Champage Lanson releases limited edition Music Box
Champagne Lanson is releasing an audacious and elegant Music Box that combines the visual elements of the Lanson brand with a unique concept that enables an amplified sound when paired with a smartphone. The result is a case which doubles as a portable speaker. With a special resonance system, this new Music Box packaging allows you to enjoy Champagne Lanson, while listening to your favourite music.
Shoppers at Paris Charles de Gaulle Airport will be able to get their hands on this limited edition release from 30 August until 29 September.
Champagne Lanson’s retail director Olivier de La Giraudiere said: “This new music box is completely different to anything we have ever released. The fact that it has such a unique and contemporary use is testament to what is needed in travel retail to entice and satisfy both the retailer and the consumer.”
“Launching something unique in travel retail is an exciting opportunity,” La Giraudiere added. “Over the years, it has become increasingly difficult to gain ground in travel retail, due to the amount of competition and relatively small shelf space available to our category. We work hard to ensure what we release is exclusive, unique and innovative to appeal to our current customers, while also attracting new ones.”