THE COMITÉ CHAMPAGNE’S LONDON TASTING GETS NEW NAME AND NEW VENUE
Françoise Peretti, Director of the UK Champagne Bureau has confirm that the Annual Champagne Tasting has now been rebranded as “The Official #Champagne Experience Day.” The event is officially planned for March 29 and will be held at the art and design college Central Saint Martins in King’s Cross.
The venue has good natural light with massive space, covering more than 800m2.
As for the content of the newly-rebranded event, Peretti said that the Comité Champagne would be introducing three tutored masterclasses to run alongside the tasting, and would be expanding the themed central tasting table to reflect the major stylistic trends of Champagne.
As well, there will be a free-pour tasting area that will increase to cover three types of Champagne, with vintage and rosé both confirmed, although the third theme is yet to be decided.
Central to the event, like previous Comité Champagne tastings in London, will be over sixty tables for the major brands to showcase their latest releases.
In terms of target audience, Peretti said that the day would be designed to attract buyers from the off- and on-trade, as well as media from trade and consumer press, along with those from both digital and printed publications.
According to Peretti, a particular focus this year will be writers from lifestyle, travel and environmental media following the acceleration in wine tourism and sustainable viticulture in Champagne prompted by the UNESCO World Heritage Site listing for the region, which was achieved in July 2015.
She also announced that the Comité Champagne was planning a “stand alone” event specifically for wine educators, which she said was necessary to meet their particular needs.
Here is an overview of the changes:
- The Annual Champagne Tasting has been rebranded as The Official #Champagne Experience Day;
- While it will retain its slot in the month of March, it will be held on 29 March – two weeks later than its usual timing;
- The Official #Champagne Experience Day will be held at art and design college Central Saint Martins in King’s Cross;
- The event will keep the individual brand tables, but will introduce three themed central tables reflecting the key styles of Champagne in growth, including vintage and rosé;
- The revamped tasting will include more content, such as three tutored Champagne masterclasses, with space for up to 40 attendees at each one; and
- The Comité Champagne is planning a standalone event to address the specific needs of wine educators.