Tag: Irish Whiskey

Bushmills releases its final release of Causeway Collection

Bushmills Irish Whiskey has unveiled the tenth and final release from its current Causeway Collection, a 33-Year-Old Port Cask, to be sold exclusively in World Duty-Free’s stores at Heathrow Airport.

It’s the oldest expression ever released from “The Old Bushmills Distillery”, with only 690 bottles of the cask finished, cask strength (53.3% abv), non-chill-filtered Irish single malt.

Alex Thomas, Bushmills master blender, said: “It is truly a privilege to work with such rare whiskeys in The Causeway Collection. They are the fruits of over 400 years of Bushmills whiskey-making tradition, each expertly created and nurtured over decades.

“We are proud to build on the growing legacy of The Causeway Collection and excited to share our 33-Year-Old Port Cask with whiskey fans traveling through Heathrow from all corners of the globe,” Thomas added.

Filled on 19 April 1989, this rare bottling has spent 33 years maturing in fortified wine casks from northern Portugal.

The whiskey will be available to purchase in World Duty Free stores at Heathrow Airport for an rsp of £1,245 and in World Duty Free’s specialist World of Whiskies stores at Heathrow.

 

Irish whiskey category is expected to grow in the next few years

Global Irish whiskey volumes are estimated to increase, according to a recent research report by Technavio. The research data has identified that between 2021 to 2026, the global Irish whiskey category will grow by US$1.54 billion. It is also anticipated that the category’s momentum will “decelerate at a CAGR of 5.33% during the forecast period”.

The report includes financial performances, growth strategies, product innovations, new product launches, investments, and growth in market share, and has found that the Irish whiskey category is “concentrated” among “a few prominent vendors”.

According to Technavio, the Irish whiskey category is “subject to rapidly changing consumer demands and preferences” and many of the “major vendors are focusing on acquiring smaller brands to increase their market presence”.

The report further details how the Irish whiskey category’s growth is being driven by the “increasing demand for premium whiskey” i.e., Micil Distillery has launched two new Irish whiskeys, namely Micil Inverin small blended Irish whiskey, and Micil Earls Island Single Pot Still Irish Whiskey.

Additionally, the findings set out how the “increasing demand for craft whiskey is a key trend in the market” since “it is perceived to be made with high-quality ingredients and has a better taste”. For instance, in November 2020, Craft Irish Whiskey Co. launched a new limited-edition Irish whiskey called The Taoscán Irish Whiskey.

#IrishWhiskey #Whiskey #IrishWhiskeyLovers #potstill #instawhiskey #instadram #whiskeygram #whiskeytime #whiskeylover #instawhiskey #peated #irishdistillers #Whiskeylover #tourism

Whisky Sales Boosted by ‘Perceived Health Benefits’

Scotch whisky and Irish whiskey sales are set to soar, driven by “health benefits” perceived by consumers, a new study has claimed.

“Perceived health benefits of whiskey have made it a preferred drink among those aiming at weight management. Whiskey has no fat and minimum sodium content, which have made it a preferred alcohol for consumption among people with weight issues or obesity,” according to a whisky market study by Fact.MR.

“Prevalence of obesity across developed nations including the US, Canada, and the UK is high. This also has led to increased consumption of whiskey which contains no fat,” stated the report, predicting that “the demand for whiskey is set to rise at a consistent CAGR of 6% during the assessment period of 2021 and 2031,” and “the market will top the valuation of US$60Bn by 2021-end”.

As per the survey: “Revenues of Irish whiskey and single malt Scotch will grow at 19% and 13.5%, topping a valuation of US$664 million and US$732 million, respectively.”

Worldwide obesity has nearly tripled since 1975, according to the World Health Organisation (WHO). In recent research from Our World In Data, obesity was recorded by country and highlighted that “in most high-income countries, around two-thirds of adults are overweight or obese. In the US, 70% are. At the lowest end of the scale, across South Asia and Sub-Saharan Africa around 1-in-5 adults have a BMI greater than 25”.

