Eastbound Westbound “A winemaker’s story from Bordeaux and California”

Eastbound Westbound “A winemaker’s story from Bordeaux and California” is an engaging present-day historical movie… 🎬 🎥 🎞️

…it transports you to another time period and location..

….you become engrossed in the plot…

… you also find yourself inside iconic wineries, and historic chateaus like Château Haut-Brion (Premier Cru Classé en 1855, Pessac-Léognan), and Château La Mission Haut-Brion (Cru Classé de Graves, Pessac-Léognan)

Check out the official trailer and see for yourself ….https://lnkd.in/g-uEY8Ag

#film #documentary #behindthescenes #filmproduction #setdesign #filmcrew #filmlocation #filmset #movielocation #instagood #filmtourism #filmtourist #wine #winelover #thomasjefferson #bordeauxwine #finewine #crusclassés1855 #bordeauxwinelovers #winehistory #filmlover #wineinfluencers #sommlife #sommelier #winenews #wineindustry #winetrade #eastboundwestboundfilm

SLO County (California) gets a new AVA

The SLO Coast Wine Collective announced this week that the San Luis Obispo Coast has been recognized as the newest American Viticultural Area (AVA) by the US Alcohol and Tobacco Tax and Trade Bureau.

Previously home to four AVAs: Paso Robles, Arroyo Grande, Edna Valley and York Mountain — SLO County has not had a new region approved for 30 years, since Arroyo Grande was last awarded the title in 1990.

The new AVA is a long, narrow strip of land that runs along California’s Central Coast, is 60 miles long and 15 miles wide. Currently, there are 32 wineries, that applied for the official status in 2017, making a case for the area’s unique and regional-specific characteristics including its proximity to the Pacific Ocean.

The SLO Coast AVA also includes 78 vineyards and around 4,000 acres under vine, with Chardonnay and Pinot Noir being the most dominant plantings, alongside Albariño, Grüner Veltliner, Riesling, Grenache, Syrah, Tempranillo and Zinfandel.

“We are one of the coldest spots to grow grapes because we are so close to the Pacific Ocean,” said SLO Coast Wine president Stephen Dooley. “What makes this area interesting is the low temperatures coupled with a lot of sunlight. Cool temperatures preserve acid, and in grapes like Pinot Noir, the sun helps with pigment, colour and tannin.”

#winenews #wine #redwine #whitewine #winelovers #vineyards #AVA #californiawines #cagrown #californiawinecountry #winecountry #californiawineries #winetravel #winetravels #winetraveler #viticulture #slocoastwine #slowine #coolclimatewine

California Wine Institute Launches “Golden State of Mind” Campaign

The “Golden State of Mind” campaign will showcase California’s efforts in sustainable vine growing, innovation and winemaking advancements.

The first phase will be rolled out spring 2021 and will focus on digital advertising and consumer-focused promotions, starting with the introduction of a new look and logo.

Built on the pillars of optimism, innovation and advancements in winemaking, the campaign will also promote a calendar of online events, such as virtual winery tours for the trade and education webinars, as well as a new wine education course with a four-tier certification program.

Seeking to expand its audience in both new and emerging markets, the California Wine Institute is launching its new campaign in the following markets: Canada, Denmark, Germany, Hong Kong, Japan, Mexico, Sweden, and the United Kingdom as well as Australia, France, Israel, Spain, the United Arab Emirates, Ukraine and other Eastern European markets.

California Wine Institute’s vice president of international marketing, Honore Comfort, commented: “The crises of 2020, felt both locally and globally, have underscored the importance of our enduring relationships with supporters of California wine around the world.

“We have an opportunity to forge a new path, to share California’s unique attributes so that we continue to grow and evolve in the minds and glasses of our global audience and build a more robust sales channel for our wineries.”

The Wine Institute launched its 2030 Plan last year, a 10-year strategy to increase US wine exports, 95% of which are sourced from California to over $2.5 billion. The strategy aims to increase sales in current markets, launch activity in new markets, and encourage more wineries in California to sell internationally.

The campaign aims to shine a spotlight on California values, showcase the state’s family-owned wine producers, next-generation winemakers and growers and also highlight its commitment to sustainability, diversity and inclusion.

For further details visit – website.

What we can do to help California Wine Country?

Since the beginning of 2020, there have been over 8,100 wildfires in California, alone.   August 15 when fire activity increased extensively, there have been over 26 fatalities and 7,000 homes and businesses destroyed. This week, the California wine country was affected by the “Glass Fire”, which burned parts of Sonoma and Napa. The images are disturbing and the wine industry, as a whole, is with heavy-heart!

Here’s how you can help:

1. Donate to charitable organizations – see list below;
2. Book a trip in advance: support the wine country by visiting them;
3. Shop California wines: search for local shops, DTC winery shipments, order California wines in restaurants and bars; and
4. Show your support by using #WineCountryStrong on social media.

American Red Cross
California Community Foundation’s Wildlife Relief Fund
California Fire Foundation
Google (Scroll down and click “Yes, Donate”)
Humane Society of Ventura County
Salvation Army
United Way of Greater Los Angeles

Stay safe and show your support!

Liz Palmer

Argentina joins New Zealand, South Africa, Chile, Canada and the US/California in forming a New World Wine Alliance to boost performance in the Chinese market

Industry body Wines of Argentina has signed an agreement with Shanghai’s Grapea & Co to be part of the alliance aimed at furthering the perception of New World wine in China.

The project, which began in June and will run until October this year, will take the form of a marketing and educational campaign supported by Grapea & Co’s Yang Lu, China’s first Master Sommelier.

The campaign will focus on both online content, transmitted through social media and blogging platforms, as well as wine and sommelier competitions.

The free content will be available on the New World Wine WeChat account and will consist of 18 virtual masterclasses on New World wine regions and 42 videos on topics such as the wine history, viticulture, winemaking, news, cultural traditions and food and wine matching.

These will also be made available on other platforms including Tik Tok, Dianping, and T-Mall.

In addition, the initiative will also feature 22 live broadcasts from key industry figures and popular wine bloggers.

According to the latest data, the scheme has already proved successful. In the first 15 days after the launch in June, the content platforms recorded a total of 68,000 visits and more than 8,000 views of video content.

Commenting on Argentina’s involvement in the project, Maximiliano Hernández Toso, who took over as president of Wines of Argentina earlier this year, said: “Being part of a project of this magnitude reflects the recognition that Argentine wine has gained internationally and the development of its industry.

“I believe that this is a great opportunity for our flagship product to expose its full potential, supporting and accompanying the drive of the collective strength of regions and countries that scale the world stage. We are confident of the impact of continued education and in working with international opinion leaders, such as, in this case, Yang Lu, the only Chinese Master Sommelier in the world.”

It follows news that Argentina was the only country to record an increase in both import volume and value of wine sent to China between January and May this year.