World wine production reached a record of 292.3 mhl in 2018

World wine production reached a Record high in 2018 in a clear departure from the historically low production of 2017, but consumption stabilized, according to  Pau Roca, the International Organisation of Vine and Wine (OIV) Director General in his presentation April 11, 2019

Global wine output for 2018 rose 17% to 292.3 million hectoliters (mhl) which was close to the exceptionally high level of 2004, driven by Italy, France, and Spain.  These three countries recording output at least 13% above their five-year averages states Roca.

Top performers:

Italy confirmed its position as the world’s largest producer with 54.8mhl, followed by France with 49.1mhl and Spain, which produced 44.4mhl.

In the US, wine production in 2018 increased by more than 0.5mhl compared with 2017, with production in Argentina growing 2.7mhl to reach 14.5mhl.

Chile recorded a 3.4mhl increase to reach 12.9mhl.

Declining:

Brazil saw its production fall to 3.1mhl in 2018.

South Africa produced 9.5mhl in 2018 – a 1.4mhl decrease compared with 2017 due to the impact of the drought.

Britain recorded a 3.1% drop in consumption to 12.3mhl, while mainland China recorded the biggest decrease in consumption among the world’s top 20 largest wine consumers, down 6.6% to 18mhl.

The slight decrease could be due to extreme weather in Europe, including drought and storms.

Stability:

Australian production remained stable, with 12.9mhl vinified. New Zealand produced 3.0mhl, an increase of 0.2mhl since 2017.

In terms of global consumption, 246mhl was consumed in 2018 compared with 246.7mhl in 2017, the OIV estimated, adding estimates were tentative due to limited data.

Global trade in 2018 increased slightly in terms of volume, with 108mhl traded; it also rose by 1.2% in terms of value, reaching €31.3 billion.

Wine exports in 2018 continued to be largely dominated by Spain, Italy, and France, which together accounted for more than 50% of the global market by volume, equating to 54.8mhl.

Spain continued to be the biggest exporter by volume with 20.9mhl, representing 19.4% of the global market. France was the biggest world exporter by value, with €9.3 billion exported in 2018.

Bottled wines made up 70% of the total value of wines exported in 2018. By value, sparkling wines accounted for 20% of the global market, despite representing just 9% of the total volume exported.

The OIV the total world area under vines at 7.4mha, which is almost equivalent to that of 2017.

Further Details
http://www.oiv.int/fr/vie-de-loiv/2923-millions-dhectolitres-la-production-mondiale-de-vin-atteint-un-record-en-2018

Larkin Launches Premium Canned Wine

Larkin Wines, a boutique Napa winery which specializes in premium wines, has launched the first super-premium canned wine range to hit the UK market. The wines are aimed at specialty food retailers, drink retailers and event specialists.

The range includes: Larkin Napa Valley White 2017 is a blend of Sauvignon Blanc, Viognier and Roussane; Larkin Napa Valley Red 2017 is a 100% Merlot; and Larkin Napa Valley Pink 2018 is a 100% Pinot Noir from Carneros.

Grapes have been sourced from the same small plot vineyards used for Larkin bottlings.

How the idea came about:

“The idea for Larkin came about when I was at the beach with friends and we had no wine due to the no glass policy. I started researching alternatively-packaged wines already on the market, and quickly realized there was no offer within the super-premium category” said owner/winemaker Sean Larkin.

UK distribution will be through James Hocking Wine, the new specialist boutique Californian agency. The cans will retail in UK at £9.99 for 37.5cl.

http://jacklarkin.com/

jameshockingwine.com

Wine Origins Alliance Welcomes Missouri Wine & Grape Board (US) and Yamanashi Wineries Association (Japan)

The Wine Origins Alliance announced March 17th that the Missouri Wine & Grape Board (United States) and Yamanashi Wineries Association (Japan) joined their global efforts to protect wine place names. The Alliance now includes 25 members representing wine regions in 10 countries spanning North America, Europe, Australia, and Asia. It welcomed its newest members at a meeting during the ProWein trade fair, where members discussed ways to continue to push governments to recognize the distinctiveness and value of wine regions to the global economy and the need to legally protect the names of these regions.

“As the home of the oldest American Viticultural Area (AVA) in the United States, Missouri has long known that unique places produce unique wines,” said Jim Anderson, executive director of the Missouri Wine & Grape Board. “We are proud to join alongside our colleagues from around the United States and indeed the world in the important fight to ensure that all wine region names are protected and not abused. We look forward to championing our efforts with our Missouri representatives and those in Washington.”

In early 2018, the Wine Origins Alliance released a consumer survey that found that 94 percent of American wine drinkers support laws that would protect consumers from misleading wine labels. The survey, conducted by GBA Strategies from February 6-13, 2018, interviewed 800 American wine drinkers. The group also released a short film featuring winemakers explaining how the complete environment of a wine region’s location makes their wines unique.

“Yamanashi is the first recognized geographical indication by the Japanese government. Since 1874, we have produced great wines that cannot be reproduced anywhere else in the world,” said Shigekazu Misawa, Vice Chairman of the Yamanashi Wineries Association. “Yamanashi stands with its global partners to send a clear message that when it comes to wine, location matters. We look forward to telling our story beyond the Japanese borders and to governments across the globe.”

Since 2005, the Wine Origins Alliance efforts have led to increased attention around the protection of wine place names. Last year, the U.S. Senate unanimously passed a resolution, S. Res. 649, acknowledging the distinctiveness of American wine regions and AVA’s and the contributions they provide to the U.S. and global economy. In 2019, the Alliance will work to get a similar resolution passed in the U.S. House of Representatives.

