Gathering stars around Dom Pérignon was the idea for the European launch on Oct 6 of our new campaign: Never Stop Reaching For The Stars. Such a star-studded event found a perfect setting with the Paris Observatory—the former Royal Observatory created by Louis the Sun King a few years before Dom Pérignon took up his duties as the cellarer of the Abbey of Hautvillers.
I selected five stars in the world of French Gastronomy to create a dinner for 100 guests, proposing one dish alongside every single vintage featured in the new campaign of Dom Pérignon: 1962, 1976, 1996 with the addition of the current vintage of 2002. Jean-François Piège, contributing an homage to the 60s and the Nouvelle Cuisine of the 70s; Bernard Antony, master cheese maker and affineur; Christophe Michalak, winner of the World Pastry Cup in 2005, with a futuristic dessert; Christophe Vasseur, baker extraordinaire and his Pain des Amis; and finally Gérard Basset MW, the World’s Best Sommelier 2010.
Richard Geoffroy,
Chef de Cave, Dom Pérignon