Tag: Fufluns

Italian Wine Travel Pioneer and Writer Filippo Magnani Celebrates 25th Anniversary of Fufluns Wine Travel Concierge in Italy

Celebrating a quarter-century of excellence, Fufluns Wine Travel Concierge, led by Filippo Magnani, commemorates its 25th anniversary, marking a significant milestone in delivering unparalleled wine travel experiences throughout Italy. As a renowned wine travel expert and wine writer, Magnani has spent decades exploring and documenting Italy’s rich wine heritage, showcasing its diverse destinations and the personalities behind its celebrated wines. This occasion reflects not only the success of Fufluns Wine Tours but also Magnani’s contributions to the global appreciation of Italian wine culture through his writings and curated experiences.

Castello di Monsanto, Barberino Val d’Elsa , Chianti, Toscana, Italia

Inspired by the flourishing wine tourism industry in Napa Valley during the 1990s, Magnani recognized Italy’s untapped potential and sought to elevate the wine touring experience in his native country. In July 1999, he founded Fufluns Wine Travel Concierge, pioneering the path as the first Italian wine travel planner dedicated exclusively to Italy’s rich wine heritage. Named after the Etruscan God of Wine, Fufluns, under Magnani’s stewardship, has built a reputation for its immersive itineraries that seamlessly blend ultra luxury experiences with Italy’s undiscovered gems. Fufluns unwavering commitment to authenticity, quality, and personalization has cemented its status as a leader in the industry, creating the opportunity for people from around the world to engage with the wine regions and people of Italy.

“Reflecting on 25 years of Fufluns Wine Tours, I am filled with gratitude for this quest we’ve undertaken,” says Filippo Magnani, Founder and Supervisor, who oversees a team of ten wine expert guides – all holding WSET or Master Sommelier certifications. “We craft a diverse range of thoughtfully designed wine travel experiences led by a team of knowledgeable wine experts, ensuring an authentic and enriching experience for each guest, from avid wine enthusiasts and collectors to wine schools, wine clubs, and industry professionals such as sommeliers and importers.”

Magnani’s extensive experience in the wine trade, including holding the Wine & Spirit Education Trust Diploma (DipWSET), as a wine writer, and wine travel advisor, has enriched Fufluns’ offerings with depth and sophistication. His and his team’s commitment to excellence and their ability to weave together the cultural, historical, and sensory aspects of Italian wine make Fufluns Wine Tours not just a journey, but a celebration of Italy’s enduring wine legacy.

To celebrate the company’s 25th Anniversary, Magnani and his team are thrilled to debut an enhanced Fufluns website, featuring a range of new personalized, comprehensive, and deluxe wine itineraries throughout Italy. Visit www.fufluns.com to learn more. Filippo is also pleased to showcase a refreshed version of his personal website, www.filippomagani.it, focused on his writings and collaborations, consulting experiences, and career achievements.

In addition, Magnani is proud to announce the launch of a quarterly newsletter, along with a new logo ”A Journey Through Italian Wines”. Featuring captivating insights into Italy’s wine destinations, exclusive interviews with key personalities in the wine and hospitality industry, detailed wine tasting notes, and selected excerpts from Magnani’s personal blog, Tales Behind The Wines, this newsletter aims to further enrich the understanding and appreciation of Italian wine culture among enthusiasts and professionals worldwide.

Furthermore, throughout 2024, Magnani will personally lead tours for various wine club groups and private wine collectors across Italy. These tours, featuring long-standing partners and loyal clients, are a special celebration of Fufluns’ 25th anniversary, allowing Magnani to share the beauty and richness of Italy’s wine regions and producers with those who have supported his journey. As Fufluns continues to innovate in the wine travel space, Magnani’s goal is to strengthen his expert team, further enhancing Fufluns’ ability to offer unique and memorable wine experiences while maintaining the personal touch that has distinguished them in the industry.

Magnani will also be participating in a charity auction as part of The Golden Vines Awards this October in Madrid. For this event, he has created a special auction item: “VIP Experience — Discovering the Iconic Bolgheri”, in which he will personally accompany six passionate donors on a visit to the historic estates of this famed Tuscan region. All proceeds will be donated entirely to the Gérard Basset Foundation.

Source: Fufluns Wine Tours

Filippo Magnani of Fufluns Celebrates 20 years of Wine Tours in Italy

Filippo Magnani’s wine tourism company Fufluns has been a pioneer in creating authentic wine tourism for 20 years. To mark this 20th anniversary Magnani has launched two new websites:
www.filippomagani.it which will focus on Filippo Magnani and his work in the wine industry, and www.fufluns.com which will incorporate the wine tour operating side of the business. Both are linked by a common concept of wine and are rebuilding their presence in the digital age.

“Our aim is to create a tailor-made, unique and unrepeatable wine tours, which gives the opportunity to experience the Italian way of life that is so loved and respected around the world. As well as this, we enable the bringing together of global wine lovers and wine professionals, with Italian food and wine producers throughout the Italian regions.”

This is the philosophy of both Filippo Magnani and Fufluns, the first Italian Wine Tour Company to create a series of itineraries that truly reflect the wine experiences in the “Bel Paese”.

“Exactly as with the blending of great wine, to create an itinerary in Italy requires knowledge passion and love and appreciation of our homeland,” explains Filippo Magnani on the 20th anniversary of his company. “Often when we think of Luxury Wine Tours, we don’t only reflect on the obvious riches of our land, but to share authentic experiences which cannot be found elsewhere. “

Fufluns Wine Tours was founded in July 1999 in Suvereto, Tuscany with the express aim to push the borders of wine tourism, by focusing on the “Made in Italy” idea of showcasing the best of Italian Wine and Food.

Taking their company name from the Etruscan God of Wine, they were the first tour operator purely dedicated to wine tourism in Italy. Filippo Magnani, the founder of the company was inspired by a visit to Napa Valley in California in 1996 where wine tourism had already become well-established.

An enthusiasm to explore the exciting potential in wine tourism in Italy led Filippo Magnani to create this company with a fresh approach to wine tourism, which today, some 20 years after its creation, involves a knowledgeable team and wine experts resulting in being considered a leader in its field.

These travel experiences are appreciated by international visitors from those who are passionate about the wine, the food, the beauty and lifestyle of Italy through to professionals who work in the wine & food trade including importers, sommeliers, wine clubs, journalists, wines associations and restaurants from around the world.

“In order to design personalized top end itineraries, I traveled far and wide both at home in Italy and abroad, to explore at first hand the regions and the people involved in wine. Today, I understand that my journey into the discovery of wine will never end. To mark the 20th anniversary of this pioneering and ambitious project has been personally very fulfilling, and it is also a way to thank those who have had faith in us and our project. From producers to winemakers, those working in this profession on a daily basis, it is thanks to their support, that I am able to bring a huge wealth of knowledge to this project” states Magnani.

Filippo Magnani also has a strong history within the wine trade, where he has worked for many years with specialist associations such as organizing Wine & Spirit Education Trust courses in Italy. He has also organized educational tours for journalists, buyers, and b2b events as well as lecturing at universities specializing in hospitality and the wine trade.