The appointment was announced in France a few weeks ago by the Société Jacques Bollinger (SJB), which is the holding company for Bollinger, along with Champagne Ayala, Burgundy’s Chanson, the Loire Valley’s Langlois-Château, and Cognac’s Delamain.
Charles-Armand de Belenet, the 46-year-old comes from Burgundy, and has take up the post at Bollinger on September 5th, 2017.
The new head for the house hails most recently from Pernod Ricard, where he has been international marketing director of Martell, Mumm and Perrier Jouët, although he has worked for the multinational drinks group since 2006, both in France and Korea.
He began his career with Bacardi-Martini as a product manager, before joining Lindt and Sprüngli in 1999, and then one year later, an internet startup called MagnumVinum.fr, where he worked until 2002, when he moved to Allied Domecq.
Described by the SJB Group as having a “rich commercial and marketing experience”, the company also stated that it was entrusting the management of its “main house” to Charles-Armand with “confidence and enthusiasm”.
Charles-Armand de Belenet: career progression
He begins his career at Bacardi-Martini, as a product manager
1999: Lindt and Sprüngli
2002: Allied Domecq
2006: Pernod Ricard (marketing director for Pernod France, and later marketing director for Pernod Ricard Korea
2011: International marketing director of Martell, Mumm and Perrier Jouët at Pernod Ricard
2017: Becomes general manager, Champagne Bollinger, in September
Source: Drinks Business