Champagne-Lovers: Dom Pérignon Has Now Launched an On-Demand Delivery Service

[c attid=”5986″ aption id=”attachment_5986″ align=”alignleft” width=”1600″] (PRNewsfoto/Dom Pérignon)[/caption]Dom Pérignon now offers to consumers in selected areas of the U.S., starting with Miami and New York, the ability to purchase its vintages directly via their website: www.domperignon.com

The sales will be made by licensed retailers, facilitated by third-party technology and delivery service Thirstie, through its independent retailer network. Dom Pérignon is thrilled to join forces with Thirstie, who is committed to a shared vision of incremental growth opportunities.

Source: Dom Pérignon

Dom Pérignon Pop-Up at Grand-Hôtel du Cap-Ferrat

Grand-Hôtel du Cap-Ferrat, a Four Seasons Hotel, is celebrating summer in style with the launch of an exclusive Dom Pérignon Pop Up Bar in the Hotel’s lush garden.

Located in the hotel’s garden among the bougainvilleas, rosebays and hibiscus, the Dom Pérignon Pop Up Bar offers an ideal setting to enjoy a pre-dinner or post-dinner drink. The décor is themed after Dom Pérignon’s elegant black and gold colours in a chic and cosy spirit. Benches and chairs with comfortable cushions are set up in a lounge-styled atmosphere around a fountain while tables are lit by candles creating an utmost romantic feel. Guests can sip on Champagne and taste a selection of food pairings from Executive Chef Yoric Tièche while enjoying live music entertainment.

Two vintages will be poured: from P1 2006 and the P2 2000, both reflecting the exceptional savoir-faire of the brand. To pair with these exceptional vintages, Chef Yoric Tièche has created a selection of canapés combining Provençal flavours and sea influences.

The Dom Pérignon Pop-Up Bar is open from July 15 to September 16, 2017, every Thursday, Friday, Saturday and Sunday from 6:30 pm, with live music atmosphere coming from the Grand-Hôtel’s terraces. No booking required.

• Glass of Dom Pérignon “P1” 2006: EUR 64 with food pairing
• Glass of Dom Pérignon “P2” 2000: EUR 78 with food pairing

To enhance their gastronomic experience, guests at the Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel, may book the French Riviera Gourmet package including an aperitif at the Pop-Up Dom Pérignon Champagne Bar and a dinner at the Michelin-starred restaurant Le Cap. Reservations at + 33(0)4 93 76 50 50 or reservations.capferrat@fourseasons.com

http://www.fourseasons.com/capferrat/
https://www.domperignon.com/ww-en/

Champagne is on a strong upswing in the U.S. market


Propelled by a new generation of highly aspirational consumers, Champagne is on a strong upswing in the U.S. market. Depletions have accelerated each of the past two years, advancing by 5% in 2016 to surpass 1.4 million cases, according to Impact Databank. Meanwhile, shipment value has exploded. Since 2010, Champagne shipments to the U.S. have grown by two-thirds—or about 11% annually—to reach €540 million ($607m) in 2016. Last year, the pace of value expansion slowed slightly, to 5%, and Champagne shipments’ per-case value dipped about 1%—but that marginal correction followed a breakout 2015 during which value had surged by 28%.

Champagne marketers are bullish on the category’s future prospects. “Whether it’s with Prosecco or another sparkler, younger consumers are starting to enjoy sparkling wines on more occasions,” says Bill Terlato, president and CEO of Terlato Wine Group, which markets the Piper-Heidsieck and Duval-Leroy Champagne brands. “If we get them involved with sparkling wine, eventually they’re going to start to want Champagne, which is the ultimate sparkling wine.

Veuve Clicquot and Moët & Chandon, both imported by Moët Hennessy USA, continued to dominate the category in 2016, comprising 51% of the total U.S. Champagne market. Together, Moët Hennessy’s dynamic duo has expanded by more than 20% over the past three years, and is poised to break the 900,000-case threshold in combined volume this year. Two sweeter line extensions—Moët & Chandon Ice Imperial and Veuve Clicquot Rich—are appealing to younger consumers, according to Rodney Williams, CMO at Moët Hennessy USA. “Moët Ice was the first Champagne to launch at a higher dosage level, specifically to accommodate ice,” he says, noting that reception has been strong. Veuve Clicquot Rich ($63) is aimed at injecting Champagne into the mixology movement. “We believe these two innovations can take hold and create a whole new segment in the Champagne category,” Williams says. Moët Hennessy USA’s higher-end bubbly stable is also on the rise. Dom Perignon, ranked fifth in the market by volume despite a price point of above $160 a bottle, grew 4.3% to 61,000 cases last year.

