Filippo Magnani of Fufluns Celebrates 20 years of Wine Tours in Italy

Filippo Magnani’s wine tourism company Fufluns has been a pioneer in creating authentic wine tourism for 20 years. To mark this 20th anniversary Magnani has launched two new websites:
www.filippomagani.it which will focus on Filippo Magnani and his work in the wine industry, and www.fufluns.com which will incorporate the wine tour operating side of the business. Both are linked by a common concept of wine and are rebuilding their presence in the digital age.

“Our aim is to create a tailor-made, unique and unrepeatable wine tours, which gives the opportunity to experience the Italian way of life that is so loved and respected around the world. As well as this, we enable the bringing together of global wine lovers and wine professionals, with Italian food and wine producers throughout the Italian regions.”

This is the philosophy of both Filippo Magnani and Fufluns, the first Italian Wine Tour Company to create a series of itineraries that truly reflect the wine experiences in the “Bel Paese”.

“Exactly as with the blending of great wine, to create an itinerary in Italy requires knowledge passion and love and appreciation of our homeland,” explains Filippo Magnani on the 20th anniversary of his company. “Often when we think of Luxury Wine Tours, we don’t only reflect on the obvious riches of our land, but to share authentic experiences which cannot be found elsewhere. “

Fufluns Wine Tours was founded in July 1999 in Suvereto, Tuscany with the express aim to push the borders of wine tourism, by focusing on the “Made in Italy” idea of showcasing the best of Italian Wine and Food.

Taking their company name from the Etruscan God of Wine, they were the first tour operator purely dedicated to wine tourism in Italy. Filippo Magnani, the founder of the company was inspired by a visit to Napa Valley in California in 1996 where wine tourism had already become well-established.

An enthusiasm to explore the exciting potential in wine tourism in Italy led Filippo Magnani to create this company with a fresh approach to wine tourism, which today, some 20 years after its creation, involves a knowledgeable team and wine experts resulting in being considered a leader in its field.

These travel experiences are appreciated by international visitors from those who are passionate about the wine, the food, the beauty and lifestyle of Italy through to professionals who work in the wine & food trade including importers, sommeliers, wine clubs, journalists, wines associations and restaurants from around the world.

“In order to design personalized top end itineraries, I traveled far and wide both at home in Italy and abroad, to explore at first hand the regions and the people involved in wine. Today, I understand that my journey into the discovery of wine will never end. To mark the 20th anniversary of this pioneering and ambitious project has been personally very fulfilling, and it is also a way to thank those who have had faith in us and our project. From producers to winemakers, those working in this profession on a daily basis, it is thanks to their support, that I am able to bring a huge wealth of knowledge to this project” states Magnani.

Filippo Magnani also has a strong history within the wine trade, where he has worked for many years with specialist associations such as organizing Wine & Spirit Education Trust courses in Italy. He has also organized educational tours for journalists, buyers, and b2b events as well as lecturing at universities specializing in hospitality and the wine trade.

Leave a Reply

Your email address will not be published. Required fields are marked *