Drake Launches 2008 Vintage Champagne

Having unveiled his first Mod Sélection Champagne in January this year, Canadian rapper Drake is now ending the year by launching two 2008 vintage expressions.  Priced at US $480 and US $550 a bottle respectively is Mod Sélection Réserve Vintage 2008, and Mod Sélection Rosé Vintage 2008.

Mod Sélection Réserve is a blend of 10% Pinot Noir, 55% Meunier and 35% Chardonnay. According to the producer Maison Pierre Mignon, this wine has aromas of “rich, ripe fruit” with flavours of “orange peel, dried apricot, pineapple, brioche, nutmeg and clove” on the palate.

Mod Sélection Rosé Vintage 2008  is made using the saignée method and is a blend of 10% Pinot Noir, 50% Meunier and 40% Chardonnay. According to the producer it’s described as having a “deep-salmon hue” with “concentrated and complex fresh red fruit on the palate” with honey, ginger and sweet spice.

Commenting on the launch, founder and CEO of Mod Sélection Champagne, Brent Hocking, said: The attention to detail in every aspect of our production process is what sets this Champagne apart from all other 2008 vintages the industry has seen this year.

“We have purposely waited to release these special blends to ensure optimum quality and purity – and we believe they’re worth the wait.”

These releases mark the third and fourth product launches from the brand, following the launch of the Mod Réserve Champagne (US$300) and a Mod Rosé Champagne (US$400) earlier this year.

The new vintage Champagnes will be packaged in the brand’s brown metallic bottles and adorned with bronze detailing, made by craftsman from the Champagne region.

Champagne brand Mod Sélection operates in partnership with Champagne Pierre Mignon, a family-owned Champagne house based in Le Breuil in the Vallée de la Marne. The house has 16 hectares of vines, located in the Vallée de la Marne, Côte des Blancs, and Epernay.

Website: http://www.modselectionchampagne.com

Canadian Rapper Drake launches Champagne range called “Mod Sélection”

Canadian rapper Drake has expanded his drinks empire, once again teaming up with American drinks entrepreneur Brent Hocking to launch a Champagne range called Mod Sélection.

Described as “the purest expression of balance and terroir produced in champagne today,” the House of Mod Sélection dates back to 1892 and has produced Champagne for over five generations in the Vallée de la Marne.

According to Mod Sélection: “The house practices minimal interventional throughout harvest, press, and production, ensuring the purest display of balance and terroir in every cuvée. Only grapes demonstrating optimal levels of sugar, acidity, and maturity are selected for press.

“The most delicate extraction and juice selection, meticulous settling, natural clarification, and rigorous control of fermentations are carried out with exacting precision to preserve the balance, purity and finesse unique to Mod Sélection house style and production.”

In the bottles in Mod Sélection range include Mod Réserve Champagne (US$300) and a Mod Rosé Champagne (US$400) that are available to pre-order now in 750ml bottles, with magnums and jeroboams in the works. The metallic brown bottle is adorned with handcrafted delicate flowers, and each individual bottle is unique in its design details.

In a promotional video to announce the launch, Drake said: “The product is great, the presentation is great, and hopefully the representation is great as well. We’ll enjoy this run. It should be a long one and a strong one. I think the full package is there.”

Drake and Hocking first worked together back in 2016 when they launched Virginia Black Whiskey. Last year, they offered an IPO for the whiskey, hoping to raise $30 million to fund domestic and international expansion, sales and marketing, and working capital.

Website:

Social
#BLESSTHISHOUSE
@MODSELECTIONCHAMPAGNE

Source: Drinks Business