong one. I think the full package is there.”
Drake and Hocking first worked together back in 2016 when they launched Virginia Black Whiskey. Last year, they offered an IPO for the whiskey, hoping to raise $30 million to fund domestic and international expansion, sales and marketing, and working capital.
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Source: Drinks Business