Liz Palmer - Wine + Lifestyle Journalist
Liz Palmer | International wine and Lifestyle Journalist - - CHAMPAGNE CASTELNAU UNVEILS NEW LOOK
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CHAMPAGNE CASTELNAU UNVEILS NEW LOOK

Champagne Castelnau showcased its new branding last week, which aims to appeal to a younger audience, at the UK market launch in London.

The repackaging takes on a much more minimalist look, which is designed to give the house a more contemporary feel.

While the new logo comprises of two linked letter Cs for Champagne Castelnau which is embedded in a black drop motif signifying the ‘bead’ of champagne.

Champagne Castelnau managing director, Pascal Prudhomme, said: “We have to look forward now, and not look back on tradition. We were not sexy before but we had good wine, and only we knew that.

“I think that all over the world the goal is to be successful by making young consumers interested in the brand. But in order for our wines to be tasted we must first be purchased, and to be purchased we have to be seen in the restaurants and wine shops.

“So it was a necessity to make a change to the traditional champagne bottles and be a little bit different.”

Champagne Castelnau has set a target to sell one million bottles by 2020 and two million by 2025.

Prudhomme added: “Celebrating our centenary last year gave us the opportunity to reflect on our journey ahead and I decided to do an internal audit of our brand, which showed great loyalty from our current customers, plus the opportunity to widen our appeal to new customers.”

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About the author

Award Winning Author and Wine Journalist Liz Palmer is a well-respected wine journalist since 2004 and has an international reputation as a critic and judge. Liz has had the pleasure of interviewing and tasting with some of the industry’s leading winemakers, professors and personalities. Liz Palmer’s articles have appeared in national and international magazines. She is one of four founding international hosts for #ChampagneDay 2011-2017; she has served as a judge for the 2013-2017 Global Traveler's Wines on the Wing airline wine competition (New York); 2014-2017 Michelangelo International Wine Awards (South Africa) 2014-2017; and for The Stevie Awards for Women in Business (New York) (2014-2017). Her Memberships include: Wine Writers’ Circle of Canada, Circle of Wine Writers (UK), International Federation of Wine and Spirits Journalists and Writers (FIJEV); Wine Century Club (NYC), The Fine Wine Reserve, and Les Dames d’Escoffier (President – Toronto Chapter). 2017 Awards: Liz Palmer’s first book, “The Ultimate Guide To Champagne” has received the National Award for the best French Wine Book at the Gourmand World Awards 2017. On April 7th, 2017 she was awarded the title of “Dame Chevalier” of the Ordre de Coteaux de Champagne at an official ceremony in Paris.

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