Champagne Lanson releases special sleeves for Wimbledon

With Wimbledon fast approaching Champagne Lanson has released special promotional items.

Champagne Lanson has been a longtime sponsor for Wimbledon and special for 2017 Champagne Lanson is promoting its 75cl Black and Rosé Labels with special sleeves imitating the iconic Wimbledon courts, with white lines and labels.

Champagne Lanson travel retail director Olivier de La Giraudiere said: “We have been a key partner of The Championships, Wimbledon since 1977.  It is an event that we are very proud to be a part of.  This is one of the highlights of our year in terms of sales, so it is a very important time for us as it helps boost sales of our wines throughout the vital summer months.”

“The new pouch designs look great and encourage collectability year-on-year, which delights our loyal customers as-well-as helps to attract new customers wanting to try Champagne Lanson for the first time. We are positive that the promotion will be successful and we are looking forward to seeing the results over the next few months.”

The promotional sleeves will be promoted in Dubai during June and at London City, Luton, Brussels and Frankfurt Airports in July. The White label bottle will also be on show at Frankfurt.

About Liz Palmer

Award Winning Author and Wine Journalist Liz Palmer is a well-respected wine journalist since 2004 and has an international reputation as a critic and judge. Liz has had the pleasure of interviewing and tasting with some of the industry’s leading winemakers, professors and personalities. Liz Palmer’s articles have appeared in national and international magazines. She is one of four founding international hosts for #ChampagneDay 2011-2017; she has served as a judge for the 2013-2017 Global Traveler's Wines on the Wing airline wine competition (New York); 2014-2017 Michelangelo International Wine Awards (South Africa) 2014-2017; and for The Stevie Awards for Women in Business (New York) (2014-2017). Her Memberships include: Wine Writers’ Circle of Canada, Circle of Wine Writers (UK), International Federation of Wine and Spirits Journalists and Writers (FIJEV); Wine Century Club (NYC), The Fine Wine Reserve, and Les Dames d’Escoffier (President – Toronto Chapter). 2017 Awards: Liz Palmer’s first book, “The Ultimate Guide To Champagne” has received the National Award for the best French Wine Book at the Gourmand World Awards 2017. On April 7th, 2017 she was awarded the title of “Dame Chevalier” of the Ordre de Coteaux de Champagne at an official ceremony in Paris.

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