Pernod Ricard’s Perrier-Jouët was the only top-five brand to register a consumption decline in 2016. The third-ranked Champagne brand slipped 3.6% to 77,000 cases in 2016, a drop that came on the heels of a 12% gain the year before. Nicolas Feuillatte, at number four, registered a 7.9% increase to 62,000 cases, regaining half the volume it had lost in 2015, when depletions slumped 16.2%. Overall, 12 of the top 20 Champagne brands in the U.S. market posted volume increases last year.

Aygline Pechdo, brand director, Champagne and sparkling at Pernod Ricard USA, says millennials are becoming key drivers of category volume. “The consumer base has diversified over the years and the consumption of Champagne is no longer reserved to the elite or older demographics,” Pechdo says. “In fact, most of the volume today is driven by ‘high-energy’ occasions, very much in line with millennials’ lifestyle and their desire to celebrate each day to its fullest—not just special occasions.”

Top 6 Champagne Brands in the U.S.
(thousands of nine-liter case depletions)

1 Veuve Clicquot Moet-Hennessy USA (LVMH)
2 Moet & Chandon Moet-Hennessy USA (LVMH)
3 Perrier-Jouet Pernod Ricard USA
4 Nicolas Feuillatte Ste. Michelle Wine Estates
5 Dom Perignon Moet-Hennessy USA (LVMH)
6 Piper Heidsieck Terlato Wines International

Sources: Shanken News; Impact Databank

Dom Pérignon 2006

dom-perignon-2006_2The release of the 2006 marks the first time in the grand cuvée’s nearly-90 year history that five consecutive vintages have been made.

Richard Geoffroy, Chef de Cave says –

“I am a lucky man! The first decade of the new millenium has been prodigious for Dom Pérignon. I feel it might attain the golden eras of the 1920’s or 1960’s. This is why I am blessed to introduce Dom Pérignon Vintage 2006. The ambition of Dom Pérignon has always been to witness the vintages in Champagne. The reward of our commitment and dedication to the vintage is to be able to celebrate the release of our fifth vintage in a row, for the first time in the history of Dom Pérignon.

Out of these five vintages, four have been harvested at a stage of intense ripeness. Such frequency has never been seen in 300 years of Champagne harvests… yet each of these Vintages is unique. It is almost impossible to characterize full ripeness, as it can stem from a variety of weather conditions. I observed that there are two ways for the associated richness to express itself in the wine: either solemn, such as 2003 or 2005; or generous, such as 2002 or 2006.”

Dom Pérignon 2006 is best typified by its superlative generosity: a pure, airy and bright bouquet on the nose; a distinctive opulence, contained and succulent, on the palate. In essence, a luminous and glorious Champagne.

CHAMPAGNE PROVES TO BE A GOOD INVESTMENT

imagesChampagne put in a strong performance on Liv-ex for 2015; it has accounted for 6.1% of trade on Liv-ex so far this year, up from 2.8% in 2014. The activity on the wine exchange has been driven by a flurry of new releases, including Dom Pérignon 2006, Pol Roger 2004 and Cristal 2007.

Antonio Galloni scored Cristal 2007 97+ points in July, describing it as “without question one of the very finest releases of the year”.

With its high score, at £1,040 a case, Cristal 2007 is currently cheaper than all other vintages on the market, so may prove an attractive investment for Champagne lovers given that it’s value is likely to rise in time.

Produced in large quantities, Champagne prices plateau when the wine enters the market but rise again after several years as the fizz becomes scarce.

Dom Pérignon’s chef de cave, Richard Geoffroy, defended multiple vintage Champagne releases at the launch of Dom Pérignon 2006 in London last month. “There is more latitude in playing the vintage game than ever. Some people might think we’re playing it safe via the status of the brand but every vintage has its story. In an ideal world I’d make a vintage wine every year. “There’s a debate in Champagne about reserving vintage releases for the best years but there shouldn’t be any artificial limitations put on it,” he said. “The first half of the last decade was fantastic – we should witness how remarkable those vintages were. When the quality is that spectacular you have to put the wines forward for release,” he added.

Geoffroy believes it is now normal to release seven to eight vintages per decade.