Website:
https://www.factmr.com/

#scotland #scotch #whiskytasting #drams #weedrams #whiskylover  #whiskylife #dramgram #wateroflife #ireland #instawhisky #scotchwhisky #Irishwhiskey #whiskeylover #singlemalt #singlemaltwhisky

LUCK OF THE IRISH! JAMESONS LAUNCHES A MONTH-LONG ST PATRICK’S DAY CELEBRATION

Jameson Irish Whiskey is launching St Patrick’s Day celebrations that will run for the full month of March, which includes a series of party-at-home kits, competitions and live-streamed music events.

The celebrations start on March 3rd with a revival of Jameson’s partnership with online music broadcasting platform Boiler Room, with streaming sets each Wednesday in the run up to St Patrick’s Day. The two performances, which can be streamed live via the Jameson Connects platform, feature local bands including Dublin Rap and Indie. This will culminate in an immersive gig on St Patrick’s Day [17 March], with a Grammy nominated Toronto-based singer-songwriter Jessie Reyez performing some of her critically acclaimed tracks including Coffin, Shutter Island and Figures. Other performers include Dublin rappers Denise Chalia and Kojaque, R&B artist Savannah-Re, and Canadian rapper Junia-T.

The aim is to showcase emerging talent and creatives from across the world to celebrate hometowns and communities. The live gig will be accessible only through Jameson’s online partners, or via its Jameson Connects platform, available across four time zones. Fans can sign up for free tickets and check performance times on the Jameson Connects website. https://www.jamesonwhiskey.com/en-EN/join-in/jameson-connects

Jameson is also teaming up with Brooklyn-based internet football club, Nowhere FC to create a collection of three limited edition football shirts, and accessories. Fans can join the team, when the collection launches March 10th via Jameson.com and NwFC’s website.

The brand is also offering fans the chance to win a “once in a lifetime St Patrick’s Day experience” for 2022.

Brendan Buckley, international marketing Director at Irish Distillers said St Patrick’s Day is a day to celebrate all that Ireland represents – culture, music and togetherness. “Jameson is ensuring that this year is no different as the whiskey brings its proud Irish spirit to life through a series of global virtual events and collaborations that encourage everyone to adapt an Irish state of mind and join in to safely celebrate St Patrick’s Day 2021.”

#JamesonIrishWhiskey #IrishWhiskey #IrishWhiskeylover #stpatricksday #irish #ireland #stpattysday #green #luckoftheirish #shamrock #stpaddysday #kissmeimirish #stpatrick #saintpatricksday

Jameson enters flavored spirits market with “Cold Brew” coffee-infused Whiskey

Earlier this week Jameson unveiled Jameson Cold Brew, an Irish Whiskey infused with natural cold brew coffee.

“By combining the smooth taste of triple-distilled Jameson and the richness of natural cold brew coffee flavor into one bottle, Jameson Cold Brew celebrates a passion for whiskey and coffee,” explains Matt Foley, Jameson brand director at Pernod Ricard USA. “When we started researching our next innovation, we didn’t need to go far, as it had been under our nose all along.”

As the Jameson community has a passion for Irish Whiskey and craft coffee, the brand says it listened to what Jameson fans had been requesting for years. The result is Jameson Cold Brew.

“The spirits category is constantly evolving, with consumers seeking new tastes and ways to enjoy a drink,” adds Foley. “Jameson Cold Brew is a delicious option for any occasion from brunch to happy hour. Enjoy Jameson Cold Brew chilled, on the rocks, mixed with cola, or in a cocktail. My personal favorite is on the rocks.”

Tasting Notes:
Jameson Cold Brew has a nose of coffee bean combined with the vanilla nuttiness of Irish whiskey, the company says. On the palate, you’ll find coffee and charred wood from the pot still, plus notes of toasted oak and dark chocolate.

Jameson Cold Brew is 60 proof, 30% ABV. It retails for a suggested price of $24.99 per 750-ml. bottle.

Website – for further details: https://www.jamesonwhiskey.com/en-CA/