Liz Palmer - Wine + Lifestyle Journalist
Liz Palmer | International wine and Lifestyle Journalist - - Heidsieck's “Champagne Charlie” is making a come back
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Heidsieck’s “Champagne Charlie” is making a come back

Under EPI ownership, Charles Heidsieck is planning to resurrect its prestige cuvée called Champagne Charlie, which was axed in 1985 when Rémy Martin bought the brand.

Champagne Charlie was launched with the 1979 vintage, and was named after the founder of the house, Charles-Camille Heidsieck, known as Champagne Charlie.

According Stephen Leroux, “Champagne Charlie will come back”… “We have made the wine, but it won’t hit the market for 5-6 years.”

Explaining why the prestige cuvée was discontinued, he said that Rémy stopped producing Champagne Charlie in 1985 after acquiring the house because the group included Krug, which was prioritized as the top-end Champagne in the stable.

“There was Krug, Charles Heidsieck and Piper [Heidsieck], and Krug was the prestige Champagne, Piper the commercial one, and Charles was supposed to be the niche and good-value Champagne, but there was no focus on it,” he recalled.

While Krug was sold to LVMH in 1999, Charles and Piper were acquired by EPI in 2011, under the new owner both houses have been undergoing a repositioning as the company, which is 100% owned by the Descours family, is bringing the houses back to their former glory.

But for those unable to wait for the rebirth of Champagne Charlie, Leroux said that the house is releasing historic vintages of the vintage-dated prestige cuvée from its cellar.

“In the meantime we are selling some of the old Champagne Charlie from five vintages, ’79, ’81, ’82, ’83 and ’85, and this will be under an oenoteque concept in very small quantities.”

The price of these late releases, some of which have already been disgorged, will range from £300 to £600 per bottle, according to Leroux, who also said that all late-releases direct from the Charles Heidsieck cellars would, from this year, receive a special label.

“We are coming up with new labelling for our older vintages, so whether it is Champagne Charlie, Blanc de Millénaires, or Royal Cuvée, there will be new packaging for these wines, which will be released in tiny quantities,” he said. (Charles Heidsieck released a Royal Wedding Cuvée to celebrate the marriage of Prince Charles and Lady Diana Spencer in July 1981).

 

Source:  Drinks Business

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Award Winning Author and Wine Journalist Liz Palmer is a well-respected wine journalist since 2004 and has an international reputation as a critic and judge. Liz has had the pleasure of interviewing and tasting with some of the industry’s leading winemakers, professors and personalities. Liz Palmer’s articles have appeared in national and international magazines. She is one of four founding international hosts for #ChampagneDay 2011-2017; she has served as a judge for the 2013-2017 Global Traveler's Wines on the Wing airline wine competition (New York); 2014-2017 Michelangelo International Wine Awards (South Africa) 2014-2017; and for The Stevie Awards for Women in Business (New York) (2014-2017). Her Memberships include: Wine Writers’ Circle of Canada, Circle of Wine Writers (UK), International Federation of Wine and Spirits Journalists and Writers (FIJEV); Wine Century Club (NYC), The Fine Wine Reserve, and Les Dames d’Escoffier (President – Toronto Chapter). 2017 Awards: Liz Palmer’s first book, “The Ultimate Guide To Champagne” has received the National Award for the best French Wine Book at the Gourmand World Awards 2017. On April 7th, 2017 she was awarded the title of “Dame Chevalier” of the Ordre de Coteaux de Champagne at an official ceremony in Paris.

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