Japan Overtakes Germany in Champagne Export Market

Japan has overtaken Germany in export volumes of champagne for the first time in history, according to recent data provided by Comité Champagne.

Japan imported 12.8m bottles between 2016-17, which is a 21.3% increase on the previous year, leapfrogging them above Germany into third place.

“Over the past 20 years, Japan has produced 3,000 sommeliers and the country has a real passion for champagne,” said Vincent Perrin, deputy direct general, Comité Champagne.

“Japan has a strong distribution network and benefited from the free trade agreement announced with the EU.”

The US remains the number one for exports in terms of value, with more than half a billion Euros recorded in 2017, however the UK imported almost 28m bottles over the same period, a global high despite recording an 11% decrease in volumes.

Perrin adds: “There is an uncertainty with the UK due to the effects of Brexit, however the French economy is in a good place so we’re expecting big things for 2018, specifically in the on-trade.”

China grew 76.7% in terms of volume in 2017, the largest increase globally and the country is now ranked 15th in the world.

“These are promising signs from China, but I think they need educating on wines that aren’t Bordeaux reds before they become truly influential,” said Perrin.

About Liz Palmer

Award Winning Author and Wine Journalist Liz Palmer is a well-respected wine journalist since 2004 and has an international reputation as a critic and judge. Liz has had the pleasure of interviewing and tasting with some of the industry’s leading winemakers, professors and personalities. Liz Palmer’s articles have appeared in national and international magazines. She is one of four founding international hosts for #ChampagneDay 2011-2017; she has served as a judge for the 2013-2017 Global Traveler's Wines on the Wing airline wine competition (New York); 2014-2017 Michelangelo International Wine Awards (South Africa) 2014-2017; and for The Stevie Awards for Women in Business (New York) (2014-2017). Her Memberships include: Wine Writers’ Circle of Canada, Circle of Wine Writers (UK), International Federation of Wine and Spirits Journalists and Writers (FIJEV); Wine Century Club (NYC), The Fine Wine Reserve, and Les Dames d’Escoffier (President – Toronto Chapter). 2017 Awards: Liz Palmer’s first book, “The Ultimate Guide To Champagne” has received the National Award for the best French Wine Book at the Gourmand World Awards 2017. On April 7th, 2017 she was awarded the title of “Dame Chevalier” of the Ordre de Coteaux de Champagne at an official ceremony in Paris.

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