Holiday Cocktails: The rise of TikTok Mixologists

An increasing number of mixologists are taking to TikTok to share videos on how to make popular cocktails, add new ones, and entertain while bars remain shut down.

In finding another way to channel their craft, TikTok mixologists are teaching people how to make holiday cocktails, in the safety of their own home!

Some of these videos should come with a “safety warning”, as glasses of alcohol are lit on fire and bottles are tossed into the air by “flair bartenders” showing off their skills.

This new form of drinks mixing is becoming more of a performance than a service, as no drink arrives at your table by the end of the video.

With Christmas on the way and Covid cases on the rise, who wouldn’t want a how-to video on making your own Peppermint Martini in a glass rimmed with crushed candy canes?

Here are some of my favorite TikTok Mixologists:

@theparadise.bartender

Hawaii–based Ashley Hupp, known as @theparadise.bartender, has 2.7 million TikTok followers, She shares popular Tropical Cocktails.

@elitebartendingfl

Kevin Gibbons of the Elite Bartending School in Orlando knows his stuff. His videos are quick and informative showing you how to make lots of mouth-watering concoctions. 306k followers

@sincitybartender

This is Vegas at its best – you are instantly greeted with hundreds of brightly coloured cocktails. Click onto any of them and you’ll be given clear instructions on how to make colourful concoctions. No classics here, just contemporary drinks that you can make at home. 795.5 followers

@spritzandspice

Armeta Sidhu’s cocktail account is packed full of delicious step-by-step recipes. With 88.4k subscribers, Armeta shows you how to make a number of classic drinks.

This is a great resource for those just starting on their cocktail mixing journey.  Tik Tok videos are short, concise and easy to follow and give you the confidence to try new things, or just want to perfect the classics, these accounts should help you mix up some holiday magic!

 

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“PORN STAR MARTINI” NAMED UK’S FAVOURITE COCKTAIL

Knocking the minty Mojito off its perch, the cheekily titled Porn Star Martini is now the most popular cocktail in the UK, according to recent research by CGA Strategy. Porn Star Martini is now the most ordered cocktail in UK restaurants, bars and pubs.

Viewed as a modern classic, Porn Star Martini is made with vanilla vodka, fresh passion fruit, passion fruit liqueur and lime juice, and is served with a shot of Champagne on the side.

Pernod Ricard revealed that Absolut Vanilla brand is now the number one flavoured vodka in the UK on-trade, a spokesperson states “We have been tracking this fantastic cocktail’s rise in popularity and are delighted it has finally been given the crown it deserves. Consumers are increasingly looking for experiences and the Porn Star Martini delivers this because of the theatre the serve provides”

“We have recently seen just how loved this drink is via our Porn Star Martini Townhouse at London Cocktail week, which welcomed over 900 consumers,” said Adam Boita, head of marketing for Pernod Ricard UK.

The cocktail was created in 2002 by bartender and LAB bar founder Douglas Ankrah at The Townhouse bar in Knightsbridge. Ankrah first christened the cocktail Maverick Martini, in a hat tip to a dodgy club in Cape Town, but changed the name to Porn Star Martini.

“I called it the Porn Star Martini because I thought it was something that a porn star would drink. It’s pure indulgence, sexy, fun and evocative,” Ankrah told The Buyer in a recent interview.

Moet & Chandon’s Oscar Cocktail Contest

Moet & Chandon is holding a competition to find the best “Oscar Cocktail” and the winning drink will be served at the Governors Ball. The winner will also receive tickets to a behind-the-scenes “Oscar weekend” with bleacher seats on the red carpet, and much more.

The winner will be determined by the number of “likes” received along with a panel of judges. Judges include: renowned mixologist and cocktail writer, Lindsay Nader; Moët & Chandon USA’s Vice President, Ludovic du Plessis; Oscar-nominated costume designer and Chair of the Academy’s Governors Ball, Jeffrey Kurland; and chef, and host of the Cooking Chanel’s FoodCrafters, Aida Mollenkamp.

The winner and his/her guest will receive:

• a three-night stay at a Marriot hotel
• roundtrip airfare on United Airlines
• tickets to the Governors Ball Preview Event
• red carpet bleacher seats at the Fan Experience Red Carpet Arrival and Viewing Party on Oscar Sunday
• access to the official Oscar viewing party at El Capitan

To enter: http://oscarcontest.moet.com
Submit your recipe (which includes Moet & Chandon) and photo.

Liz Palmer
@Champagnehouses