The Wine Origins Alliance, previously known as the Joint Declaration to Protect Wine Place & Origin, works to ensure wine region names are protected and not abused or miscommunicated to consumers worldwide. Members represent regions in Barossa, Bordeaux, Bourgogne/Chablis, British Columbia, Champagne, Chianti Classico, Jerez-Xérès-Sherry, Long Island, McLaren Vale, Missouri, Napa Valley, Oregon, Paso Robles, Porto, Rioja, Santa Barbara County, Sonoma County, Texas, Tokaj, Victoria, Walla Walla Valley, Washington state, Willamette Valley, Western Australia and Yamanashi. For more information, visit origins.wine or follow the Alliance on Twitter and Facebook.

IronGate.Wine becomes the first online wine retailer to accept cryptocurrency

IronGate.Wine, a leading online retailer of private, rare wine collections, has announced that they have completed testing and will immediately begin accepting Bitcoin (BTC) and Bitcoin Cash (BCH) as payment methods for their online inventory of vintage wine. Utilizing the processing system provided by BitPay, IronGate.Wine will allow buyers from all over the world to shop for vintage wine from the cellars of private collectors using this form of currency.

“We are very excited to be the first online retailer of our kind to accept Bitcoin as a form of payment for the incredible wines that we have available,” said IronGate.Wine President, Warren Porter. “Our research has shown that the adoption of cryptocurrency is on the rise and we want our customers to be able to use whatever payment form they prefer. We view Bitcoin and Bitcoin Cash as a currency, not unlike the Dollar or Euro and know that our customers would like the option of spending it on this luxury item.”

Porter continued, “aside from convenience, the fraud-proof nature of crypto compared to credit cards will completely eliminate fraudulent transactions. In addition, accepting crypto payments greatly decreases our processing fees compared to credit cards. IronGate.Wine is consistently one of the lowest-priced providers in the United States of fine and rare wine, but we can be even more competitive by further reducing our processing costs by several percentage points.”

“Bitcoin is a global currency and will allow international buyers to purchase wine cheaper and more quickly than credit cards and bank wires,” said Sonny Singh, Chief Commercial Officer at BitPay. “One of the biggest headaches merchants have today is chargebacks, and for online merchants this headache is compounded with the added risks of identity theft and fraud. BitPay leverages the promise cryptocurrency provides with transactional transparency. It is impossible to use cryptocurrency for fraud as every transaction is verified, recorded and stored on the blockchain. Further, as a push transaction, similar to taking cash out of a wallet, the user sends the exact amount of Bitcoin needed to pay the bill. This eliminates traditional credit card fraud and identity theft risks associated with credit cards. As a result, there are no chargebacks.”

In addition to Bitcoin, IronGate.Wine accepts all major credit cards, ACH and wire transactions, and will soon be expanding to accept AliPay, WeChat Pay and Apple Pay to round out the most comprehensive array of payment options in the industry.

Based in upstate New York and shipping worldwide, IronGate.Wine is an online retailer of vintage wines meticulously sourced from private collectors throughout the United States and Canada. Currently, there are over 2,500  unique wines available for purchase through the website, which will grow to over 4,000 in the next four weeks.

Meredith uses AI to sell wine

Meredith Corporation the US largest brand-powered food, lifestyle and entertainment media company, and Ste. Michelle Wine Estates, the third-largest premium wine company in the U.S., are exclusively partnering to position the remarkably broad and deep Ste. Michelle Wine Estates portfolio as the perfect wine pairings of choice through the use of Meredith’s smart technology capabilities, including proprietary first-party data, real-time consumer insights and predictive advertising capabilities. This alliance marks the first time a major advertiser has joined forces with Meredith to create and deliver a program rooted in artificial intelligence.

The program taps machine learning techniques to automatically classify recipes on Allrecipes, the world’s largest recipe site with a reach of 55 million consumers, and the diverse wines in the Ste. Michelle Wine Estates portfolio. An AI-based algorithm then combines the classifications to automatically generate specific wine pairings for each recipe. Suggested pairings appear adjacent to recipes and are automatically linked directly to local grocery stores or to e-commerce partners such as Instacart and Amazon Fresh for fulfillment using Meredith’s proprietary Shopper Marketing platform. Automated wine and side dish pairings can also appear in interactive meal plans which permit users to customize various elements of the meal based on their personal preferences.

Real-time insights generated from this program include user location store proximity, impressions by channel, trending products and trending recipes to help create usage occasions that reinforce the Ste. Michelle Wine Estates wines of choice, keeping the brand top of mind for all entertaining purposes. As part of the campaign, high-impact and targeted media also engages users with Ste. Michelle Wine Estates across Meredith platforms, including strategic video alignments, custom native content, high-impact media and editorial sponsorships.

“We are very excited to partner with Meredith to accelerate consumer engagement with our portfolio of world-class wines,” said Jim Mortensen, President and CEO of Ste. Michelle Wine Estates. “This data-driven approach represents a smarter, more impactful, results-oriented form of advertising, allowing us to reach high-value consumers at the point at which their wine purchasing decisions are made.”

Corbin deRubertis, Head of Innovation for Meredith, commented, “Consumers are increasingly expecting media platforms to do more than just present search results. They’re gravitating to smart platforms that take into account all available data to make intelligent recommendations. Picking the perfect wine to pair with a new dish is exactly the type of challenge we can solve at scale, and we’ve combined our deep, first-party insights, including our unparalleled context taxonomies, with new machine learning and AI techniques to deliver a next-generation consumer experience that also drives brand equity and product purchase for our client.”

In addition to investing with Allrecipes, Ste. Michelle Wine Estates will leverage Meredith’s scale by extending its exclusive partnership across the company’s O&O assets. Meredith owns the largest premium content digital network for American consumers, reaching 175MM engaged consumers across its platforms.